Date-wise News
RajDeepak Das roped in as CCO, Leo Burnett India

Das joins in from BBDO, where he was Executive Creative Director. He moved to India over five years ago to start BBDO in Mumbai. He has earlier worked at BBDO across offices in Asia

exchange4media Staff Apr 22, 2014 6:49 PM

Discovery appoints Nilesh Zaveri as SVP & CFO, Finance & Corporate Ops

In his new role, Zaveri will provide strategic financial & corporate operations leadership, oversee all aspects of financial management for DNAP, and lead the interface & execution of key business decisions

exchange4media Staff Apr 22, 2014 3:22 PM

Extraaa Innings T20 uses Twitter as second screen to enrich viewing experience

Multiple new features will be introduced on the show and will seamlessly be integrated with the Twitter platform to make it an interactive experience for viewers

exchange4media Staff Apr 22, 2014 9:43 AM

MSM partners WATConsult to launch Pepsi IPL 2014 mobile app

With the 'Cricket Ka Bulaava' app, Sony Max & Sony Six aim to reach out to the maximum people in the country via a digital platform & ensure a two-way interaction with them

exchange4media Staff Apr 22, 2014 9:38 AM

Cadbury India is now Mondelez India Foods

The change in name of Cadbury is in line with the gradual changeover of the name of all subsidiaries of Mondelez International globally and there will be no impact on product names or brands

exchange4media Staff Apr 22, 2014 9:28 AM

Poll coverage on TV: Modi-centric, say observers; neutral & unbiased, say b'casters

While media observers allege that the election coverage this year on TV is personality driven & studio bound, news channels feel that only relevant news is sustainable

Abhinav Trivedi Apr 22, 2014 9:12 AM

Flipkart goes more visible with new OOH branding

Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app

exchange4media Staff Apr 22, 2014 8:42 AM

Election Tracker: Boost for Kejriwal; AIADMK outscores DMK in favourability

Arvind Kejriwal saw a burst in favourability last week on Twitter. Meanwhile, though Narendra Modi continues to be the most talked about politician, BJP continues to see lower favourability scores than AAP & Congress

Abhinna Shreshtha Apr 22, 2014 8:32 AM

Taproot wins the Grand Cup at the 7th Intercontinental Advertising Cup Awards

Taproot Mumbai won 4 Cups including the Grand Cup; Best of Corporate (under Best of Products & Services); Best of Film (under Best of Media); Best Use of Local Culture

exchange4media Staff Apr 22, 2014 8:30 AM

Amend the definition of ROI on digital, concur experts

The medium is effective irrespective of the ROI argument as it allows subjective interpretation of measurability, letting each brand tell its unique story amidst multiple parameters

Sonam Gulati Apr 22, 2014 8:12 AM

Guest Column: Hypocrisy prevails over brand briefs: Mandeep Malhotra

The President, DDB MudraMax - OOH, Retail & Experiential throws light on the games that brand managers play to garner hearts & rule minds, and stresses on making fans of a brand

Mandeep Malhotra Apr 22, 2014 7:58 AM

B V Rao joins Reliance as News and Communication Director

Prior to joining Reliance, Rao was Group Editor, Sahara for its various channels. He has also served as Editor, Governance Now in the past

Abid Hasan Apr 22, 2014 7:45 AM

Carat Fresh Integrated to become psLIVE

R. Ravi Shankar will head psLIVE India. Ashish Bhasin, Chairman & CEO, Dentsu Aegis Network South Asia, will take on the additional role of Chairman APAC, Posterscope and psLIVE

exchange4media Staff Apr 22, 2014 7:43 AM

Manhattan Digital expands operations to Toronto

Manhattan Digital is the digital arm of Manhattan Communications. Mansi Shah, Sr Manager - Biz Development & Client Servicing, is being transferred to the Toronto office

exchange4media Staff Apr 22, 2014 7:40 AM