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Samsung banks on consumer outreach, brand building for market push

Samsung is seeking to fortify its presence in India through a multi-pronged brand building and on ground activities plan. Elkana Ezekiel, CMO, Samsung India, shares more on this...

Preeti Hoon May 23, 2011 8:23 AM

Clarks to invest 15 pc of turnover in brand building

Clarks, the footwear brand from the UK, is firming up its India plans in collaboration with Future Group. The brand had already had a taste of the Indian market 2005, and second time around, it is pitching at premium.

Preeti Hoon May 20, 2011 3:54 PM

Ministry of Food Processing Industries looks for Media cum advertising agency

Ministry of Food Processing Industries has invited advertising agencies for a pitch to select the suitable agency for a three-year empanelment.

Preeti Hoon May 20, 2011 8:33 AM

Clarks to focus on brand building

Clarks, the footwear brand from U.K, which already had tested waters in 2005 in India, is all set to invest 15 pc of its turnover to brand building. 

Preeti Hoon May 18, 2011 11:35 PM

Topps brings on board Motivator; enters India via IPL4

Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.

Preeti Hoon May 16, 2011 9:15 AM

Lowe Lintas appoints Upasana Dua as Associate VP

Lowe Lintas Delhi has brought on board Upasana Dua as Associate Vice President. Naveen Gaur, Executive Director, Lowe Lintas has confirmed her appointment.

Preeti Hoon May 16, 2011 8:47 AM

TAG Heuer ups marketing spends by 30 pc; gears up for F1

Celebrating 150 years of its existence globally, TAG Heuer is now bullish on India and is planning to expand to Tier II and III cities extensively. The brand is also firming up its plans to tie up with India’s Buddh International F1 circuit. Manishi Sanwal, General Manager, LVMH Watch & Jewellery India, shares more...

Preeti Hoon May 9, 2011 8:55 AM

Kreate Advertising adds Jeeva Spa & Salon biz to its kitty

Kreate Advertising has bagged the creative and PR duties of Jeeva Spa & Salon. The account was handed over to the agency in the month of April and the work is already underway.

Preeti Hoon May 5, 2011 8:26 AM

BSNL Gujarat on the hunt for advertising agencies

Bharat Sanchar Nigam Limited (BSNL), Gujarat telecom circle, Ahmedabad has invited advertising agencies for a two-year empanelment. Six agencies will be appointed following a pitch process.

Preeti Hoon May 5, 2011 8:20 AM

7 agencies roped in for ESIC, National e-Governance biz

Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.

Preeti Hoon Apr 25, 2011 1:09 PM

Godrej Nature’s Basket fortifies premium proposition

Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.

Preeti Hoon Apr 25, 2011 8:33 AM

Bharat Bhari Udyog Nigam seeks agencies for empanelment

Bharat Bhari Udyog Nigam Ltd, a Government of India enterprise, has invited expressions of interest (EoI) from registered advertising agencies for empanelment.

Preeti Hoon Apr 22, 2011 8:33 AM

Going green, JK Tyres ups marketing spends by 50 pc

JK Tyre & Industries Ltd is adopting some unconventional ways to move ahead n its key focus areas of motorsports, going green, and trucking business. Vice Chairman and Managing Director Raghupati Singhania shares how…

Preeti Hoon Apr 21, 2011 9:26 AM

National Jute Board seeks to empanel ad agencies

The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products.

Preeti Hoon Apr 21, 2011 9:24 AM

Central Org for Railway Electrification opens ad pitch

The Central Organisation for Railway Electrification (CORE), Allahabad has invited advertising agencies for a one-year empanelment.

Preeti Hoon Apr 21, 2011 9:23 AM

Wodka Gorbatschow eyes unconventional advertising to up market share

Wodka Gorbatschow, a brand from the Allied Blenders & Distilleries stable, is looking at AFPs to kickstart its new marketing push for the year and has aggressive plans to capture 25 per cent of the market share by 2016.

Preeti Hoon Apr 19, 2011 8:31 AM

South East Central Railway scouts for ad agencies

The South East Central Railway (SECR) has invited advertising agencies for a one-year empanelment pitch.

Preeti Hoon Apr 18, 2011 8:55 AM

Central Cottage Industries Corporation’s creative up for grabs

Agencies with INS accreditation and a minimum experience of five years in similar field are eligible to pitch for the business.

Preeti Hoon Apr 15, 2011 8:15 AM

BSNL opens ad pitch for Rajasthan circle

Bharat Sanchar Nigam Ltd (BSNL), Rajasthan telecom circle, Jaipur has invited advertising agencies for a two-year empanelment.

Preeti Hoon Apr 13, 2011 8:56 AM

IOCL invites agencies for empanelment for its corp comm dept

The Indian Oil Corporation Ltd (IOCL) has invited ad agencies for a two-year empanelment for its corporate communications department at the northern region office, New Delhi.

Preeti Hoon Apr 11, 2011 8:56 AM

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