Ghosh takes on a national role, with key focus areas being to strengthen Hakuhodo Percept’s client relationships, put in place best practices in account management, and create opportunities for new businesses

exchange4media Staff Mar 19, 2014 1:58 PM

In this role, Iyer will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL. His last assignment was as Vice-President - Marketing at Colors

exchange4media Staff Mar 19, 2014 1:54 PM

In this role, Iyer will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL. His last assignment was as Vice-President - Marketing at Colors

exchange4media Staff Mar 19, 2014 12:59 PM

Following a multi-agency pitch, Hamdard chose JWT Mindset. The pitch saw participation of four more agencies besides JWT Mindset

exchange4media Staff Mar 19, 2014 10:39 AM

Following a multi-agency pitch, Hamdard chose JWT Mindset. The pitch saw participation of four more agencies besides JWT Mindset

exchange4media Staff Mar 19, 2014 10:11 AM

Lokmat TV's latest commercial, 'Aamhi Lokmat' (We are Lokmat), highlights this and reinforces the role of the brand in the lives of its readers as also its editorial content

exchange4media Staff Mar 19, 2014 9:59 AM

The third edition of IMPACT magazine's most eagerly awaited list of the most influential women in media, marketing and advertising is all set to be revealed in Mumbai today

exchange4media Staff Mar 19, 2014 9:54 AM

Highly regarded market strategy consultant and acclaimed business author, Bijapurkar will speak on 'Catching up with the consumer' exclusively at the third edition of IMPACT Top 50 Most Influential Women

exchange4media Staff Mar 19, 2014 9:50 AM

Approximately 30 lakh sq ft of vinyl across 8,000-plus units has been utilised for this massive spread. Madison Outdoor Media Solutions (MOMS) has rolled out the campaign across eight states

exchange4media Staff Mar 19, 2014 9:41 AM

The Digital Head (APAC), Maxus speaks about the changing digital ecosystem and the importance of a holistic approach towards marketing

Abhinna Shreshtha Mar 19, 2014 9:31 AM

With the 2014 installment of the OOH Awards & Conference to be held on March 20, jury members met to go through more than 500 entries across 21 categories before zeroing in on this year's winners

Ankur Gaurav Mar 19, 2014 9:15 AM

Though readership numbers are under the scanner, publishers feel that credibility is the key to get ads and that the numbers are just for reference

Abid Hasan Mar 19, 2014 8:38 AM

Conceptualised by Publicis South Asia, the campaign's aim is to drive awareness & let investors known about an option to donate their returns fully or partially towards helping the needy cancer patients

Twishy Mar 19, 2014 8:01 AM

With the who's who of the industry in the advisory board and jury panel, IDMA 2014 promises to be an enthralling edition. The Awards celebrate the best in digital advertising in India today

Sonam Gulati Mar 19, 2014 7:48 AM

The win comes on the back of a multi-agency pitch. The account will be handled out of Isobar's Bangalore branch

exchange4media Staff Mar 19, 2014 7:45 AM

Water Brand Consulting will handle creative & media duties for the company's new offerings. The agency will be launching the brand's offerings across India through different media channels & other innovations

exchange4media Staff Mar 19, 2014 7:44 AM

Maxus has previously handled three campaigns in India for the International Cricket Council, including the ICC Cricket World Cup 2011, ICC World Twenty20 Sri Lanka 2012 & ICC Champions Trophy England & Wales 2013

exchange4media Staff Mar 19, 2014 7:43 AM