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Flashback 2014: The year that we moved from advertising to storytelling

KV Sridhar, Chief Creative Officer, SapientNitro on the shift in advertising where people rather than brands are heroes, the rise of long format ads, the freshness in govt advertising, e-commerce ad spend push and more...

KV Sridhar Dec 26, 2014 9:04 AM

Guest Column: Modi-fied - the making of 'Digital India'

K V Sridhar, Chief Creative Officer, SapientNitro commends PM's Independence Day speech, especially points made on Digital India, manufacturing impetus, gender equality & cleanliness. Sridhar calls for media fraternity to be ready with content, ideas and resources for the digital space

KV Sridhar Aug 18, 2014 8:20 AM

Guest Column: Portrayal of women in Indian advtg - changing & changing for the better - KV Sridhar

The CCO, India Sub-continent, Leo Burnett says that from objectifying women in cigarette ads in the 80's to making parents realise that even daughter can make them jiyo sar utha ke, women in Indian advtg have come a long way

KV Sridhar Mar 20, 2014 10:11 AM

Guest Column: Storytellers are still alive in the digital age - KV Sridhar

Today, clients are not just viewing digital as data; they are trying very hard to build a connect with younger audiences with emotional digital content, says the CCO, Leo Burnett India & Sub-Continent

KV Sridhar Jan 24, 2014 8:38 AM

Prepare for the transition of brand comm from ads to acts: KV Sridhar

Now is the right time for Indian marketers to start building non-transactional messages in the digital space & create ideas that are relevant to people, says the CCO - India Subcontinent, Leo Burnett

KV Sridhar Nov 11, 2013 7:59 AM

Fall in love every day: KV Sridhar

A successful marriage requires falling in love many times, always with the same person. Unless agencies woo clients & brands' consumers, relationships do not last, says CCO, Leo Burnett India & Sub Continent

KV Sridhar Aug 6, 2013 8:00 AM

Cannes Special: Cannes is the modern day Nalanda University - KV Sridhar

The CCO of Leo Burnett India & Subcontinent highlights the lessons in creativity garnered at Cannes Lions over the years & the proud India moments

KV Sridhar Jun 19, 2013 10:25 AM

Cannes Special: Cannes is the modern day Nalanda University - KV Sridhar

The CCO of Leo Burnett India & Subcontinent highlights the lessons in creativity garnered at Cannes Lions over the years & the proud India moments

KV Sridhar Jun 19, 2013 10:24 AM

2011 – And ‘all izz well’ with advertising

The biggest event of 2011, according to KV ‘Pops’ Sridhar, NCD, Leo Burnett, was the resurgence of creative entrepreneurship

KV Sridhar Jan 11, 2012 8:18 AM

Guest Article:  Tune in to the ‘All India Radio’, advises Leo Burnett’s Pops

India is not one country, but several. The question is how do you communicate with so many people at one time and yet not lose relevance? For KV (Pops) Sridhar is National Creative Director, Leo Burnett India, the answer is simple – the radio.

KV Sridhar Oct 6, 2010 8:06 AM