Date-wise News
Broadcasters keep wishlist ready for new I&B Minister

From continued thrust on digitisation to a more reasonable ad cap, removal of carriage fees to more openness on self regulation - b'casters have several expectations

Abid Hasan May 19, 2014 10:05 AM

Ad fraternity decodes creation of Brand Modi & his integrated campaign

Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader

Saloni Dutta May 19, 2014 9:28 AM

Guest Column: The Modi Juggernaut rolls on: Srinivasan Swamy

The Chairman of RK Swamy Hansa analyses how Modi made judicious use of 'owned', 'earned' & 'paid' media to push through with his core themes of Mission 272+, Development agenda & Congress Mukt Bharat

Srinivasan Swamy May 19, 2014 8:23 AM

ZEEL to launch new Hindi GEC Zindagi on 23rd June

Positioned as a premium mass Hindi GEC, Zindagi aims to cater to the evolving taste of Indian viewers with progressive and real stories. The channel will also showcase content

Simran Sabherwal May 19, 2014 8:09 AM

Remarketing on mobile will be at par with web, if not bigger : Ashwin Puri

Ashwin Puri, VP, Remarketing & Mobile, Komli Media, talks about the emergence of remarketing on mobile and says users browsing on mobile display higher purchase intent & click through rates

Sonam Gulati May 19, 2014 8:04 AM

Guest Column: Modinomics: It'll be 'Swadeshi', China style

Big infrastructure projects, PSU-led manufacturing, indigenous defense production, among others are on the horizon once Modi is PM, says Rajeev Dubey, Executive Editor, Businessworld

Rajeev Dubey May 19, 2014 8:01 AM

Guest Column: 'Modi'fying for all the right reasons

Despite a barrage of opposition and criticism, Narendra Modi is a man focused on the march of progress, says U Mahesh Prabhu, CGRI’s Hon Director and consultant for Businessworld

U. Mahesh Prabhu May 19, 2014 7:57 AM