exchange4media Mumbai Bureau

Twitter’s first Oscars Ad #HereWeAre takes on women empowerment

Celebrities like Beth Behrs, Laura Dern, and others also tweeted about #HereWeAre

Reliance Big TV brings free of cost entertainment to Indian households as a Digital India Initiative

It supports the digital India Initiative by bringing urban and rural India on the same platform for entertainment and education with a unified consume...

In remembrance of ad legend Ranjan Kapur: Industry pays tribute

Twitter was agog with industry colleagues and well-wishers expressing their deepest condolences and remembering Kapur as a great adman and an even mor...

Ranjan was willing to risk it out with us: Nirmal Kumar Sharma

Nirmal Kumar Sharma pays a tribute to Kapur who was his company's angel investor.

Emotional Nutrition- Horlick's recipe to defeat ‘exam’ stress

‘Fearless Kota’- Horlick’s latest campaign to fight the exam stress

Ranjan lived with magnificence and without fuss: Vikram Sakhuja

Vikram Sakhuja, Group CEO Madison Media & OOH remembers Ranjan Kapur as a family man, someone who thought ahead of his times and the best Business Lea...

Republic Day campaigns that are riding the patriotic wave

Heartfelt Republic Day campaigns by brands like LG, Bisleri and others beautifully capture the essence of patriotism, pride and historic significance

Win big at the 1st Indian Sports Marketing Summit and Awards 2018; entry is free

The annual event starting in February 23 celebrates brands, agencies, marketers and organisations increasing role in India’s sporting landscape. Entry...

A look at the major enhancements to the IRS 2017 Methodology

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.

Vyoma Media expands leadership with Rohan Srinivasan as Chief Marketing & Communications Officer

Srinivasan will be responsible for heading Marketing, Branding, Internal and External Communications and go to market strategies for all Vyoma Media's...

Mullen Lintas’ campaign for QuikrEasy conveys the ease of doing things, without procrastinating

Mullen Lintas Bangalore has conceptualized a three-film campaign for QuikrEasy (earlier known as QuikrServices), the services vertical of Quikr.

Canon India announces Gary Lee’s appointment as the CFO and VP

Lee takes over the roles and responsibilities from Anuj Aggarwal who has moved to Canon Marketing Philippines as the Vice President.

Anuradha Prasad re-elected as President, AROI

This will be Prasad's fourth consecutive term in office as President of the industry body for Indian radio broadcasters

75% consumers using mobile for exploration: Facebook

The purchase cycle has completely turned on its head and there is no longer just a single moment which influences the consumer's buying decision, says...

Spotlight: We are in the third wave of digital disruption: Norm Johnston

Norm Johnston, Global CEO of Mindshare FAST and Global Chief Digital Officer at Mindshare, speaks about the future of digital and how IoT will cause a...

Is India moving away from being a cricket crazy nation?

Though cricket still commands big bucks and media attention, it’s overall dominance of sports marketing budgets is now under siege from newer sports a...

Maddies'17: GSK, Mindshare speak after winning big

GSK Healthcare won Mobile Advertiser of the Year while Mindshare won Mobile Agency of the Year.

Mindshare swept Maddies in 2016, who will it be this year?

A total of 37 metals were given away along with 3 Hall of Fame Awards at last year’s edition of exchange4media’s mobile marketing awards. With tougher...

Mobile Ad Spend report to be unveiled at Maddies'17

exchange4media's annual report which looks at the growth and trends in the mobile advertising industry will be revealed on October 11, 2017 on the sid...

50-year-old brand Pensol launches its first-ever digital campaign #ChaloDuniyaChalaye

Created by SoCheersInfotech, the ad aims to create awareness about Pensol’s lubricant products

The Press Club announces jury members for journalism awards

The Press Club announces the jury members for the cricket writing and crime writing categories of the National Journalism Awards; entry date extended...

Idea launches smartphones to boost 3G services

Idea has launched a range of affordable smartphones to promote 3G services in India. Priced between Rs 2,609 and Rs 4,751, the phones are expected to...

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