Date-wise News

Godfrey Philips India has appointed Ignitee Digital Solutions as their official digital media agency.

exchange4media Staff 21-February-2011

The ABP Group has executed its first advertising roadblock with its publication The Telegraph for J&J’s Acuvue contact lenses.

Akash Raha 21-February-2011

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff 21-February-2011

WPP Digital has formed Possible Worldwide, a global interactive marketing agency, by combining its four agencies Schematic, Bridge Worldwide, Blue and Quasar.

exchange4media Staff 21-February-2011

Growing mobile penetration is putting the Internet in the hands of the masses. Growth in vernacular content could well spark a second mobile revolution in India, says BG Mahesh, CEO, OneIndia.

BG Mahesh 21-February-2011

With Draftfcb and Leo Burnett announcing their focus on developing digital, shopper marketing/retail and other disciplines in India and WPP announcing the clubbing of its interactive units to form Possible, the spotlight on digital and other specialised offerings is back.

Noor Fathima Warsia 21-February-2011

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built up a relationship with the audience.

Gopal Sathe 21-February-2011

With the ICC World Cup underway, Times Group has come up with a range of activities to connect with the youth TG.

Nitin Pandey 21-February-2011

Digital analyst NM Incite tracks Twitter trends and finds that Team India is the most talked about cricketing team, and Tendulkar the most trended player.

exchange4media Staff 21-February-2011

Bloomberg UTV and CNBC-TV18 have spruced up their Union Budget 2011 coverage with a mix of analysis and opinion based programmes.

Nitin Pandey 21-February-2011

Bharat Petroleum Corporation Ltd has invited eligible activation agencies for to carry out BTL campaign for MAK Lubricants across India.

Preeti Hoon 21-February-2011

After Budapest and Singapore last year, Taproot India’s Agnello Dias is Sydney bound this year.

Jhinuk Sen 21-February-2011

A mobile phone today has multiple forms of use, and with the growing introduction of mobile apps, an explosive growth in seen coming days.

Anisha Singhi 21-February-2011

Marketing, Media & Advertising industry honchos will discuss the findings of Pitch Madison Media Advertising Outlook to set a new tone for growth of the Indian media industry.

exchange4media Staff 21-February-2011

“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. We have to have that kind of passion for our brands because every bottle that we sell leads to increase in our market share, profitability and mind share. In next five years, we should be amongst the top players for sure and enjoying a healthy market share.”

exchange4media Staff 21-February-2011