With just a few hours left for the unveiling of the impact Person of the Year 2010, the industry is waiting with bated breath. The impact Person of the Year 2010 is presented by Jagran. The Indian media and communications industry’s most awaited event, iPOY is attended by the who’s who of the industry, and for those who are in two minds about attending, exchange4media lists no less than six reasons for not missing the celebrations…
Following a multi-agency pitch, Baskin Robbins, the ice cream brand has appointed Euro RSCG India to handle its creative business. The business will be serviced out of Euro RSCG Mumbai branch office. The other agencies that had participated in the pitch included the incumbent agency- Thought Blurb and Rediffusion Y&R.
Today Mumbai saw, Taare Zameen Par child sensation Darsheel Safary, announce the academic and distinctive quiz format series in India formatted under the patronage of Scripps spelling Bee USA, on behalf of Alternate Brand Solutions India Limited and HDFC. The initiative organizes an annual event in the US based on a similar format. Safary is the brand ambassador for HDFC Life Spell Bee ‘India spells 2011’.
In keeping with its strategy of integration, Creativeland Asia has brought on board Satya Shetty to lead and fortify its digital capabilities. Shetty comes from Lowe LIntas (Linteractive). He has over 10 years of experience in brand communication, software management and digital media.
In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.
The second day of the workshop on ‘Comparative Perspective on Media Regulation and Society’, held in Delhi on December 15-16, 2010, saw discussions on the role of media in the society and explored that how broadcast media can best contribute to the Indian society for its betterment.
Hindustan Media Ventures Ltd, publishers of Hindustan, is set to launch the much awaited Gorakhpur (Uttar Pradesh) edition of the Hindi daily on December 16, 2010. With this launch, Hindustan will have a total eight editions in the state. Nagendra, who has been associated with the group for nearly 24 years, will be taking care of the Gorakhpur edition.
As the year-end approaches, entertainment biggies gear up to put up a good show. In a strategic content alliance, STAR India and Reliance Broadcast Network Ltd have joined hands to leverage their brand offerings. Their first such joint property – ‘Big Star Entertainment Awards’ – will be aired on Star Plus on December 31, 2010 at 10 pm.
FMCG major Dabur India Ltd has recently appointed OgilvyAction, the experiential and promotional marketing arm of Ogilvy & Mather, to execute its rural activation campaign targeting 1 lakh women in over 5,000 villages and towns in Madhya Pradesh and Chhattisgarh.
The New KBC, as Sony Entertainment Television officials like to call it, had begun with a bang despite the skepticism around the show given the previous two seasons. As the show ends, the industry is divided over the latest season’s performance – while one view is that the finale episode could have rated better, the other view is that this has been one of the better seasons, where all episodes held on to the ratings till the very end, and the show allowed Sony to beat Zee on enough occasions to be at the No. 3 spot.