PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

Sundaram, who is a serial entrepreneur, will now lead ibiboAds, an affiliate network platform from the Ibibo Group. His own venture, PlatformPlay, is now fully merged with Smile Vun Group's Precision Match

e4m by Sonam Gulati
Published: May 6, 2014 7:52 AM  | 2 min read
PlatformPlay founder Rammohan Sundaram joins ibibo as CEO of ad biz

ibibo Group has announced the appointment of Rammohan Sundaram as CEO of its advertising business – ibiboAds. Prior to joining ibiboAds, Sundaram was Chairman & MD at PlatformPlay Media Ventures, which has now been fully merged with Smile Vun Group’s (SVG) Precision Match. Earlier, SVG had held majority stake in the company.

ibiboAds is an affiliate network platform and has recently forayed into the retargeting space. The retargeting product and the affiliate network platform is currently used by ibibo Group’s internal e-commerce advertisers such as Goibibo.com and redBus.in.

Commenting on the development, Ashish Kashyap, Group CEO, ibibo said, “All our internal e-commerce organisations have immensely benefited from the ibiboAds platform. We want to now expand our retargeting platform to external e-commerce players in the market. We are very excited to get Ram to partner with us on the ibiboAds initiative. We believe that in Ram we have an entrepreneur and leader who understands the online advertising business well enough to scale it.”

Sundaram has been a serial entrepreneur with two initiatives in the recent past, one being NetworkPlay, which was acquired by the Bertelsmann Group, and more recently PlatformPlay, which has been merged with SVG Media’s Precision Match. The teams have also been fully merged with the SVG teams, informed Sundaram.

On his new role, he said, “I am excited about this opportunity, given that I always wanted to build out a platform that has potential to globally scale. I am extremely confident of building out the best possible Retargeting and Behavioural Targeting platform in the next couple of quarters. The team is talented and has built a great affiliate business and I am really looking forward to scale the platform.”

Sundaram has previously worked at firms such as Yahoo India, Tribal DDB, Madison Communications, Jobsahead.com (Monster World Wide Company), Encore Events, Microland Group and Indian Express.

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Citykart appoints Ritesh Rathi as President & COO

Rathi last served as Senior Vice President of Walmart

By exchange4media Staff | Feb 7, 2023 3:14 PM   |   2 min read

ritesh rathi

Citykart, a retailers focusing on family fashion retail in Tier-II, Tier-III and Tier IV towns North and East India, has appointed Ritesh Rathi as its President and COO. Ritesh joined Citykart in February 2023 and will oversee the Strategy, Retail Operations, HR, Marketing, Supply Chain Technology and overall Growth of the business. 

With more than 2 decades of business experience in retail, manufacturing, banking, and financial services, Ritesh has been associated with multiple globally distinguished organizations, including Walmart India, where he last served as Senior Vice President. Ritesh joined Walmart India in 2008 and was one of the core team members responsible for setting up Walmart’s B2B vertical in India from scratch.  During his 13-year stint at Walmart, Ritesh worked in various roles including operations, sales and digital transformation and has travelled multiple countries including USA, Brazil, South Africa and China to understand and gather best practices from retailers operating in those countries. 

Ritesh is a Chartered Accountant registered with the Institute of Chartered Accountants of India and has also participated in various programs and courses related to Leadership, Diversity, Project Management and Analytics. He is also a mentor and advisor to multiple startups.

Sudhanshu Agarwal, Founder and CEO of Citykart, said, “We are pleased to welcome Ritesh Rathi onboard as Citykart’s President and COO. Citykart is focused on bridging the gap we found in Tier-II and Tier-III markets in the retail segment to cater to consumers’ growing expectations. Today, Citykart has grown into one of the leaders in the segment in India, with a presence in 76 cities. Ritesh’s in-depth understanding of retail and wholesale businesses in India and international markets will enable him to steer our business towards sustainable growth in the long run. Besides, his cross-functional exposure will make him a valuable asset to the team. We look forward to working with Ritesh and driving Citykart’s growth on all fronts.”

“Firstly, I am thrilled to join Citykart, which has registered phenomenal growth in a short period. Citykart has contributed significantly towards the growth and progress of the retail segment in Tier-II and Tier-III cities. I plan on working closely with the Citykart team to build the business further through a blend of innovation, technology, and customer-centricity. I look forward to working with the team to achieve our collective goals and make Citykart a retailer of choice of its customers” added Ritesh Rathi. 

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Tejash Kothari elevated as Head of Marketing at BBC News

He was earlier Marketing Manager, Asia Pacific

By exchange4media Staff | Feb 7, 2023 2:47 PM   |   1 min read

Tejash Kothari

Tejash Kothari has been elevated as Head of Marketing at BBC News. In his new role, Kothari will be leading the trade and consumer marketing for BBC News, CBeebies and WorldService languages. Kothari was earlier Marketing Manager, Asia Pacific.

Kothari shared the news on his LinkedIn profile.

Before joining, BBC News, Kothari was with DNA as Associate Vice President Marketing.

 

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Pizza Hut India's Neha joins global team, Aanandita Datta named new CMO

Neha has been elevated to Pizza Hut Global team as Senior Director, Marketing. She will be relocating to Dallas

By exchange4media Staff | Feb 7, 2023 2:42 PM   |   3 min read

pizza hut

Pizza Hut India has announced the appointment of Aanandita Datta as Chief Marketing Officer. Aanandita will be working closely with Merrill Pereyra, Managing Director, Pizza Hut Indian Subcontinent. She will oversee all aspects of marketing and branding, with the core objective of transforming Pizza Hut into a ‘Younger and Everyday’ brand by making Pizza Hut pizzas accessible to a much wider and younger audience. The brand plans to achieve this by expanding into new markets, ensuring great value, launching disruptive products and implementing distinctive marketing initiatives. 

A marketing veteran with close to 17 years of experience, Aanandita was previously designated as Global Brand Director, Unilever, based out of Netherlands. She played a defining role in driving Global Brand Equity, Brand Purpose and Positioning, Core Strategy, Innovation Road Map and Communication Development across developed and emerging markets. 

Pizza Hut’s current Chief Marketing Officer, Neha, has meanwhile been elevated to the Pizza Hut Global team as Senior Director, Marketing, and will be relocating to Dallas. 

Aanandita has previously worked with leading Consumer goods firms, managing globally renowned brands such as Lipton, Kissan, Taaza at Unilever alongwith Corporate brand Unilever, Horlicks and Sensodyne at Glaxo SmithKline Consumer Health Care and Whirlpool Refrigerators. 

Speaking on the appointment, Merrill Pereyra, Managing Director, Pizza Hut Indian Subcontinent, said, “Indian consumers today are highly globalised in their outlook and preferences, yet rooted in Indian tastes and traditions. Aanandita’s unique career trajectory which combines rich international experience and diverse domestic work profile, is therefore a perfect match for us. As we undertake rapid expansion and transform towards becoming a ‘Younger and Everyday’ brand in India, Aanandita’s expertise of managing high-level marquee brands will be instrumental in steering Pizza Hut India in the right direction. We welcome her to the Pizza Hut family and look forward to her contribution in further strengthening our position as India’s most loved and trusted pizza brand.” 

Aanandita Datta, Chief Marketing Officer, Pizza Hut India added, “India is one of the most interesting markets in the world today, and our young demographic opens up brands to endless possibilities and experimentation. I have been following Pizza Hut’s trajectory in India and what the brand has achieved in the last three years, despite the pandemic, is commendable. With a focus on technology, expansion, disruptive products, value pricing and distinctive communication, I believe Pizza Hut is already on the right path. I am excited to work with the incredibly talented team here and continue to uphold our promise of Dil Khol Ke Delivering.” 

Pizza Hut crossed the 700th store milestone in India last year, expanding its presence to over 80 new cities. The company continues to introduce innovative products such as the Momo Mia Pizza and its sequel, the Cheezy Momo Mia, as well as its Flavour Fun range starting at just Rs 79* in order to appeal to the younger generation. The company had earlier unveiled its bold new brand platform, ‘Dil Khol Ke Delivering’ which promises to offer Dil Satisfying Pizzas at Dil Satisfying Value, blanketed in Pizza Hut’s warm and friendly customer service, an easy, hassle-free ordering experience, and the assurance of ‘Trust in Every Bite’.

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Zomato’s Aman Priyadarshi joins Sequoia-backed Kenko Health

Priyadarshi was earlier Dining Business Head at Zomato

By exchange4media Staff | Feb 7, 2023 11:58 AM   |   1 min read

zomato

Kenko has made a strategic addition to its senior leadership by roping in Aman Priyadarshi as Head of Product.

Priyadarshi, who previously held the role of Dining Business Head at Zomato, brings over a decade of diverse experience in solving problems for tech, business and strategy at multiple large-scale start-ups. 

During his time at Zomato, he helped establish and scale their online food delivery business in Istanbul, Turkey.

In his new role at Kenko, Aman will spearhead the company's product strategy and manage their entire product suite, with a key focus on growth and innovation. He will also play a critical role in introducing new products to their portfolio. 

Aman was seen gearing up for this new challenge in a LinkedIn post. Expressing his excitement, Aman stated that the new role represents his most complex challenge yet, but also the one with the greatest potential for impact. 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Pawan Sarda moves out of Wingreens

He joined as Group CMO and Head of D2C in July last year

By exchange4media Staff | Feb 7, 2023 11:29 AM   |   1 min read

Sarda

Pawan Sarda has stepped down as Wingreens as Group CMO and Head of D2C.

He had joined the company in July last year after moving out of Future Group. 

 

Sarda has earlier worked with Tata Housing as Head-Marketing and Product Development. 

 

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UM appoints Sasha Savic as Global CEO

Savic will report directly to Mediabrands Global CEO Eileen Kiernan

By exchange4media Staff | Feb 7, 2023 10:55 AM   |   2 min read

Sasha

IPG Mediabrands’ UM has appointed Sasha Savic as Global Chief Executive Officer.

Savic, an IPG alumnus, will set the vision for the agency's global growth while overseeing strategy, product, operations and management of clients, including American Express, Honda, Johnson & Johnson, Levi Strauss & Co., Nestlé and Sony, among others.

He will report directly to Mediabrands Global CEO, Eileen Kiernan.

"A tenacious and dynamic leader who cares deeply about people, clients and community, Sasha is a consummate relationship builder who has driven results for some of the world's most iconic brands," said Kiernan. "His love of the business complements our strong, values-driven global culture, and his will to win and commitment to excellence will supercharge how we show up in the marketplace and for our clients. We are thrilled to welcome him back to the IPG family."

On his appointment, Savic said: "The role of media is timeless, and I am excited to join the global leadership team at UM, the undisputed leader in unlocking the power of data to enhance the purpose and longevity of brands." "Building connections is what drives me – from strengthening community to partnering with clients to connecting consumers' needs to a brand's purpose and value. I look forward to bringing together content, data and brand meaning to create sustainable, long-term growth at UM, where I first got my media chops and fell in love with this industry."

Most recently, Savic was the Global Chief Innovation Officer at EssenceMediacom after serving as US CEO for nearly a decade.

 

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Kinetic Green appoints Vijay Bhatt as Senior Executive Vice President – 2 Wheelers

Bhatt has 21 years of expertise in the automotive sector

By exchange4media Staff | Feb 6, 2023 3:34 PM   |   2 min read

Bhatt

Kinetic Green has appointed Vijay Bhatt as Senior Executive Vice President for their two-wheeler business.

Bhatt is an industry veteran with 21 years of expertise in the automotive sector.

In his current role, Bhatt will be responsible for Electric Two Wheelers SBU and head the Sales, Marketing, Service, and Spares functions.

He will look after strategic planning, retail sales, business development, customer satisfaction, new market development, marketing and brand strategy, advertising and promotion, channel management, strategic finance tie-ups, team building, market intelligence, and market research, as well as sales training.

On the appointment, Sulajja Firodia Motwani, Founder & CEO Kinetic Green said, “We are glad to have Vijay onboard, and we are optimistic that he will add more speed to our EV journey. He comes with two decades of an admirable experience in the auto industry. In this illustrious career, he has donned many hats and has great knowledge in Sales & Marketing, Channel Management, P&L Management, and Product Development in both domestic & International markets. Vijay will bring this experience to Kinetic Green to take our company to greater heights.”

Commenting on his appointment, Bhatt said, “I am delighted to become a part of the Kinetic Green family. The prestigious Kinetic Green is leading the EV revolution in India, and I am proud to be a part of the journey. Together we will take the country towards a green future.”

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