Date-wise News
Sony MAX & Sony SIX call people to hop on the 'Bulaava Express' for Pepsi IPL

This unique open air bus will tour the country across 13 cities with a host of entertaining and unique activities

exchange4media Staff Apr 14, 2014 5:43 PM

DDB MudraMax Media bags Tata Goldplus Jewellery

The win comes following a recently concluded multi-agency pitch that saw the participation of Madison Communications, Maxus and incumbent agency Disha Advertising

exchange4media Staff Apr 14, 2014 4:11 PM

Laqshya Media's Right Angle wins extended contract for Dubai bus shelters

The contractto build 1000 air-conditioned bus queue shelters in Dubaihas been extended for another 9 years from 2021 to 2030

exchange4media Staff Apr 14, 2014 2:56 PM

Northwestern University ties up with Bridge School of Management

The JV will deliver innovative blended online & in-person professional certificate programmes in India, with the first programme to be launched early this summer in Predictive Business Analytics

exchange4media Staff Apr 14, 2014 12:39 PM

Narendra Modi fields Rajat Sharma's questions in 'Aap Ki Adalat'

Rajat Sharma, Chairman and Editor-in-Chief, India TV grilled BJP's Prime Ministerial candidate & Gujarat Chief Minister in his flagship show 'Aap Ki Adalat' on April 12

exchange4media Staff Apr 14, 2014 9:02 AM

We lost the entrepreneurship spirit & fun post the acquisition: Pratap Bose

Bose, who recently bade adieu to the DDB Mudra Group, shares his take on WPP, Publicis-Omnicom Group & more, and adds, "We should never have let profits to dominate our lives"

Priyanka Mehra Apr 14, 2014 8:47 AM

Contract wins the creative mandate for Amira Pure Foods

The campaign will be spread across all spheres including TV, print, radio, and digital media

exchange4media Staff Apr 14, 2014 8:35 AM

Leo Burnett to stay away from Goafest this year

Saurabh Varma, CEO, Leo Burnett India has confirmed that the agency will stay away from the Abbys this year. "It is not a strategic priority for us currently," Varma told exchange4media

Priyanka Mehra Apr 14, 2014 8:08 AM

Pepsi fires Ranbir Kapoor, scouts for new Pepsi IPL interns

A snazzy digital campaign creates high online buzz by asking audiences if they can be 'That Pepsi Intern' and take Kapoor's place at Pepsi IPL

Sonam Gulati Apr 14, 2014 8:06 AM

Football goes glamorously mainstream with Indian Super League

Sachin Tendulkar, Ranbir Kapoor, Salman Khan, John Abraham win bids for IMG Reliance and STAR India promoted Indian Super League

exchange4media Staff Apr 14, 2014 8:04 AM

Facebook Exchange emerges as a significant tool for advertisers

With programmatic buying of ads becoming more mainstream, Facebook Exchange has become an important addition in the advertisers' arsenal

Abhinna Shreshtha Apr 14, 2014 7:53 AM

Heartbleed bug, internet's most alarming security threat ever

A catastrophic vulnerability known as Heartbleed has potentially exposed millions of websites, including popular social networks, to data theft, say researchers

Abhinna Shreshtha Apr 14, 2014 7:51 AM

Why Star and Zee dissolved MediaPro?

Apart from regulatory guidelines, STAR India's heavy investments into the sports genre may have been an important factor in the split, indicate industry sources

Abhinav Trivedi Apr 14, 2014 7:49 AM

M K Venu joins Amar Ujala as Executive Editor

Venu, who resigned from The Hindu last year, has brought in Sujay Mehdudia as Senior Associate Editor

Abid Hasan Apr 14, 2014 7:45 AM