Date-wise News
Delhi Advertising Club to hold Excellence in Advertising Awards on Mar 28

There will be 17 categories with winner & runners-up trophy, along with one Campaign of the Year and one Agency of the Year award, taking the total number of awards to 36. Last date for accepting entries is March 2

exchange4media Staff Feb 3, 2014 12:45 PM

"No 'IRS-like' surprises from BARC"

Last week's IRS incidence has led to questions being raised on the upcoming BARC data by industry stakeholders. What if the data given out by BARC shows anomalies like the recent IRS survey?

Priyanka Mehra Feb 3, 2014 9:47 AM

Vivid: Is Priyanka Gandhi-Vadra managing media for brother Rahul Gandhi?

Priyanka Gandhi-Vadra is finally coming out of the self-imposed shadows ahead of the upcoming Lok Sabha elections, where the Congress is eyeing a third term, says exchange4media's Annurag Batra

Annurag Batra Feb 3, 2014 9:25 AM

Vanishing readers and the absurdity of IRS numbers

Some of the major areas of concern for print players are - the steep decline in readership as per the latest IRS data, process of the survey, field work, methodology and transparency

Abid Hasan Feb 3, 2014 9:15 AM

INS likely to meet MRUC today to discuss latest IRS data

The latest IRS data has received flak from most of the print media industry. It is now learnt that the Indian Newspaper Society is likely to meet MRUC today to discuss the IRS findings

exchange4media Staff Feb 3, 2014 9:04 AM

IRS 2013: 18 print publishers flay latest readership survey numbers

Leading publishers such as TOI, Dainik Jagran, Dainik Bhaskar, India Today, & Amar Ujala, among others, have issued a joint statement pointing out the "shocking anomalies" & seeking withdrawal of the results of IRS Q4 2013

exchange4media Staff Feb 3, 2014 9:02 AM

The best radio programmes are those that you can see & feel: Ameen Sayani

The best radio programmes are those where you not just hear, but also see the commentator. I take it a step forward and say that don't just see them, but stretch your hand out & shake hands with them, says Sayani

Manasa Mantha Feb 3, 2014 8:56 AM

Radio needs to become more strategic, say experts

According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio

Abhinna Shreshtha Feb 3, 2014 8:29 AM

Commerce, conscience & celebrity endorsements

Big B's recent remark against colas is seen as a belated reaction, which could undermine years of marketing efforts by a brand. It has also raised the crucial point: shouldn't celebrities

Twishy Feb 3, 2014 8:08 AM

What makes WhatsApp tick in a highly competitive market?

Despite tough competition, WhatsApp has been able to retain its No. 1 position. All thanks to its uncluttered user interface and first mover advantage

Sonam Gulati Feb 3, 2014 8:06 AM

Paresh Chaudhry, Preeti Vyas in first list of jury members for Dubai Lynx

Preeti Vyas is part of Design Jury, while Paresh Chaudhry is part of PR Jury. Dubai Lynx has released the first 28 names that will make up this year's juries

exchange4media Staff Feb 3, 2014 8:04 AM