Date-wise News
Godfrey Phillips India appoints Ignitee Digital for their bravery initiative

Godfrey Philips India has appointed Ignitee Digital Solutions as their official digital media agency.

exchange4media Staff Feb 21, 2011 2:35 PM

The Telegraph does its first roadblock

The ABP Group has executed its first advertising roadblock with its publication The Telegraph for J&J’s Acuvue contact lenses.

Akash Raha Feb 21, 2011 11:09 AM

Know your network – Hula

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff Feb 21, 2011 8:31 AM

iZone International: WPP Digital to create Possible Worldwide

WPP Digital has formed Possible Worldwide, a global interactive marketing agency, by combining its four agencies Schematic, Bridge Worldwide, Blue and Quasar.

exchange4media Staff Feb 21, 2011 8:27 AM

Guest Article: The neglected side of growth: Beyond English

Growing mobile penetration is putting the Internet in the hands of the masses. Growth in vernacular content could well spark a second mobile revolution in India, says BG Mahesh, CEO, OneIndia.

BG Mahesh Feb 21, 2011 8:16 AM

Global media cos. eye digital and more, again...

With Draftfcb and Leo Burnett announcing their focus on developing digital, shopper marketing/retail and other disciplines in India and WPP announcing the clubbing of its interactive units to form Possible, the spotlight on digital and other specialised offerings is back.

Noor Fathima Warsia Feb 21, 2011 8:11 AM

Social marketing driving growth in viewership: STAR India

By creating a strong two-way interaction, STAR India’s English channels Star World and Star Movies not only gained new viewers, but also built up a relationship with the audience.

Gopal Sathe Feb 21, 2011 7:24 AM

Times Group ups the World Cup ante for readers

With the ICC World Cup underway, Times Group has come up with a range of activities to connect with the youth TG.

Nitin Pandey Feb 21, 2011 7:22 AM

India tops Twitter cricket conversations: NM Incite

Digital analyst NM Incite tracks Twitter trends and finds that Team India is the most talked about cricketing team, and Tendulkar the most trended player.

exchange4media Staff Feb 21, 2011 7:21 AM

Bloomberg UTV, CNBC-TV18 gear up for Budget day

Bloomberg UTV and CNBC-TV18 have spruced up their Union Budget 2011 coverage with a mix of analysis and opinion based programmes.

Nitin Pandey Feb 21, 2011 7:19 AM

BPCL BTL pitch call for MAK Lubricants

Bharat Petroleum Corporation Ltd has invited eligible activation agencies for to carry out BTL campaign for MAK Lubricants across India.

Preeti Hoon Feb 21, 2011 7:17 AM

Taproot India's Agnello Dias is Sydney bound for AWARD

After Budapest and Singapore last year, Taproot India’s Agnello Dias is Sydney bound this year.

Jhinuk Sen Feb 21, 2011 7:15 AM

Applications – the next big opportunity in mobile space

A mobile phone today has multiple forms of use, and with the growing introduction of mobile apps, an explosive growth in seen coming days.

Anisha Singhi Feb 21, 2011 7:06 AM

Media honchos at the Pitch Madison Media Advertising Outlook

Marketing, Media & Advertising industry honchos will discuss the findings of Pitch Madison Media Advertising Outlook to set a new tone for growth of the Indian media industry.

exchange4media Staff Feb 21, 2011 7:03 AM

<b>Devapriya Khanna</b>  , Director, Marketing, Carlsberg India

“‘Every bottle counts’ is what Carlsberg believes in and that is what I personally tell my team. We have to have that kind of passion for our brands because every bottle that we sell leads to increase in our market share, profitability and mind share. In next five years, we should be amongst the top players for sure and enjoying a healthy market share.”

exchange4media Staff Feb 21, 2011 12:00 AM