Mint celebrates its fourth anniversary on February 1, 2011 and to mark this, keeping in pace with the evolving technical environment, Mint becomes the first Indian Business daily to launch an iPad application. The application which is unique in its ways is in the form of a decade ender and is named Mint on the Decade.
Domor Communication Consulting, in partnership with TNS, has mounted an extensive consumer study: Consumer Response to Investment in Cricket (CRIC). The study will contact almost 20,000 spectators over the period of January-June 2011, in 12 cities across SEC A, B and C markets in the age groups of 15-45 years. to quantify the effect that these marketing platforms and related brand activities have on the consumer.
“At the time when the Bhaskar Group decided to foray in the radio industry, everybody else followed top-down approach while we followed bottoms-up approach. The strategy was to cater to the audience where the brand already has a strong hold. Moving along the same ideology 94.3 MY FM was incepted to cater to the Tier-II cities of the nation because we knew these markets and had strong connect through Bhaskar’s presence.”