While some Indian delegates were not expecting any recognition in Films this year, some others were shocked that only two Indian entries made it to the shortlist. JWT India opened its Cannes Lions 2011 account with Bharti Airtel’s ‘Endless Goodbye’, and Mudra’s ‘Silent Anthem’ was the other entry to be shortlisted.
McCann Worldgroup’s Anil Ralph Thomas has his moments of fun at TOI’s beach party. The sessions, too, leave him in a mirthful mood – be it the Saatchi New Directors showcase or the McCann seminar or the Ogilvy & Inspire session, featuring Sir Ken Robinson...
In a power breakfast, IPG officials discussed threadbare the issues that faced women professionals in the advertising industry, and what various companies, including clients, were doing to overcome these hurdles. Speaker Lynn de Souza, Chairman & CEO, Lintas Media Group, explained the India approach.
Adding more businesses to its kitty from Gitanjali Group’s stable, PerceptH has been assigned the duties of D’damas on a project basis. The win was not preceded by any pitch process. PerceptH has already conceptualised a campaign for the brand featuring Sonakshi Sinha.
Effie Worldwide and WARC announced the first Global Effectiveness Rankings during the Cannes Lions International Festival of Creativity, which included the most effective agencies, advertisers and brands in APAC. Ogilvy Mumbai was pronounced the Most Effective Individual Agency Office, followed by Lowe Lintas Mumbai.
<p align="justify">Radio will be about 8-9 per cent of the total ad industry. It will grow rapidly, especially after Phase III is rolled out… Radio has been and continues to be a very sexy medium. It’s fast paced, high-on-adrenaline and best of all, we get to work with some of the most creative music personalities.</p>