KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads, the freshness in govt advertising, e-commerce ad spend push and more...

KV Sridhar Dec 26, 2014 9:04 AM

K V Sridhar, Chief Creative Officer, SapientNitro commends PM's Independence Day speech, especially points made on Digital India, manufacturing impetus, gender equality & cleanliness. Sridhar calls for media fraternity to be ready with content, ideas and resources for the digital space

KV Sridhar Aug 18, 2014 8:20 AM

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way

KV Sridhar Mar 20, 2014 10:11 AM

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to people, says the CCO - India Subcontinent, Leo Burnett

KV Sridhar Nov 11, 2013 7:59 AM

A successful marriage requires falling in love many times, always with the same person. Unless agencies woo clients & brands' consumers, relationships do not last, says CCO, Leo Burnett India & Sub Continent

KV Sridhar Aug 6, 2013 8:00 AM

The CCO of Leo Burnett India & Subcontinent highlights the lessons in creativity garnered at Cannes Lions over the years & the proud India moments

KV Sridhar Jun 19, 2013 10:25 AM

The CCO of Leo Burnett India & Subcontinent highlights the lessons in creativity garnered at Cannes Lions over the years & the proud India moments

KV Sridhar Jun 19, 2013 10:24 AM

The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship

KV Sridhar Jan 11, 2012 8:18 AM

India is not one country, but several. The question is how do you communicate with so many people at one time and yet not lose relevance? For KV (Pops) Sridhar is National Creative Director, Leo Burnett India, the answer is simple – the radio.

KV Sridhar Oct 6, 2010 8:06 AM