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Leveraging mobile, experts show the way

India is a mobile first market with a high penetration of the mobile medium. With the figures northward bound, how brands can tap into the immense potential of this medium effectively has become imperative. e4m speaks to a cross-section of digital media experts on how best to leverage mobile and how much potential this medium has for marketers...

Shubhangi Mehta Sep 16, 2011 11:52 AM

PerceptH ropes in Neeraja Kale as COO

Neeraja Kale, who had recently quit Law & Kenneth, has joined PerceptH as COO, industry sources close to the development have confirmed.

Shubhangi Mehta Sep 14, 2011 8:16 AM

Proximity BBDO bags digital duties of Wrigley Doublemint, Visa

Proximity, the digital arm of BBDO, has won the digital mandates for Wrigley Doublemint and Visa. Though the clients and the agency refused to comment, industry sources close to the development have confirmed the news to exchange4media. The creative agency for Doublemint is BBDO India, whereas the creative duties for Visa lie with TBWA.

Shubhangi Mehta Sep 12, 2011 8:24 AM

Reporter’s Diary: Soaring on creative vision

It’s been one year since college got over and correspondent Shubhangi Mehta started working, and now, the transition from a college girl to a working woman has started sinking in…

Shubhangi Mehta Sep 10, 2011 8:38 AM

Euro RSCG appoints Ravi Raghavendra as ECD – Gurgaon

Euro RSCG India has appointed Ravi Raghavendra as ECD, to head the creative team at its Gurgaon office. He will be reporting to Satbir Singh, Managing Partner and CCO, Euro RSCG India. Raghavendra moves from Contract Advertising.

Shubhangi Mehta Sep 8, 2011 9:33 AM

CEAT - promoting the brand through ‘grip’ factor

Running a 360 – degree campaign, CEAT is busy engaging with the consumers – from digital to on-ground activation. They plan to take forward the ‘idiot’ idea that empowers a person to come out and speak openly about the problems they come face-to-face in life, on road.

Shubhangi Mehta Sep 8, 2011 9:28 AM

Kotak Mahindra Bank seeks to teach ‘Money ka matlab’

In a category where age and trust are linearly co-related, Kotak Mahindra Bank chose to convey a statement of youthfulness for their ‘25 years’ campaign last year. This paid off for them, and hence they chose to further reinforce that position through the current campaign, which gets people from various walks of life to explain ‘Money ka matlab’...

Shubhangi Mehta Sep 7, 2011 2:42 PM

Red FM appeals for a better Kolkata via new campaign

Red FM has launched a new campaign, called ‘Didi Aami Kichu Bolte Chai’, which serves as a platform for the people of Kolkata to voice their concerns for a ‘newer, vibrant and better’ city of joy.

Shubhangi Mehta Sep 1, 2011 8:54 AM

IDBI retains O&M as creative agency; marketing spends Rs 50-plus cr

IDBI Bank has decided to retain Ogilvy & Mather for its creative duties. It may be recalled that a creative and media pitch was floated by IDBI in March 2011, following which Maxus was retained as the media AOR in July 2011, while Mudra Max was assigned the outdoor duties. According to industry sources, the overall marketing spends is pegged at Rs 50-75 crore.

Shubhangi Mehta Aug 31, 2011 9:14 AM

FOX Crime brings crime up close & personal with new campaign

FOX Crime, a crime entertainment channel bringing in global crime content, has embarked on its first ever mass media campaign in India this August. The campaign is derived from the insight that human beings tend to have the basic instinct to understand, analyse and solve the mystery behind the unknown before it is solved.

Shubhangi Mehta Aug 30, 2011 9:12 AM

Red FM to keep on ‘bajaate raho’ Red Mike across 12 markets

Last year, Red FM familiarised listeners in 11 cities to its interactive campaign Red Mike and demonstrated the strength of radio as a medium. Taking this forward, this year Red FM has introduced many more elements and platforms.

Shubhangi Mehta Aug 19, 2011 9:17 AM

OOH, social media to drive Volkswagen Jetta’s marketing

Volkswagen has unveiled the all-new Jetta for India. A 360 degree marketing approach is being adopted for Jetta, which will have strong focus on out of home and social media. A campaign created by DDB India will be breaking on August 29, 2011.

Shubhangi Mehta Aug 18, 2011 9:48 AM

Creativeland marries business with luxury for Audi A6’s marketing drive

Creativeland has helped create a whole new segment – Business Luxury Sedan – for the all-new Audi A6. The campaign, instead of adapting the global strategy, has been created specifically for the Indian market…

Shubhangi Mehta Aug 16, 2011 8:26 AM

Reporter's Diary: Broadcast sector - my new found love

The past week, in fact the past one month has been all about understanding a whole new sector that reporter Shubhangi Mehta had never worked on before – the broadcast sector.

Shubhangi Mehta Aug 13, 2011 8:46 AM

Euro RSCG assigned creative duties of Rohit Surfactants

Close on the heels of bagging the Mitsubishi and Reckitt Benckiser’s Paras Oral businesses, Euros RSCG has now added one personal care and one home care brand of Rohit Surfactants Pvt Ltd (RSPL) to its kitty. Rohit Surfactants is a Kanpur-based detergent firm that owns brands like Ghari detergent and Venus Soaps.

Shubhangi Mehta Aug 12, 2011 12:39 PM

3G – Engage through experience, not jargons, say experts

In terms of concept and creative, 3G has been highly appreciated by consumers and the industry alike. However, when it comes to the actual technology and its efficiency, neither the industry nor the consumer is very sure. e4m finds out from industry experts whether 3G is overhyped...

Shubhangi Mehta Aug 4, 2011 12:04 PM

Colors creates the buzz for ‘India’s Got Talent’ on air, on ground, online

‘India’s Got Talent – Season 3’ is set to go on air from July 29, 2011 on Colors and the channel has embarked on a 360 degree marketing strategy for the talent hunt show with an equal mix of print, electronic, radio and outdoor media.

Shubhangi Mehta Jul 28, 2011 8:59 AM

Ad Review: Network Advertising’s ‘Sifarish’ for Jetking

The new Jetking campaign focuses on the first thing that happens to you when you achieve success. Overnight, you become the one whom everyone turns to for help in getting a job. ‘Sifarish’ is the core thought of the new campaign for Jetking.

Shubhangi Mehta Jul 26, 2011 9:20 AM

RK Swamy BBDO building trust for Shriram Transport Finance Co

RK Swamy BBDO latest ad for Shriram Transport Finance Company uses an immortal classic from yesteryears Bollywood and highlights a trucker’s life to promote the company’s non-convertible debentures.

Shubhangi Mehta Jul 25, 2011 8:34 AM

Allied Media assigned media mandate for News Express channel

Close on the heels of appointing AMO as its creative partner, News Express, the soon to be launched Hindi news channel, roped in Allied Media for its media duties.

Shubhangi Mehta Jul 25, 2011 8:19 AM