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Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi
eBay's new digital campaign highlights the brand's positioning of finding your world on eBay with understated branding, emphasizing on storytelling
As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?
The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage
The Loop includes multiple screens monitoring data from over 100 sources in real-time.Mindshare is piloting The Loop with Pepsi for the current IPL season and looks
Ashwin Puri, VP, Remarketing & Mobile, Komli Media, talks about the emergence of remarketing on mobile and says users browsing on mobile display higher purchase intent & click through rates
The digital campaign by BBDO and Proximity Singapore with CarbonStory aims to raise awareness on global warming and rising sea levels
Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective
The second ad in the 'Help a child reach 5' campaign, delivers a powerful message in a simple manner. Given the length of the film created by Lowe Lintas, it is gaining more traction on digital than on TV
While brands and publishers realise language will shape content consumption on internet, factors impeding the growth of vernacular content need to be addressed, say experts
Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match
Micromax has made a splash with consistent brand communication, persistent messaging and fire in the belly,says Shubhodip Pal, CMO, Micromax
Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match
Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas
Industry experts agree that digital media has very much arrived, forcing brands and media planners to evolve and marketers need to decide how to leverage it
IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season
Pratik Gupta, Director, New Business & Innovations, FoxyMoron, says high expectations from digital is an encouraging sign and ROI is quite achievable
Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex
IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns
The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters
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