Date-wise News
Follow CWG 2010 with array of experts on CNN-IBN & IBN7?blur=25

As the Capital gears up for the grand multi-sport extravaganza - Commonwealth Games 2010, CNN-IBN &IBN7 are all set to roll-out their special line-up of programming that will feature several sporting experts. Eminent sports personalities likeNorris Pritam – senior sports journalist, Anjali Bhagwat - India’s Shooting queen, Novy Kapadia – country’s foremost Football journalist, Jagbir Singh – an Olympian Hockey player, Gaurav Natekar - a seven-time Indian National Tennis Champion, Vimal Kumar– former Badminton player, Reeth Abraham – world class athlete, and Harsha Bhogle – renowned sports commentator, will be a part of this special programming series.

exchange4media Staff Oct 6, 2010 8:18 AM

Zee Turner ropes in Idea Cellular’s Virad Kaul as CEO?blur=25

Zee Turner Ltd, the joint venture company of two media conglomerates – Essel Group and Turner International – has appointed Virad Kaul as CEO. Kaul moves from Idea Cellular, where he was COO for UP, West, with additional charge of the Delhi and Haryana circles.

exchange4media Staff Oct 6, 2010 8:17 AM

ASCI brings 7 ads under the scanner; 5 ads withdrawn?blur=25

The Advertising Standards Council of India (ASCI) has released its Consumer Complaints Council (CCC) decision report for the months of May and June 2010. A total of seven ads had been brought under its scanner, of which five ads have been withdrawn, while two have been modified.

exchange4media Mumbai Bureau Oct 6, 2010 8:15 AM

Niranjan Vidyasagar made Head of Digital Business at Mid-Day?blur=25

Mid-Day has elevated Niranjan Vidyasagar as Head of Digital Business. He takes charge from Nirvan Biswas. Vidyasagar has been associated with Mid-Day in various capacities. His most recent stint was as Sales Head for Advertising Revenues for Mid-Day online.

Akash Raha Oct 6, 2010 8:14 AM

Guest Article:  The brand is a wasting asset – Avik Chattopadhyay, Saffron Brand Consultants?blur=25

According to Avik Chattopadhyay, CEO - India, Saffron Brand Consultants, a brand is a ‘wasting asset’ with a lifespan. He states that the moment the brand comes into contact with its desired target consumer, it starts depreciating.

Avik Chattopadhyay Oct 6, 2010 8:13 AM

Lenovo gives ‘Delete’ command to its old strategy; ups marketing spends?blur=25

Powered by the corporate strategy of ‘getting closer to consumers’, Lenovo India is now putting all its monies and efforts to propagate ‘fun’ proposition and has decided to widen the horizons. Rahul Agarwal, Marketing Director (Acting) and Executive Director - KAB & Think CoE, speaks to exchange4media on the brand’s new strategy.

Preeti Hoon Oct 6, 2010 8:11 AM

Ad Review: Philips Energy Efficient Lamps – a light in shining armour?blur=25

Philips takes the emotional route in its new campaign for its energy efficient lamps. The idea is based on the proposition that you can keep the lights on and still save money.

Shikha Oct 6, 2010 8:09 AM

Guest Article:  Tune in to the ‘All India Radio’, advises Leo Burnett’s Pops?blur=25

India is not one country, but several. The question is how do you communicate with so many people at one time and yet not lose relevance? For KV (Pops) Sridhar is National Creative Director, Leo Burnett India, the answer is simple – the radio.

KV Sridhar Oct 6, 2010 8:06 AM

Exclusive : Zee News’ Barun Das on jury for prestigious International Emmy Awards 2010?blur=25

Barun Das, CEO, Zee News Ltd, has been invited to be on the jury of the finals of the news category at the 38th International Emmy Awards. The prestigious awards will be held on November 22, 2010 in New York.

Shikha Oct 6, 2010 8:03 AM

Nothing unpatriotic, but CWG is not hot property for advertisers?blur=25

The grand spectacle of the CWG opening ceremony has silenced all critics and has garnered praise from all quarters. So, does this mean that CWG as a property has now suddenly turned attractive to many advertisers, or is it status quo and the property remains as ‘thanda’ as it always has been?

Tuhina Anand Oct 6, 2010 8:02 AM

Ogilvy India pockets Amul Macho biz?blur=25

It is learnt that Kolkata -based Amul Innerwear has changed in its creative agency and has assigned the business to Ogilvy India. Saints & Warriors was the incumbent agency.

Tasneem Limbdiwala Oct 6, 2010 8:00 AM