Date-wise News
Mid Day goes ‘Fast Forward’ to celebrate 32nd anniversary

Mid Day is celebrating its 32nd anniversary with a special issue for its readers in Mumbai, Delhi, Pune and Bangalore. Based on the theme of ‘Fast Forward’ the special issue looks at future trends in various fields over the next 32 years...

exchange4media Staff Jun 24, 2011 4:32 PM

Cannes Lions 2011: ‘Silent Anthem’s ‘Endless Goodbye’ in Film Lions shortlist

While some Indian delegates were not expecting any recognition in Films this year, some others were shocked that only two Indian entries made it to the shortlist. JWT India opened its Cannes Lions 2011 account with Bharti Airtel’s ‘Endless Goodbye’, and Mudra’s ‘Silent Anthem’ was the other entry to be shortlisted.

exchange4media Mumbai Bureau Jun 24, 2011 4:29 PM

SapientNitro selected as AOR for First Data

SapientNitro has been signed on by Atlanta-based First Data as its agency of record (AOR). They will now be handling corporate identity and through-the-line advertising for First Data.

exchange4media Staff Jun 24, 2011 4:28 PM

Ignitee to handle online marketing for Star Health Insurance

Star Health Insurance has roped in Ignitee Digital Solutions to handle its online marketing activities.

exchange4media Staff Jun 24, 2011 4:28 PM

IBD ramps Delhi ops, appoints Akash Sharma as Creative Director

IBD India, the integrated brand development wing of Hakuhodo Percept Company, has roped in Akash Sharma as Creative Director for their Delhi office. The agency has doubled its strength after winning new businesses.

exchange4media Staff Jun 24, 2011 4:25 PM

Cannes Lions 2011: BBDO India W.A.L.S. paves the path to inaugural Creative Effectiveness Lions shortlist

Shortlists for the first ever Creative Effectiveness Lions at Cannes Lions have been announced and BBDO India is the sole Indian entry to find a place in this shortlist for its well-known W.A.L.S. campaign.

Shubhangi Mehta Jun 24, 2011 1:19 PM

IRS 2011 Q1: Growth for dailies across languages in Gujarat; TOI grows by 49 pc

Led by the growth of Divya Bhaskar and Sandesh, ‘Any Gujarati’ daily added 2.35 lakh more readers in a year, taking the average issue readership to 1.02 crore in IRS 2011 Q1.

Nitin Pandey Jun 24, 2011 11:33 AM

IRS 2011 Q1: Dailies see decline in J&K; Daily Excelsior leads

Overall in Jammu & Kashmir, ‘Any Hindi’ daily reported an average issue readership of 1.60 lakh, a decline of 5.88 per cent. The AIR of ‘Any English’ daily stands at 1.10 lakh in IRS 2011 Q1.

Nitin Pandey Jun 24, 2011 11:29 AM

IRS 2011 Q1: The rise and rise of Marathi dailies in Maharashtra

Marathi dailies continue to dominate in Maharashtra. The leader in the space is Marathi daily Lokmat with an average issue readership of 73.05 lakh in IRS 2011 Q1, however, a marginal decline of 0.76 per cent compared to the corresponding period in 2010.

Nitin Pandey Jun 24, 2011 11:23 AM

IRS 2011 Q1: Readers reject dailies across languages in Orissa

All English dailies surveyed among the top ten have reported negative growth in Orissa, garnering an AIR of 3.07 lakh in IRS 2011 Q1 for ‘Any English’ daily, a decline of 10.23 per cent compared to last year.

Nitin Pandey Jun 24, 2011 11:15 AM

Anil Ralph Thomas @ Cannes: Some masti, some sessions & split eardrums

McCann Worldgroup’s Anil Ralph Thomas has his moments of fun at TOI’s beach party. The sessions, too, leave him in a mirthful mood – be it the Saatchi New Directors showcase or the McCann seminar or the Ogilvy & Inspire session, featuring Sir Ken Robinson...

Anil Ralph Thomas Jun 24, 2011 10:23 AM

Pitch Exclusive: Is 360-degree an over stretch?

Marketers, today have a plethora of options to communicate to the consumer. Are these platforms being used judiciously or is the message getting lost amidst it?

exchange4media Staff Jun 24, 2011 9:56 AM

Cannes Lions 2011: Of diversity & inclusion - IPG pushes equality at work agenda

In a power breakfast, IPG officials discussed threadbare the issues that faced women professionals in the advertising industry, and what various companies, including clients, were doing to overcome these hurdles. Speaker Lynn de Souza, Chairman & CEO, Lintas Media Group, explained the India approach.

Noor Fathima Warsia Jun 24, 2011 9:17 AM

Cannes Lions 2011: Festival explores branded content & mobile for 2012

As Cannes Lions 2011 begins the sixth day, Festival CEO Philip Thomas, reflects back on the week, and some things that can be expected from the Festival next year.

Noor Fathima Warsia Jun 24, 2011 9:15 AM

Vdopia inks strategic marketing pact with IAS Media–Digital

Mobile and online video advertising group Vdopia has established a marketing partnership with Middle East’s IAS Media-Digital to drive market penetration.

exchange4media Staff Jun 24, 2011 8:56 AM

QR codes rejuvenating print with multimedia integration

QR (Quick Response) codes are being used to hyperlink print medium and increase interactivity. They can be scanned by a mobile phone camera and linked to WAP sites and other multimedia content.

Shubhi Tandon Jun 24, 2011 8:53 AM

PerceptH bags Gitanjali Group’s D’damas biz on project basis

Adding more businesses to its kitty from Gitanjali Group’s stable, PerceptH has been assigned the duties of D’damas on a project basis. The win was not preceded by any pitch process. PerceptH has already conceptualised a campaign for the brand featuring Sonakshi Sinha.

exchange4media Mumbai Bureau Jun 24, 2011 8:52 AM

Cannes Lions 2011: Effie & WARC: Ogilvy Mumbai is APAC’s most effective agency office

Effie Worldwide and WARC announced the first Global Effectiveness Rankings during the Cannes Lions International Festival of Creativity, which included the most effective agencies, advertisers and brands in APAC. Ogilvy Mumbai was pronounced the Most Effective Individual Agency Office, followed by Lowe Lintas Mumbai.

Noor Fathima Warsia Jun 24, 2011 8:51 AM

Naaptol ups exclusivity factor with Naaptol Club

Virtual home shopping brand Naaptol.com has launched an exclusive club, Naaptol Club, which offer discounts up to 80 per cent on luxury brands.

exchange4media Staff Jun 24, 2011 8:41 AM

<b>Prashant Panday</b>, Executive Director & CEO, Radio Mirchi

<p align="justify">Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium. It’s fast paced, high-on-adrenaline and best of all, we get to work with some of the most creative music personalities.</p>

exchange4media Staff Jun 24, 2011 12:00 AM