Date-wise News
Milestone Brandcom, Hindustan Unilever score at OOH Awards 2014?blur=25

Milestone Brandcom adjudged Media Agency & Creative Agency of the Year. Times OOH is Media Owner of the Year; HUL declared Advertiser of the Year. Lifetime Achievement Award for Subhas Dey Niyogi, MD, Selvel

Abhinna Shreshtha Mar 20, 2014 10:21 PM

Leo Burnett wins duties for Adlabs Imagica?blur=25

Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week

exchange4media Staff Mar 20, 2014 4:32 PM

Leo Burnett wins duties for Adlabs Imagica?blur=25

Leo Burnett India will also handle the duties of an upcoming, yet to be named waterpark brand. The win comes on the back of a largemulti-agency pitch that took place this week

exchange4media Staff Mar 20, 2014 4:23 PM

Joy Das joins FCBUlka Interactive as Media Director, Digital?blur=25

Das will provide leadership to the digital media duties of several accounts of FCBUlka Interactiveand will lead a team of over 10 digital media planning and buying professionals

exchange4media Staff Mar 20, 2014 3:58 PM

SET appoints Ajay Bhalwankar as Chief Creative Director?blur=25

In this role, Bhalwankarwill provide creative leadership & direction for the channel. He will lead the Programming & OAP teams. He will take charge from April 7, 2014

exchange4media Staff Mar 20, 2014 12:06 PM

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar?blur=25

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way

KV Sridhar Mar 20, 2014 10:11 AM

We are not a politically funded channel: Vikram Chandra?blur=25

The Group CEO of NDTV feels that without evidence, hurling allegations is ridiculous. He also feels that there is no reason to doubt that BARC will deliver what is expected out of it

Abhinav Trivedi Mar 20, 2014 10:00 AM

Highest number of complaints against Health & Personal Care ads in Dec 2013?blur=25

In December 2013, ASCI's Consumer Complaints Council upheld complaints against 87 ads out of 108 ads, with Health & Personal Care category continuing to lead with the highest number of complaints received

exchange4media Staff Mar 20, 2014 9:51 AM

The OOH industry does not need entry barriers: Rajneesh Bahl, Percept OOH?blur=25

The CEO of Percept OOH believes that what the OOH industry requires more than anything is fresh ideas, which can only come by getting in talent from non-OOH industries

Abhinna Shreshtha Mar 20, 2014 9:40 AM

MediaCom India's campaign for Gillette wins at Festival of Media Asia Awards 2014?blur=25

MediaCom India had four shortlisted campaigns at the Festival of Media Asia Awards, the highest number of shortlists from India. It was also named Agency Network of the Year

exchange4media Staff Mar 20, 2014 9:30 AM

Omni-channel marketing is going to be the biggest trend: Kanika Mathur, MD, Razorfish?blur=25

The whole idea is that you give consumers an experience across all channels. The connect between online & offline becomes critical and anyone who is not doing so, is losing out on a huge opportunity, says Mathur

Sonam Gulati Mar 20, 2014 9:23 AM

Brands are not leveraging all the opportunities that the new India offers: Rama Bijapurkar?blur=25

Speaking exclusively at the IMPACT Top 50 Most Influential Women, the highly regarded market strategy consultant raised insightful questions on changing consumer behaviour&what this bodes for marketers &brands alike

Abhinna Shreshtha Mar 20, 2014 9:06 AM

Rama Bijapurkar leads the list of IMPACT Top 50 Most Influential Women 2014?blur=25

Prabha Parameswaran, MD, Colgate-Palmolive ranks second in the list, followed by Ireena Vittal, Strategic Consultant, Independent Director; Balaji Telefilms' Ekta Kapoor & Barkha Dutt of NDTV

exchange4media Staff Mar 20, 2014 7:56 AM

Living Media, Hearst Corp form strategic JV; Sanjay Thapar to lead as CEO?blur=25

The joint venture will publish, both print & digital, magazines, primarily in the lifestyle domain, for the Indian market. Thapar joins in from Bates India, where he was Group CEO

exchange4media Staff Mar 20, 2014 7:54 AM

Hakuhodo Percept gets Bhaskar Ghosh on board as National Client Services Director?blur=25

Ghosh takes on a national role, with key focus areas being to strengthen Hakuhodo Percept's client relationships, put in place best practices in account management, and create opportunities for new businesses

exchange4media Staff Mar 20, 2014 7:52 AM

ZEEL appoints Rajesh Iyer as Biz Head - New Initiatives|Hindi Broadcast?blur=25

In this role, Iyer will report to Bharat Ranga, Chief Content & Creative Officer, ZEEL. His last assignment was as Vice-President - Marketing at Colors

exchange4media Staff Mar 20, 2014 7:50 AM