As the Capital gears up for the grand multi-sport extravaganza - Commonwealth Games 2010, CNN-IBN &IBN7 are all set to roll-out their special line-up of programming that will feature several sporting experts. Eminent sports personalities likeNorris Pritam – senior sports journalist, Anjali Bhagwat - India’s Shooting queen, Novy Kapadia – country’s foremost Football journalist, Jagbir Singh – an Olympian Hockey player, Gaurav Natekar - a seven-time Indian National Tennis Champion, Vimal Kumar– former Badminton player, Reeth Abraham – world class athlete, and Harsha Bhogle – renowned sports commentator, will be a part of this special programming series.
Zee Turner Ltd, the joint venture company of two media conglomerates – Essel Group and Turner International – has appointed Virad Kaul as CEO. Kaul moves from Idea Cellular, where he was COO for UP, West, with additional charge of the Delhi and Haryana circles.
The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the months of May and June 2010. A total of seven ads had been brought under its scanner, of which five ads have been withdrawn, while two have been modified.
Powered by the corporate strategy of ‘getting closer to consumers’, Lenovo India is now putting all its monies and efforts to propagate ‘fun’ proposition and has decided to widen the horizons. Rahul Agarwal, Marketing Director (Acting) and Executive Director - KAB & Think CoE, speaks to exchange4media on the brand’s new strategy.
The grand spectacle of the CWG opening ceremony has silenced all critics and has garnered praise from all quarters. So, does this mean that CWG as a property has now suddenly turned attractive to many advertisers, or is it status quo and the property remains as ‘thanda’ as it always has been?