Date-wise News
Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia
exchange4media Staff 22-April-2014
In his new role, Zaveri will provide strategic financial & corporate operations leadership, oversee all aspects of financial management for DNAP, and lead the interface & execution of key business decisions
exchange4media Staff 22-April-2014
Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive experience for viewers
exchange4media Staff 22-April-2014
With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them
exchange4media Staff 22-April-2014
The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally and there will be no impact on product names or brands
exchange4media Staff 22-April-2014
While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant news is sustainable
Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app
exchange4media Staff 22-April-2014
Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress
Abhinna Shreshtha 22-April-2014
Taproot Mumbai won 4 Cups including the Grand Cup; Best of Corporate (under Best of Products & Services); Best of Film (under Best of Media); Best Use of Local Culture
exchange4media Staff 22-April-2014
The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters
The President, DDB MudraMax - OOH, Retail & Experiential throws light on the games that brand managers play to garner hearts & rule minds, and stresses on making fans of a brand
Mandeep Malhotra 22-April-2014
Prior to joining Reliance, Rao was Group Editor, Sahara for its various channels. He has also served as Editor, Governance Now in the past
R. Ravi Shankar will head psLIVE India. Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, will take on the additional role of Chairman APAC, Posterscope and psLIVE
exchange4media Staff 22-April-2014
Manhattan Digital is the digital arm of Manhattan Communications. Mansi Shah, Sr Manager - Biz Development & Client Servicing, is being transferred to the Toronto office
exchange4media Staff 22-April-2014
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