Authors
In a rapidly changing global economic environment, the rules for business journalism are changing. Janice Neil, Ashok Desai, Omkar Goswami and Amit Kapoor share how
N Madhavan, Associate Editor, Hindustan Times, shares his mantra for getting the most out of numbers in a business report & how to tell one’s story
The CD release tour for project ‘Luminance’ of duo Meeta Pandit and Heiko Dijker begins from the National Capital with a live musical concert today
At Divya Bhaskar, Saras Sethi is replacing Jagdish Sharma, who will, however, continue to be with the Dainik Bhaskar group
Correspondent Nitin Pandey introspects on the role of media in a rapidly changing scenario and whether Justice Katju’s remarks are justified…
Allied Blenders and Distillers is taking the expansion route to strengthen its market presence. The company has lined up a slew of promotional activities to support the new launches.
The win comes on the back of a multi-agency pitch involving MPG, MEC and Madison, besides LMG. ZenithOptimedia is the incumbent media agency.
In December 2010, the Ministry of Information and Broadcasting (MIB) granted a down-linking license to Al Jazeera English. While the group will continue to maintain its focus on international news, a significant volume of India specific news will also be aired.
With Al Jazeera gearing up for a massive marketing campaign, they are in talks with main line marketing agencies as well as ad agencies. The process started a few weeks ago.
The no-nonsense, proactive ways of the new Press Council of India Chairman Justice Markandey Katju has left correspondent Nitin Pandey deeply impressed as he feels this would really put an end to paid news...
The average issue readership (AIR) of the travel magazines genre has gone up by 31 per cent over 2009 R1 and by 12 per cent over 2010 Q2. Bhraman tops the list with an AIR of 2.57 lakh.
The going has not been all that well for film-based magazines as even established English magazines such as ‘Filmfare’ and ‘Stardust’ struggled to retain readers. Publishing exclusive content is the only driver for them. Meanwhile, the genre has also seen stiff competition from new players like ‘People’ and ‘Hello’...
With magazines ‘Auto Car’ and ‘Overdrive’ leading the genre, the AIR of the Auto/Cars segment has grown by 2 per cent over last year, and by 16 per cent over IRS 2009 R1. Entry of international titles like ‘BBC Topgear’ has already started showing positive growth...
While the Indian Readership Survey (IRS) results have shown negative trends for special interest periodicals, business magazines, though with low readership base, continue to grow over the years with proliferation in titles and targeted content. Healthy growth is seen across titles, except for Business India and Business & Economy.
Within four years of its launch, ‘Dare’, the monthly magazine from CyberMedia Group, has dropped its print edition. The October edition, which is already on the newsstands, is the last print edition of the magazine. ‘Dare’ will now be available online, mostly free of cost.
Adding almost 2.2 lakh average issue readership (AIR), top six dailies have seen growth restored in the Uttarakhand market as per the IRS 2011 Q2 results. Meanwhile, four out of the top five periodicals have added more than 1.5 lakh AIR.
It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.
Barring Ajit, there has been no growth in the AIR for other Punjabi dailies in Punjab as per the IRS 2011 Q2 results. Hindi and English dailies, too, have witnessed decline in AIR. Dainik Bhaskar is the only Hindi daily that has grown over the last year.
With top three magazines have seen decline in readership in Jammu and Kashmir, the average issue readership of most periodicals has either declined or was static in the last one year in the state as per the IRS 2011 Q2 results.
The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year.
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