Authors

Publishers who did not port their offline content to digital will leapfrog on the online medium and their content will directly come to mobile to reach out to a larger audience says Narayan Murthy Ivaturi, Director, Global Sales & Strategy, Vserv.mobi

Sonam Gulati 06-June-2014

eBay's new digital campaign highlights the brand's positioning of finding your world on eBay with understated branding, emphasizing on storytelling

Sonam Gulati 03-June-2014

As Line, WeChat, Hike, Nimbuzz and other IM apps evolve with features, increased user base & B2B partnerships, is WhatsApp's monopoly being challenged in India?

Sonam Gulati 27-May-2014

The brand has launched an interactive film. Famous mango flavors Banganapalli, Kesar and Dussehri are going to be the new limited edition offerings of the beverage

Sonam Gulati 23-May-2014

The Loop includes multiple screens monitoring data from over 100 sources in real-time.Mindshare is piloting The Loop with Pepsi for the current IPL season and looks

Sonam Gulati 21-May-2014

Ashwin Puri, VP, Remarketing & Mobile, Komli Media, talks about the emergence of remarketing on mobile and says users browsing on mobile display higher purchase intent & click through rates

Sonam Gulati 19-May-2014

The digital campaign by BBDO and Proximity Singapore with CarbonStory aims to raise awareness on global warming and rising sea levels

Sonam Gulati 15-May-2014

Brands see a high growth trajectory for mobile marketing even as ROI remains a challenge. exchange4media talks to experts to understand marketers' perspective

Sonam Gulati 13-May-2014

The second ad in the 'Help a child reach 5' campaign, delivers a powerful message in a simple manner. Given the length of the film created by Lowe Lintas, it is gaining more traction on digital than on TV

Sonam Gulati 09-May-2014

While brands and publishers realise language will shape content consumption on internet, factors impeding the growth of vernacular content need to be addressed, say experts

Sonam Gulati 08-May-2014

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

Sonam Gulati 06-May-2014

Micromax has made a splash with consistent brand communication, persistent messaging and fire in the belly,says Shubhodip Pal, CMO, Micromax

Sonam Gulati 06-May-2014

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

Sonam Gulati 06-May-2014

Olx.in claims to be getting more than 70% of its traffic from mobile. Olx India CEO Amarjit Singh Batra throws light on the local classifieds site's strategy, monetisation model & focus areas

Sonam Gulati 05-May-2014

Industry experts agree that digital media has very much arrived, forcing brands and media planners to evolve and marketers need to decide how to leverage it

Sonam Gulati 01-May-2014

IPL associate sponsor Amazon India's debut TVC is playfully flavoured with the theme of cricket to lure customers during on-going season

Sonam Gulati 30-April-2014

Pratik Gupta, Director, New Business & Innovations, FoxyMoron, says high expectations from digital is an encouraging sign and ROI is quite achievable

Sonam Gulati 28-April-2014

Durex's digital campaign featuring brand ambassador Ranveer Singh, goes off the beaten track, with a unique dance move - the Rex

Sonam Gulati 25-April-2014

IPL has seen substantial streaming online, while Twitter integration has become a major highlight of the series. Brands see high value in integrated digital campaigns

Sonam Gulati 24-April-2014

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati 22-April-2014

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