The Condé Nast Group organised the ‘Condé Nast Digital Day’ in Mumbai on November 25, 2010, which showcased how luxury brands could effectively use the digital medium to connect with consumers. The event saw digital experts presenting case studies and statistics to show how certain brands have used the online medium successfully.
Imagine has been strong with its non-fiction shows, be it ‘Rakhi Ka Swayamvar’ or ‘Raaz Pichhle Janam Ka’, the latest being ‘Rakhi Ka Insaaf’. Now, the channel is trying to create the same strong base with its fiction shows. It is a tough act to follow, as Saurabh Tewari, Head of Fiction, Imagine, shares the channel’s fiction strategy.
Avinash Kaul has joined Times Television Network as Chief Executive Officer of Zoom Entertainment Network Limited. Prior to this, for a brief period, Kaul was the CEO of SaharaOne where he headed three channels - SaharaOne, Filmy and Firangi. Kaul has 12 years of experience in the television business and has worked with channels such as SaharaOne and NDTV Media.
Star Plus lined up a day-long marathon of some of its milestone shows such as ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasauti Zindagi Ki’, ‘Nach Baliye’ and ‘Baa, Bahu Aur Baby’ on the occasion of World TV Day on November 21, 2010.
MTV has been trying out quite a few experimentations over the years – be it in content, promotions or initiatives. The channel had even aired Hindi movies. But what has worked out really well for the channel is its foray into the social media space. In a chat with exchange4emedia, MTV Channel Head Aditya Swamy talks about the channel’s growth, failures and everything in between.
The morning time band probably contributes the least amount of audience to a GEC. Media planners point out that this time band is more like a ‘filler’ time band for GECs right now, although it has the potential to garner more audience if the channels innovate with the content.
Imagine and Rakhi Sawant have partnered for three shows so far, the first being ‘Rakhi Ka Swayamvar’, followed by ‘Pati, Patni aur Woh’. The latest one, ‘Rakhi Ka Insaaf’, sees Rakhi playing the role of a peacemaker. Media planners give their take on this relationship between the channel and Rakhi.
As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Maryada - Aakhir Kab Tak' has just been on air for a couple of weeks and media professionals give their take on this time band and the sort of audience the channel can expect.
After three years of operation, Zee Talkies, the Marathi Movie channel by the Zee Entertainment Enterprises Limited, will have a fresh positioning. The new tagline ‘Aapla Talkies, Zee Talkies’ will be unveiled on November 13th, 2010. The channel will also undertake an eight week marketing campaign to promote their new positioning.
Rich Media Rocks is an initiative by Microsoft Advertising where participants can gain insights into digital marketing and specifically for the online video advertising platform. The first set of speakers included Microsoft’s Neville Taraporewalla, comScore’s Joe Nguyen and Anant Joshi from Media Mind.
N P Singh has been with Multi Screen Media (MSM) for over 11 years now. Working across various functions, to now being the COO, he has seen many ups and downs of the company. While Singh has faced some tough questions in the recent past, he is all smiles now with flagship channel Sony Entertainment Television taking some positive strides. In a conversation with exchange4media, he elaborates further...
Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's second Hindi GEC Sab too has also launched a campaign ‘Ab Bache Bache ko Pata Hai ki Asli Mazaa Sab Ke Sath Aata Hai’ to re-emphasise its positioning.
Out of the three big budget reality shows that were slated to launch in the month of October, MasterChef India was the last one to join the ratings race. ‘Bigg Boss 4’ was the first to go, followed by ‘Kaun Bangega Crorepati’. For media Planners, the opening 2.59 TVR is “decent”.
It’s almost a given that television is the domain of women (housewives, actually) in the afternoons and it is something that they tune into as a break from their daily routines. Hindi GECs have been long aware of this and belt out content that would keep the average viewer interested and coming back for more. But what are the sort of shows that would work in this time band? Will drama based soaps still rule in this time band?
The much anticipated reality shows war has finally begun. ‘Bigg Boss’ – Season 4 opened well for Colors and ‘KBC’, again in its fourth season on Sony, managed a good launch for the channel. As the industry waits to see what MasterChef does for Star Plus, media planners give their views on the 9.00 pm war between Bigg Boss and KBC.
MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December. Meanwhile, planners have mixed reviews on the launch of a new music channel and how it will affect the Hindi music genre.