Expanding its service offering, Dentsu India has announced the launch of Dentsu MediaTech, its fourth full service, fully integrated agency in India. Dentsu MediaTech will offer clients a full spectrum of one-to-one engagement, cutting edge creative solutions, end-to-end media and a full-slew of digital, mobile and new media services. The agency becomes fully functional from today.
TV Today Network has unveiled the new brand identity for its radio operation, Meow FM. The FM station has been rechristened ‘Oye!’ with the tagline ‘Sabse Filmi’ and will run on the same frequency 104.8 FM. exchange4media has reported on September 17 that Meow FM was being renamed as either Oye or Dhak Dhak.
Spikes Asia 2010 has kicked off the first day with shortlists for five categories – Print Spikes, Media Spikes, Outdoor Spikes, Direct & Sales Spikes and Design Spikes. Indian agencies dominate Print Spikes with 22 pieces of work making it to the shortlist of 57. There are 14 Indian entries shortlisted in Media Spikes and 10 pieces of work from India in Outdoor Spikes. In Direct and Sales Promotion Spikes, there are six entries shortlisted and Design Spikes shortlist has three Indian entries.
The first day conversations at Spikes Asia 2010 were of Cannes Lions International Advertising Festival. The sessions of the day saw global advertising biggies like Bob Greenberg, Chairman, CEO and Global Chief Creative Officer, RG/A; Tay Guan Hin, Regional ECD, JWT Asia and Global ECD, Lux and Erik Ingvoldstad, Regional Creative Director, APAC and ECD, Singapore, MRM Worldwide speak about winning works at Cannes Lions. The opening networking party also saw young creative professionals discuss some of the works that had won at Cannes Lions 2010.
Spikes Asia 2010 kicked off on September 19 at the Suntec Convention Centre in Singapore. The event has seen an increase of 14 per cent in entries for awards this year, while the number of delegates has also gone up from the 960 last year to over 1,300 delegates. India has sent the highest number of entries this year. Festival Chairman Terry Savage said in a conversation with exchange4media that the event has begun as per expectations.
Very often, I find myself asking Global Chiefs, why aren’t there more regional positions – APAC or Asia – based out of India. Most agencies look at Singapore or Hong Kong for their regional positions. But with all the focus on India, why not India? We have a few South Asia heads now based in India, but why can’t more markets be aligned with India. I always get a different answer, but a few days in Singapore and one almost begins understanding why Singapore...
Seeing the enthusiastic response to the first ever exchange4media Radio Advertising Awards (ERAA), last date for sending entries for the Awards has been extended to September 20, 2010. The Awards will be presented at a grand ceremony in Mumbai on October 7, 2010.
IPL has become the largest cricketing event in the country and other tournaments have had a tough time matching up to it. The ratings of the first set of matches for the Airtel Champions League have been released and while it is evident that the ratings do not match up to the ratings of the IPL matches, media planners give their take on the ratings.
In just about less than a month, VIP Luggage post its last creative partner, is back scouting for a new creative partner. It is understood that VIP has invited a few agencies for its creative mandate. Publicis Ambience is the incumbent agency. Maxus India continues to handle the media mandate.
Joyfest is the largest youth activation programme involving about 250 colleges. 150 have already registered, which include the IITs, IIMs and the NITs, DSE, St Stephens, Delhi University Law Faculty, Loyola College Chennai, IIM Kolkata, the best of the Indian colleges and more than 1 million students will participate in Joyfest.
Mantra listeners’ woke up to fresh changes on their favorite radio channel this Monday. After becoming the only 24 hour channel in its areas of operations, Radio Mantra has now made various programming changes, after concluding a massive research on listenership behaviors and patterns.