“If you just focus on the creative work, all the good things will happen – the brands will get healthy, the agency will grow, you will get new business, you’ll make more money, you will be able to pay bonuses. Creative work is the whole agency,” says Dhunji Wadia, President, Everest Brand Solutions.
“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. In the next five years, we should be amongst the top players for sure and enjoy a healthy market share,” says Devapriya Khanna, Director, Marketing, Carlsberg India.
While miracles in marketing may seem a bit far-fetched, there is a science behind it, as was shared by Andrew Robertson, President & CEO, BBDO Worldwide Inc and Dr Prasad A Naik, Professor of Marketing and former Chancellor, University of California Davis at the World Marketing Congress.