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Volkswagen has been making news with its innovative campaigns, be it the roadblock in The Times of India or creating a stir with the talking newspaper for the launch of its sedan Vento. This time, the automaker has got the ‘blues’ for its Passat and TOI is once again the vehicle for the campaign.

Tuhina Anand 01-April-2011

IRS 2010 Q4 results show further decline in the average issue readership numbers in the Kerala market, even as some gains are seen among the top 10 dailies.

Tuhina Anand 24-March-2011

The Business Enterprise magazine has plans to launch in 11 Indian languages in a span of 24 months.

Tuhina Anand 21-March-2011

IRS 2010 Q4 data for Karnataka shows growth for dailies. Among the top 10 dailies all except one have shown growth. Vijay Karnataka leads the market. <br /> &nbsp; &nbsp;

Tuhina Anand 17-March-2011

IRS 2010 Q4 results show that among the 10 dailies in the Chennai market, five have seen decline, four have seen growth, while for one there is no change.

Tuhina Anand 17-March-2011

Rajiv Gopinath, COO, Madison Media Infinity is expected to join MediaCom in China.

Tuhina Anand 15-March-2011

Millward Brown, a global research company specialising in advertising, marketing communications, media and brand equity research, held a captivating session on Worldwide Mesh - Weaving the Context into Content.

Tuhina Anand 04-March-2011

Tata Photon Plus has refreshed its branding and is now riding on the popularity of the Metro in Bangalore to add some spice to its communication.

Tuhina Anand 03-March-2011

&lsquo;furs, fins and feathers&rsquo; magazine has turned a year old and with its March 2011 issue, is turning quarterly. The cover price has been increased from Rs 50 to Rs 75.

Tuhina Anand 01-March-2011

Base Corporation, a key player in the battery industry, has signed on OMD to handle its media duties. The officials at Base Corporation has put the overall size of the account at Rs 40 cr.

Tuhina Anand 01-March-2011

In a short span of time, Bangalore-based ThoughtBox has bagged businesses worth over Rs 20 crore.

Tuhina Anand 01-March-2011

PerceptH has brought on Ryan Menezes as Chief Creative Officer. He moves from McCann Erickson, where he was Executive Creative Director.

Tuhina Anand 01-March-2011

E-commerce company Myntra.com has roped in Maxus Bangalore to handle its media duties. There was no formal pitch for the business.

Tuhina Anand 28-February-2011

It is learnt that Push Creatives has bagged the creative duties of IPL Kochi. The agency is planning to blend cricket with Kalaripayattu as part of the campaign.

Tuhina Anand 25-February-2011

Kannada news channel Samaya 24x7 is reportedly is being bought by politician HD Kumaraswamy, sources close to the development have said.

Tuhina Anand 25-February-2011

LeadFormix, a cloud based Marketing Automation 2.0 platform for enterprises, has come up with solution that can help the advertising agencies and the marketers in lead generation.

Tuhina Anand 23-February-2011

Janasri, the Kannada news channel from politicians and miners Reddy Brothers of Bellary, is ready to make its debut on February 18, 2011.

Tuhina Anand 16-February-2011

It is learnt that Vishweshwar Bhat has joined as the Editor-in-Chief of Kannada Prabha, the Kannada daily from The New Indian Express Group.

Tuhina Anand 09-February-2011

News9, the English news channel from ABCL, which is completing two years, has attributed its success to the simple mantra of being &lsquo;Glocal&rsquo;.

Tuhina Anand 09-February-2011

GNT Infrastructure is foraying into the publishing business with their first offering, a wedding and lifestyle magazine &ndash; &lsquo;Wedding Vows&rsquo;.

Tuhina Anand 08-February-2011

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