Date-wise News
Creative work is the whole agency: Dhunji Wadia?blur=25

“If you just focus on the creative work, all the good things will happen – the brands will get healthy, the agency will grow, you will get new business, you’ll make more money, you will be able to pay bonuses. Creative work is the whole agency,” says Dhunji Wadia, President, Everest Brand Solutions.

exchange4media Staff Feb 5, 2011 7:37 AM

4-wheeler vehicle print ads jump 104 pc during 2010: AdEx Analysis?blur=25

Print ad volumes of four-wheeler passenger vehicle retail advertising increased by 104 per cent during 2010. Maruti Udyog Ltd topped the list of advertisers in this segment.

exchange4media Staff Feb 5, 2011 7:32 AM

Carlsberg – raising the pint to premiums?blur=25

“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. In the next five years, we should be amongst the top players for sure and enjoy a healthy market share,” says Devapriya Khanna, Director, Marketing, Carlsberg India.

exchange4media Staff Feb 5, 2011 7:31 AM

PR Solutions bags PR mandate for Aadarsh?blur=25

Aadarsh Pvt Ltd, which is into publishing, has assigned its PR mandate to PR Solutions following a keenly contested pitch.

exchange4media Mumbai Bureau Feb 5, 2011 7:31 AM

Reporter's Diary: Lessons and is this important??blur=25

Editing is the story behind the desk. But a big part of what goes on in the mind when corrections and additions happens lie in the lessons learned and the conversations had with people at events…

Jhinuk Sen Feb 5, 2011 7:14 AM

Going Digital: Beyond the buzzwords?blur=25

Companies that go beyond buzzwords and really understand how to use digital stand to make huge gains...

Gopal Sathe Feb 5, 2011 7:10 AM

On creative and marketing miracles?blur=25

While miracles in marketing may seem a bit far-fetched, there is a science behind it, as was shared by Andrew Robertson, President & CEO, BBDO Worldwide Inc and Dr Prasad A Naik, Professor of Marketing and former Chancellor, University of California Davis at the World Marketing Congress.

Akash Raha Feb 5, 2011 7:08 AM