Close on the heels of three new business announcement, Vizeum India has now announced their association with Essar Group’s Aegis Global Academy as its media AoR. Aegis Global Academy will be bringing to India an institute offering B-school equivalent post-graduate course on Customer Experience Management. The 15-month course will be delivered at the Coimbatore campus of the Academy.
Print ad volumes of the banking and financial services sector grew by 4 per cent during FY2009-10, as compared compared to FY2008-09. State Bank of India occupied the top position among the top 10 advertisers of the banking and financial services sector in print during FY10.
Zahid Gawandi, VP & Head – Marketing, Spice Money, strongly believes in the philosophy of Sei-katsu-sha insight, which literally means understanding a ‘living person’. A go-getter and innate team player, over time Gawandi has been recognised with inventive marketing, strategy and communications skills. The GenNext Media Magnate is chosen by a committee comprising the exchange4media editorial team in consultation with Raj Nayak.
Brand India’s success story amid a gloomy global slowdown scenario has been inspiring. However, now is the time to pave the path for the future and address issues like corruption, education and healthcare. These issues were covered in detail at a panel discussion on ‘Brand India – Determining the future’, organised by NewsX in partnership with the CEO Club India. exchange4media was the online partner for this event.
For many years now, agencies have been trying with no success to bring some kind of a pitch-fee process to avoid free display of ideas to just any advertiser. But corporate major Reckitt Benckiser astonished many when it decided to reopen its media review, and asked agencies to pay a fee to participate in the pitch. The pitch is said to be CPRP-linked and has another clause that agencies call ‘preposterous’. While AAAI is fighting this particular battle in its own way, has the industry thought through the bigger dilemma that stares it in the face?
The Advertising Standards Council of India (ASCI) is observing its Silver Jubilee with a special seminar – ‘Marketing Responsibly: A seminar to Celebrate 25 years of The Advertising Standards Council of India’. The Seminar, being held in Mumbai on June 10, 2010, is co-organised by the exchange4media Group. Hindustan Times is the presenting sponsor.
The session on ‘Changing Expectation of Clients & Media Agencies – of transparency & accountability’ at the Delhi leg of exchange4media Conclave on June 9, 2010 is expected to see some fireworks. Panellists representing both the client side and media side would put their views across on what transparency & accountability is all about.