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House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...

Jhinuk Sen 28-May-2011

Lintas Media Group’s Kolkata office has bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board, giving the agency a combined win of Rs 50 crore.

Jhinuk Sen 07-May-2011

Unlike correspondents who get to be in the thick of action, the editors’ life is rather protected and distanced from the real events. Do they learn more? Jhinuk Sen wonders how…

Jhinuk Sen 23-April-2011

Panasonic has taken a leap into the beauty and glam segment with a range of new products as the company looks to tap the TG that aspires for a better lifestyle – youth in the 20-30 age group.

Jhinuk Sen 12-April-2011

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen 28-February-2011

After Budapest and Singapore last year, Taproot India’s Agnello Dias is Sydney bound this year.

Jhinuk Sen 21-February-2011

Bruce L Paisner, President & CEO, Industrial Academy of Arts and Sciences, talks to exchange4media about the Emmys and the scope in Indian television.

Jhinuk Sen 16-February-2011

Edelman Trust Barometer 2011 shows trust in media sliding, while trust in government is at an all time low. Businesses have fared better.

Jhinuk Sen 11-February-2011

Editing is the story behind the desk. But a big part of what goes on in the mind when corrections and additions happens lie in the lessons learned and the conversations had with people at events…

Jhinuk Sen 05-February-2011

UK-based media entrepreneur Terry Mardi, Kotak Mahindra Group’s Karthi Marshan and Weiden+Kennedy’s V Sunil decipher what being ‘cool’ is all about.

Jhinuk Sen 31-January-2011

Mikko Ampuja, pioneer of youth research in Finland, speaks about how insurance could be boring but a relevant category for the youth.

Jhinuk Sen 31-January-2011

Infrastructure company DSC Ltd has chosen Lowe Delhi and Lintas India’s Karishma Initiative for its creative and media duties, respectively.

Jhinuk Sen 10-January-2011

This has been a year of ‘shocks’. Anything that startles you, shocks you out of your wits, has been in the news for days at end. Is this what will make or break 2011? Things out of the ordinary, amplified, viewed through a kaleidoscope and presented perfectly gift wrapped on your table, wonders Jhinuk Sen.

Jhinuk Sen 01-January-2011

In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been the final addition to the Lodestar arsenal, after Tata DoCoMo and Tata Indicom. The account size is pegged at upwards of Rs 60 crore. No pitch preceded this development.

Jhinuk Sen 16-December-2010

Havas Media is in the process of expanding its India offerings. The company is launching specialised media agency, Arena, in the country. It would also be launching mobile marketing agency, Mobext, that falls under Havas Digital. In a conversation with exchange4media, Alfonso Rodés Vilà, Global CEO, Havas Media, informed that the launches were earmarked for 2011.

Jhinuk Sen 01-December-2010

Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive conversation with exhage4media, Ashish Bhasin said, “Brandscope’s focus will be more on keeping the brand at the centre of an OOH solution.”

Jhinuk Sen 30-November-2010

Pantaloons, one of India’s leading fashion retailers from the Future Group stable, has acquired a new milestone with style and flair. Expanding its retail presence, Pantaloons launched its 50th store in the country in Delhi. The Group also plans to spread to smaller cities and was open to standalone stores as well as stores in malls.

Jhinuk Sen 29-November-2010

It is strange for me to write the Reporter’s Diary for I am not a reporter. My daily duties do not involve meeting people or interviews or running helter-skelter for comments or even putting them all down in a story. I handle the other side of the desk – of corrections and all things that happen when the rest of the correspondents are in their beds.

Jhinuk Sen 09-October-2010

The first ever FCCI Brand Summit, held in Delhi on August 5, 2010, witnessed the participation of media stalwarts, who debated over the ‘Challenges before an Integrated India: Bridging the Rural-Urban Divide’. Among the topics discussed were ‘Would the aspirations of a disparate India ever be met through brands?’ and ‘How will brands ever address the widening economic disparities of these two Indias?’

Jhinuk Sen 06-August-2010

The exchange4media Conclave 2010 in Mumbai concluded with a ‘Power Panel’ comprising Apurva Purohit, Ashok Venkatramani, Srinivasan Swamy, Suman Srivastava, Tarun Rai, & Vikram Sakhuja, who shared their learnings from the slowdown.

Jhinuk Sen 14-June-2010