From continued thrust on digitisation to a more reasonable ad cap, removal of carriage fees to more openness on self regulation - b'casters have several expectations

Abid Hasan May 19, 2014 10:05 AM

Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader

Saloni Dutta May 19, 2014 9:28 AM

The Chairman of RK Swamy Hansa analyses how Modi made judicious use of 'owned', 'earned' & 'paid' media to push through with his core themes of Mission 272+, Development agenda & Congress Mukt Bharat

Srinivasan Swamy May 19, 2014 8:23 AM

Positioned as a premium mass Hindi GEC, Zindagi aims to cater to the evolving taste of Indian viewers with progressive and real stories. The channel will also showcase content

Simran Sabherwal May 19, 2014 8:09 AM

Ashwin Puri, VP, Remarketing & Mobile, Komli Media, talks about the emergence of remarketing on mobile and says users browsing on mobile display higher purchase intent & click through rates

Sonam Gulati May 19, 2014 8:04 AM

Big infrastructure projects, PSU-led manufacturing, indigenous defense production, among others are on the horizon once Modi is PM, says Rajeev Dubey, Executive Editor, Businessworld

Rajeev Dubey May 19, 2014 8:01 AM

Despite a barrage of opposition and criticism, Narendra Modi is a man focused on the march of progress, says U Mahesh Prabhu, CGRI’s Hon Director and consultant for Businessworld

U. Mahesh Prabhu May 19, 2014 7:57 AM