Date-wise News
Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel
Abhinna Shreshtha 20-March-2014
Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week
exchange4media Staff 20-March-2014
Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week
exchange4media Staff 20-March-2014
Das will provide leadership to the digital media duties of several accounts of FCBUlka Interactiveand will lead a team of over 10 digital media planning and buying professionals
exchange4media Staff 20-March-2014
In this role, Bhalwankarwill provide creative leadership & direction for the channel. He will lead the Programming & OAP teams. He will take charge from April 7, 2014
exchange4media Staff 20-March-2014
The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way
The Group CEO of NDTV feels that without evidence, hurling allegations is ridiculous. He also feels that there is no reason to doubt that BARC will deliver what is expected out of it
In December 2013, ASCI's Consumer Complaints Council upheld complaints against 87 ads out of 108 ads, with Health & Personal Care category continuing to lead with the highest number of complaints received
exchange4media Staff 20-March-2014
The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries
Abhinna Shreshtha 20-March-2014
MediaCom India had four shortlisted campaigns at the Festival of Media Asia Awards, the highest number of shortlists from India. It was also named Agency Network of the Year
exchange4media Staff 20-March-2014
The whole idea is that you give consumers an experience across all channels. The connect between online & offline becomes critical and anyone who is not doing so, is losing out on a huge opportunity, says Mathur
Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike
Abhinna Shreshtha 20-March-2014
Prabha Parameswaran, MD, Colgate-Palmolive ranks second in the list, followed by Ireena Vittal, Strategic Consultant, Independent Director; Balaji Telefilms' Ekta Kapoor & Barkha Dutt of NDTV
exchange4media Staff 20-March-2014
The joint venture will publish, both print & digital, magazines, primarily in the lifestyle domain, for the Indian market. Thapar joins in from Bates India, where he was Group CEO
exchange4media Staff 20-March-2014
Ghosh takes on a national role, with key focus areas being to strengthen Hakuhodo Percept's client relationships, put in place best practices in account management, and create opportunities for new businesses
exchange4media Staff 20-March-2014
In this role, Iyer will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL. His last assignment was as Vice-President - Marketing at Colors
exchange4media Staff 20-March-2014
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