Date-wise News
New Creative Director at Dentsu India Group

Shouvik Sarkar appointed Executive Creative Director, Dentsu Marcom; he will lead creative at the agency’s Mumbai operations

exchange4media Staff Feb 27, 2012 4:20 PM

‘Content is the digital bait’ : Experts

Though there might be an underinvestment in the medium, certain marketers seem to be getting their approach towards social media right

Neha Goel Feb 27, 2012 3:50 PM

Moving from information to knowledge

In a rapidly changing global economic environment, the rules for business journalism are changing. Janice Neil, Ashok Desai, Omkar Goswami and Amit Kapoor share how

Nitin Pandey Feb 27, 2012 10:29 AM

Bindass Connect brings together youth, marketers

UTV Bindass and Ormax Media conducted the first edition of the initiative to connect youth with marketers. More such initiatives are planned

Rahul Dubey and Arwa Sultanali Feb 27, 2012 10:22 AM

‘Digitalisation of cable will cut distribution cost’

News TV industry is eagerly looking forward to digitalisation as it would let it do what they do best – spread awareness and give good news content

Abid Hasan Feb 27, 2012 10:19 AM

Sai Prasad Media to make Humvatan a daily soon

After firming its base in the news channel space, Sai Prasad Media has now turned its attention on firming its print presence & looking for expansion

Abid Hasan Feb 27, 2012 10:12 AM

History marches on with three initiatives

Extending its existing proposition of ‘History made every day’, History TV18 has announced three interactive multimedia initiatives & also an Urdu feed

Rahul Dubey Feb 27, 2012 10:08 AM

Engage readers beyond traditional media

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia Feb 27, 2012 10:04 AM

The ethical challenges in business journalism

Trusting the inherent goodness of people or laying down firm codes of conduct, ethics in business journalism raises some intense debates in the industry

Shanta Saikia Feb 27, 2012 9:12 AM

Cable industry gears up to meet digitisation deadline

Digitisation of cable television would lead to better quality viewing and revenues, but the transition won’t be an easy one, say industry leaders

Abid Hasan Feb 27, 2012 9:02 AM

STAR 2.0: A STAR is Reborn – Part 2

In Part 1 of the report STAR India CEO Uday Shankar traces the media group’s growth graph, in Part 2, he cites the reasons for the spectacular performance

Noor Fathima Warsia Feb 27, 2012 8:16 AM

‘Don’t divorce ATL campaigns while going digital’

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with consumers

Pallavi Srivastava Feb 27, 2012 8:15 AM

‘We have now reached PR 2.0’

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM

When numbers tell the story...N Madhavan on biz reporting

N Madhavan, Associate Editor, Hindustan Times, shares his mantra for getting the most out of numbers in a business report & how to tell one’s story

Nitin Pandey Feb 27, 2012 8:14 AM

‘Journalism is like the art of seduction’

Cultivating good sources have make all the difference between an okay and a great report with all the relevant facts, says Penelope Macrae, Editor – South Asia, AFPO

Shanta Saikia Feb 27, 2012 8:13 AM

Non-metros spur My FM Q3 revenues

DB Corp Ltd’s radio business, 94.3 My FM, has reported 22 per cent growth in revenues in Q3 FY12, as against the corresponding period

exchange4media Staff Feb 27, 2012 8:10 AM

India’s rural market size at $425 bn: Kinetic study

WPP-owned Kinetic’s ‘Moving World India’ sees India’s rural market as the new goldmine, even as Indian women are turning entrepreneurs in a big way

exchange4media Staff Feb 27, 2012 8:09 AM

Disney XD announces ‘Cricket Ka Ticket’ contest winner

The winner will get to witness the finals of the India-Australia-Sri Lanka Commonwealth Bank Tri-series on March 6 at the Adelaide stadium in Australia

exchange4media Staff Feb 27, 2012 7:19 AM

Mogae ropes in Atishi Pradhan as Chief Strategist

Atishi Pradhan had recently quit as SVP & Exec Planning Director of Contract. Mogae had recently roped in Pavan Chandra, Tushar Dhingra in its top team

exchange4media Staff Feb 27, 2012 5:28 AM

<b>Glenn Osaki</b>, President, MSLGroup Asia

Here’s how PR helps businesses: it improves revenue, profitability, customer base, shareholder perception, competitive edge, media exposure and awareness. It is a powerful business tool. The need of the hour is to stop functioning as media relations experts and turn into strategic communications consultants, using all the various tools we have – including social media and creative services – in an integrated manner to deliver business outcomes rather than mere media coverage. Only then will clients realise the value of PR and pay the right price for it. At this point, the average PR retainer is Rs 20 lakh per annum. In comparison, the average advertising retainer is Rs 2 crore.

exchange4media Staff Feb 27, 2012 12:00 AM

Advertisment

Advertisment

Advertisment

Advertisment