The event will showcase brands that have redefined the youth marketing space through innovative ideas. Entries for the awards are now open

Pallavi Srivastava Jul 31, 2012 8:08 PM

DDB MudraMax’ NP Sathyamurthy, Amar Ujala’s Sunil Mutreja, WLCI’s Vinay Pasricha in conversation with Policy Bazaar’s Akshay Mehrotra

Pallavi Srivastava Jul 23, 2012 8:35 PM

Started in 2011 as an in-house creative division of iYogi, Bang in the Middle today announced that it is now an independent agency

Pallavi Srivastava May 1, 2012 8:21 PM

Marketers stress on using digital marketing initiatives along with traditional and other online marketing practices to gain maximum traction with consumers

Pallavi Srivastava Feb 27, 2012 8:15 AM

Sandeep Kaul, Head of Personal Care Division at ITC, emphasises on mastering the art of ampersand while entering a 100-year old category with more than 120 existing brands, at the Pitch CMO Summit 2011, presented by Jagran Group.

Pallavi Srivastava Nov 28, 2011 7:44 AM

Ashish Patil observes that Cinema, Cricket and Curry are three big marketing mediums and that humour is back, at the Pitch CMO Summit 2011, presented by Jagran Group.

Pallavi Srivastava Nov 28, 2011 7:37 AM

With low product differentiation and price sensitivity in the packaged water category, brands are focusing on getting the distribution right, while brand building has taken a backseat.

Pallavi Srivastava Jul 29, 2011 9:06 AM

Harkirat Singh shared Woodland’s journey from a small shoe factory in Canada to becoming a major outdoor adventure brand as well as its changing communication strategy over the years, at the exchange4media Conclave 2011 in Delhi on July 12. The Conclave is presented by Jagran Group.

Pallavi Srivastava Jul 13, 2011 10:18 AM

Cadbury’s Oreo is targeting volume led growth through competitive pricing and distribution push. However, product differentiation remains a big challenge.

Pallavi Srivastava Jun 7, 2011 8:33 AM

In its pursuit to reach out to a larger consumer segment, Blackberry is going increasingly mass. But the question is, how can Blackberry become a mainstream choice without losing its exclusivity...

Pallavi Srivastava May 16, 2011 9:51 AM

Riding high on its distribution strength and brand ambassadors like Kareena Kapoor and Trisha Krishnan, Vivel is becoming a strong challenger brand to HUL’s Lux.

Pallavi Srivastava May 13, 2011 9:24 AM

With the ICC World Cup and IPL 4 in the same year, cricket’s share in television ad pie is expected to go up to 20 per cent.

Pallavi Srivastava Mar 8, 2011 1:35 PM

Indian advertising industry is going through boom time and there are buoyant predictions for 2011 too, but Sam Balsara, CMD, Madison World, warns that media owners should handle this boom time responsibly.

Pallavi Srivastava Feb 28, 2011 7:42 AM

Innovation is most definitely the key – be it at the product level or the marketing level – in giving brands and companies the competitive edge.

Pallavi Srivastava Feb 7, 2011 7:57 AM

Brand Mahindra epitomises what its customers want – a company that empowers them to ‘Rise’ with a new positioning.

Pallavi Srivastava Jan 19, 2011 8:07 AM