This unique open air bus will tour the country across 13 cities with a host of entertaining and unique activities

exchange4media Staff Apr 14, 2014 5:43 PM

The win comes following a recently concluded multi-agency pitch that saw the participation of Madison Communications, Maxus and incumbent agency Disha Advertising

exchange4media Staff Apr 14, 2014 4:11 PM

The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030

exchange4media Staff Apr 14, 2014 2:56 PM

The JV will deliver innovative blended online & in-person professional certificate programmes in India, with the first programme to be launched early this summer in Predictive Business Analytics

exchange4media Staff Apr 14, 2014 12:39 PM

Rajat Sharma, Chairman and Editor-in-Chief, India TV grilled BJP's Prime Ministerial candidate & Gujarat Chief Minister in his flagship show 'Aap Ki Adalat' on April 12

exchange4media Staff Apr 14, 2014 9:02 AM

Bose, who recently bade adieu to the DDB Mudra Group, shares his take on WPP, Publicis-Omnicom Group & more, and adds, "We should never have let profits to dominate our lives"

Priyanka Mehra Apr 14, 2014 8:47 AM

The campaign will be spread across all spheres including TV, print, radio, and digital media

exchange4media Staff Apr 14, 2014 8:35 AM

Saurabh Varma, CEO, Leo Burnett India has confirmed that the agency will stay away from the Abbys this year. "It is not a strategic priority for us currently," Varma told exchange4media

Priyanka Mehra Apr 14, 2014 8:08 AM

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

Sachin Tendulkar, Ranbir Kapoor, Salman Khan, John Abraham win bids for IMG Reliance and STAR India promoted Indian Super League

exchange4media Staff Apr 14, 2014 8:04 AM

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

A catastrophic vulnerability known as Heartbleed has potentially exposed millions of websites, including popular social networks, to data theft, say researchers

Abhinna Shreshtha Apr 14, 2014 7:51 AM

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources

Abhinav Trivedi Apr 14, 2014 7:49 AM

Venu, who resigned from The Hindu last year, has brought in Sujay Mehdudia as Senior Associate Editor

Abid Hasan Apr 14, 2014 7:45 AM