Shouvik Sarkar appointed Executive Creative Director, Dentsu Marcom; he will lead creative at the agency’s Mumbai operations

exchange4media Staff Feb 27, 2012 4:20 PM

Though there might be an underinvestment in the medium, certain marketers seem to be getting their approach towards social media right

Neha Goel Feb 27, 2012 3:50 PM

In a rapidly changing global economic environment, the rules for business journalism are changing. Janice Neil, Ashok Desai, Omkar Goswami and Amit Kapoor share how

Nitin Pandey Feb 27, 2012 10:29 AM

UTV Bindass and Ormax Media conducted the first edition of the initiative to connect youth with marketers. More such initiatives are planned

Rahul Dubey and Arwa Sultanali Feb 27, 2012 10:22 AM

News TV industry is eagerly looking forward to digitalisation as it would let it do what they do best – spread awareness and give good news content

Abid Hasan Feb 27, 2012 10:19 AM

After firming its base in the news channel space, Sai Prasad Media has now turned its attention on firming its print presence & looking for expansion

Abid Hasan Feb 27, 2012 10:12 AM

Extending its existing proposition of ‘History made every day’, History TV18 has announced three interactive multimedia initiatives & also an Urdu feed

Rahul Dubey Feb 27, 2012 10:08 AM

The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant

Shanta Saikia Feb 27, 2012 10:04 AM

Trusting the inherent goodness of people or laying down firm codes of conduct, ethics in business journalism raises some intense debates in the industry

Shanta Saikia Feb 27, 2012 9:12 AM

Digitisation of cable television would lead to better quality viewing and revenues, but the transition won’t be an easy one, say industry leaders

Abid Hasan Feb 27, 2012 9:02 AM

In Part 1 of the report STAR India CEO Uday Shankar traces the media group’s growth graph, in Part 2, he cites the reasons for the spectacular performance

Noor Fathima Warsia Feb 27, 2012 8:16 AM

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with consumers

Pallavi Srivastava Feb 27, 2012 8:15 AM

Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario

Shanta Saikia Feb 27, 2012 8:14 AM

N Madhavan, Associate Editor, Hindustan Times, shares his mantra for getting the most out of numbers in a business report & how to tell one’s story

Nitin Pandey Feb 27, 2012 8:14 AM

Cultivating good sources have make all the difference between an okay and a great report with all the relevant facts, says Penelope Macrae, Editor – South Asia, AFPO

Shanta Saikia Feb 27, 2012 8:13 AM

DB Corp Ltd’s radio business, 94.3 My FM, has reported 22 per cent growth in revenues in Q3 FY12, as against the corresponding period

exchange4media Staff Feb 27, 2012 8:10 AM

WPP-owned Kinetic’s ‘Moving World India’ sees India’s rural market as the new goldmine, even as Indian women are turning entrepreneurs in a big way

exchange4media Staff Feb 27, 2012 8:09 AM

The winner will get to witness the finals of the India-Australia-Sri Lanka Commonwealth Bank Tri-series on March 6 at the Adelaide stadium in Australia

exchange4media Staff Feb 27, 2012 7:19 AM

Atishi Pradhan had recently quit as SVP & Exec Planning Director of Contract. Mogae had recently roped in Pavan Chandra, Tushar Dhingra in its top team

exchange4media Staff Feb 27, 2012 5:28 AM

Here’s how PR helps businesses: it improves revenue, profitability, customer base, shareholder perception, competitive edge, media exposure and awareness. It is a powerful business tool. The need of the hour is to stop functioning as media relations experts and turn into strategic communications consultants, using all the various tools we have – including social media and creative services – in an integrated manner to deliver business outcomes rather than mere media coverage. Only then will clients realise the value of PR and pay the right price for it. At this point, the average PR retainer is Rs 20 lakh per annum. In comparison, the average advertising retainer is Rs 2 crore.

exchange4media Staff Feb 27, 2012 12:00 AM