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Appification of localised content will rise in 12-18 months : Narayan Murthy Ivaturi

Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi

Sonam Gulati Jun 6, 2014 8:26 AM

eBay's 'Discover Project': The subtle art of branding around human emotions

eBay's new digital campaign highlights the brand's positioning of finding your world on eBay with understated branding, emphasizing on storytelling

Sonam Gulati Jun 3, 2014 8:55 AM

Battle of the instant messaging apps; will WhatsApp still be the king?

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?

Sonam Gulati May 27, 2014 8:06 AM

Katrina turns into a bride for Slice's SwayAAMvar campaign introducing 3 new flavours

The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage

Sonam Gulati May 23, 2014 7:55 AM

Mindshare gears up for the digital realm with its 'war room' - The Loop

The Loop includes multiple screens monitoring data from over 100 sources in real-time.Mindshare is piloting The Loop with Pepsi for the current IPL season and looks

Sonam Gulati May 21, 2014 7:53 AM

Remarketing on mobile will be at par with web, if not bigger : Ashwin Puri

Ashwin Puri, VP, Remarketing & Mobile, Komli Media, talks about the emergence of remarketing on mobile and says users browsing on mobile display higher purchase intent & click through rates

Sonam Gulati May 19, 2014 8:04 AM

World Under Water uses Street View to show the world submerged under water

The digital campaign by BBDO and Proximity Singapore with CarbonStory aims to raise awareness on global warming and rising sea levels

Sonam Gulati May 15, 2014 7:51 AM

Mobile set for extraordinary growth despite ROI challenge, say experts

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective

Sonam Gulati May 13, 2014 8:03 AM

Lifebuoy reaches out on social media for 'Help a child reach 5' campaign

The second ad in the 'Help a child reach 5' campaign, delivers a powerful message in a simple manner. Given the length of the film created by Lowe Lintas, it is gaining more traction on digital than on TV

Sonam Gulati May 9, 2014 9:15 AM

Availability of vernacular content online; a need and a challenge

While brands and publishers realise language will shape content consumption on internet, factors impeding the growth of vernacular content need to be addressed, say experts

Sonam Gulati May 8, 2014 8:08 AM

PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

Sonam Gulati May 6, 2014 10:12 AM

We want to be the 1st Indian hardware brand to go global : Shubhodip Pal

Micromax has made a splash with consistent brand communication, persistent messaging and fire in the belly,says Shubhodip Pal, CMO, Micromax

Sonam Gulati May 6, 2014 9:10 AM

PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

Sonam Gulati May 6, 2014 7:52 AM

Olx bets big on mobile; witnesses 70% traffic from the medium

Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas

Sonam Gulati May 5, 2014 9:45 AM

Digital media is not 'new media' anymore, say experts

Industry experts agree that digital media has very much arrived, forcing brands and media planners to evolve and marketers need to decide how to leverage it

Sonam Gulati May 1, 2014 8:50 AM

Online retail giant Amazon launches maiden TVC in India with IPL 7

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati Apr 30, 2014 8:16 AM

It's good to work with the pressure of ROI : Pratik Gupta

Pratik Gupta, Director, New Business & Innovations, FoxyMoron, says high expectations from digital is an encouraging sign and ROI is quite achievable

Sonam Gulati Apr 28, 2014 7:58 AM

Ranveer Singh teams up with Durex to 'Do The Rex'

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati Apr 25, 2014 9:02 AM

IPL takes over the web, advertisers flock online

IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns

Sonam Gulati Apr 24, 2014 8:38 AM

Amend the definition of ROI on digital, concur experts

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati Apr 22, 2014 8:12 AM

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