Soon after they brought ad:tech to India, Networkplay has now partnered with Dynamic Video, a leading New York based rich media dynamic creative solution provider. According to the newly signed pact, the ad network will distribute Dynamic Video’s creative solutions to its Indian and Middle Eastern advertisers and agency customer base.
Google’s Buzz was discussed like any other new initiative by the online giant, but what was intriguing was the way it didn’t take off in the online space. exchange4media spoke to industry experts and sought to find out why it didn’t create the ‘buzz’ and was it expected in first place. Also, what could have possibly worked in Google’s favour.