Jhinuk Sen

Reporter's Diary: Facebook! Find me a home!!!

House hunting and copy editing. A delightful headache. Jhinuk Sen shares her woes...

Lintas Media Group Kolkata on a winning spree

Lintas Media Group’s Kolkata office has bagged the media duties of Bengal Shriram Hi-Tech City, Srei Infrastructure and National Jute Board, giv...

Reporter’s Diary: Learning off the field

Unlike correspondents who get to be in the thick of action, the editors’ life is rather protected and distanced from the real events. Do they le...

Panasonic goes all glam

Panasonic has taken a leap into the beauty and glam segment with a range of new products as the company looks to tap the TG that aspires for a better...

OOH looking for 'snackable' content; impact... not innovate

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Taproot India's Agnello Dias is Sydney bound for AWARD

After Budapest and Singapore last year, Taproot India’s Agnello Dias is Sydney bound this year.

A glass half full: Bruce Paisner on Emmys & Indian television

Bruce L Paisner, President & CEO, Industrial Academy of Arts and Sciences, talks to exchange4media about the Emmys and the scope in Indian televis...

Edelman Trust Barometer – Filling the trust vacuum

Edelman Trust Barometer 2011 shows trust in media sliding, while trust in government is at an all time low. Businesses have fared better.

Reporter's Diary: Lessons and is this important?

Editing is the story behind the desk. But a big part of what goes on in the mind when corrections and additions happens lie in the lessons learned and...

The 'Cool Quotient': You either have it or you don’t

UK-based media entrepreneur Terry Mardi, Kotak Mahindra Group’s Karthi Marshan and Weiden+Kennedy’s V Sunil decipher what being ‘coo...

Youth marketing needn’t always go as planned; make it relevant

Mikko Ampuja, pioneer of youth research in Finland, speaks about how insurance could be boring but a relevant category for the youth.

DSC Ltd assigns creative duties to Lowe Delhi, Karishma Initiative bags media mandate

Infrastructure company DSC Ltd has chosen Lowe Delhi and Lintas India’s Karishma Initiative for its creative and media duties, respectively.

Reporter’s Diary: 2011 Shock Therapy: <i>Zor ka Jhatka hai Zorro se laga!</i>

This has been a year of ‘shocks’. Anything that startles you, shocks you out of your wits, has been in the news for days at end. Is this w...

Tata consolidates media biz of telecom brands; Virgin Mobile moves to Lodestar UM

In a final turn of events, Tata has consolidated all of its telecom brands with Lodestar UM across the GSM and CDMA platforms. Virgin Mobile has been...

Fortifying India ops, Havas Media to launch media agency Arena & mobile specialist Mobext

Havas Media is in the process of expanding its India offerings. The company is launching specialised media agency, Arena, in the country. It would als...

Aegis Media fortifies OOH business; launches second agency, Brandscope

Aegis Media Group on November 29, 2010, announced the launch of its second OOH agency, Brandscope, in India after Posterscope. In an exclusive convers...

Pantaloons on a ‘Next Gen’ journey; acquires a new milestone with style and flair

Pantaloons, one of India’s leading fashion retailers from the Future Group stable, has acquired a new milestone with style and flair. Expanding...

Reporter’s Diary: Of Corrections, the Other side of the Desk and After Dark...

It is strange for me to write the Reporter’s Diary for I am not a reporter. My daily duties do not involve meeting people or interviews or runni...

Of ‘Munnabhaisation’ of brands and keeping Bharat healthy for a vibrant India

The first ever FCCI Brand Summit, held in Delhi on August 5, 2010, witnessed the participation of media stalwarts, who debated over the ‘Challenges be...

Recession lessons well learnt, but worst may not be over, caution Apurva Purohit, Ashok Venkatramani, Suman Srivastava, Tarun Rai, Vikram Sakhuja, Srinivasan Swamy

The exchange4media Conclave 2010 in Mumbai concluded with a ‘Power Panel’ comprising Apurva Purohit, Ashok Venkatramani, Srinivasan Swamy, Suman Sriva...

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