Khushboo Tanna

Condé Nast Digital Day: Connecting luxury, brands and consumers

The Condé Nast Group organised the ‘Condé Nast Digital Day’ in Mumbai on November 25, 2010, which showcased how luxury brand...

Imagine takes calculated risks to strengthen its fiction time band

Imagine has been strong with its non-fiction shows, be it ‘Rakhi Ka Swayamvar’ or ‘Raaz Pichhle Janam Ka’, the latest being &l...

Zoom Entertainment Network appoints Avinash Kaul as CEO

Avinash Kaul has joined Times Television Network as Chief Executive Officer of Zoom Entertainment Network Limited. Prior to this, for a brief period,...

Star Plus takes viewers down memory lane on World TV Day

Star Plus lined up a day-long marathon of some of its milestone shows such as ‘Kyunki Saas Bhi Kabhi Bahu Thi’, ‘Kasauti Zindagi Ki&...

MTV Channel Head Aditya Swamy on how social media is paying rich dividends

MTV has been trying out quite a few experimentations over the years – be it in content, promotions or initiatives. The channel had even aired Hi...

Morning time band is like a ‘filler’ for GECs, say media experts

The morning time band probably contributes the least amount of audience to a GEC. Media planners point out that this time band is more like a ‘filler’...

Imagine and Rakhi Sawant: A perfect couple?

Imagine and Rakhi Sawant have partnered for three shows so far, the first being ‘Rakhi Ka Swayamvar’, followed by ‘Pati, Patni aur W...

And Star Plus experiments with the 11.30 pm band again

As of now, Star Plus is the clear leader in the Hindi GE space and the channel has just launched a new show in the 11.30pm time band. The show, 'Marya...

Star World flags off third season of 'Koffee with Karan'

The show Koffee with Karan has been quite popular among viewers. Now Star World, will start the third season on November 7th, 2010. The hour long show...

Zee Talkies plans a fresh positioning

After three years of operation, Zee Talkies, the Marathi Movie channel by the Zee Entertainment Enterprises Limited, will have a fresh positioning. Th...

Placing suitable focus on the digital medium: Microsoft Advertising’s Rich Media Rocks

Rich Media Rocks is an initiative by Microsoft Advertising where participants can gain insights into digital marketing and specifically for the online...

Google India launches online music service

This service will allow users to stream and hear Hindi Bollywood songs and for this Google has partnered with three companies- In.com, Saavn and Sareg...

KBC is fine but the future would be from fiction: N P Singh on Sony’s roadmap

N P Singh has been with Multi Screen Media (MSM) for over 11 years now. Working across various functions, to now being the COO, he has seen many ups a...

Turner to increase investments in digital

Turner International is set to experiment some more with digital. The media corporate has decided to increase its digital spends. Turner officials als...

MSM channels Max and Sab refresh brand promise; launch new campaigns

Multi Screen Media's movie channel Max has refreshed its brand positioning of ‘Deewana Bana De’ to celebrate 11th anniversary. MSM's secon...

Masterchef opens with a 2.59 TVR

Out of the three big budget reality shows that were slated to launch in the month of October, MasterChef India was the last one to join the ratings ra...

GEC Afternoons : Game changer or Safe bet?

It’s almost a given that television is the domain of women (housewives, actually) in the afternoons and it is something that they tune into as a break...

Bigg Boss, KBC, MasterChef... Let the 9.00 pm reality-show war begin

The much anticipated reality shows war has finally begun. ‘Bigg Boss’ – Season 4 opened well for Colors and ‘KBC’, again in its fourth season on Sony,...

MSM likely to launch a music channel by mid-December

MSM is set to expand its channel bouquet with the addition of a new 24-hour music channel. The proposed channel is likely be launched by mid-December....

After a promising start, ‘Bigg Boss 4’ slips in ratings; planners still optimistic

‘Bigg Boss 4’ had managed a good opening with 4.8 TVR (C&S, 4+, HSM), however ratings of the subsequent episodes have seen a slide. Planners remain up...

Colors experiments with scheduling for movie premiers

Movie premieres have been paying rich dividends to Hindi GECs. Colors, which recently premiered ‘Once upon a time in Mumbaai’, took the un...

... as ‘Bigg Boss 4’ pips the Games to the ratings post

‘Bigg Boss 4’ pulled it off with its very first episode, which clashed with the telecast of the CWG opening ceremony. The reality show&rsq...

‘Khatron Ke Khiladi’ Season 3 records lowest ever finale rating

‘Khatron Ke Khiladi’, which had been witnessing drop in ratings after a good beginning, couldn’t recover even in its final episode,...

Cartoon Network plays around 10.10.10 for ‘Ben 10’

To promote the new series of ‘Ben 10’, Cartoon Network has tied up with Cadbury’s and McDonalds to reach out to the consumers. Even...

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