Turning negative into positive: a must for social media?blur=25

The internet makes it impossible to hide negative responses to your brand. For brands, social media is an opportunity to convert negative into positive, but a carefully thought out approach is called for.

Gopal Sathe Jun 14, 2011 8:39 AM

Is social media running on hype??blur=25

Social media companies are getting astronomical valuations – but are we headed towards a bubble and a bust like the 90s?

Gopal Sathe Jun 9, 2011 9:41 AM

Online cricket games score well for brands during IPL?blur=25

For brands, marketing efforts around online cricket games have paid off well during the IPL, even while the tournament had a lukewarm response on television this year.

Gopal Sathe Jun 8, 2011 12:25 PM

Mobango crosses 1 million daily app downloads – are apps inevitable??blur=25

Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking place in India. But does this mean that building an app is a necessity for brands to reach out to consumers effectively?

Gopal Sathe Jun 6, 2011 8:42 AM

Communicate 2 handling social media presence of Casino Royale Goa?blur=25

Search marketing firm Communicate 2 forays into social media marketing, launches Facebook campaign for Casino Royale Goa. 

Gopal Sathe Jun 3, 2011 2:49 PM

SMS Gupshup crosses 45 million users?blur=25

SMS Gupshup reportedly crossing 45 million users shows that SMS is still a viable tool for brands looking to reach a large audience.

Gopal Sathe Jun 1, 2011 8:06 AM

Can ApnaCircle be the next LinkedIn??blur=25

ApnaCircle founder Yogesh Bansal talks about how the company has invested heavily in marketing to help it take on market leader LinkedIn.

Gopal Sathe May 31, 2011 9:13 AM

Discovery is the greatest challenge on mobile: Sameer Pitalwalla?blur=25

UTV Interactive’s Sameer Pitalwalla talks to exchange4media about the way UTV Interactive is engaging with digital media...

Gopal Sathe May 31, 2011 9:02 AM

Tata Elxsi to bring animation to mainstream marketing?blur=25

Tata Elxsi has created an ‘ePuppet’ technology that allows them to carry out real time 3D animation, thus enabling companies to have animated brand mascots talking to a live audience.

Gopal Sathe May 31, 2011 8:58 AM

TV, OOH prevail over digital for brand Blackberrys?blur=25

Apparel maker Blackberrys says that while digital is a good tool for building a long term relationship with clients, it still lacks the power that television and OOH provide for building a larger than life brand.

Gopal Sathe May 30, 2011 8:14 AM

A browser in every gadget?blur=25

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Gopal Sathe May 26, 2011 4:36 PM

Make the most impact from online video: Kiran Mani, Google?blur=25

Kiran Mani, Head of Sales, Google India is deeply involved with YouTube, and shares his views with exchange4media…

Gopal Sathe May 26, 2011 8:26 AM

Regional players headed to iPad?blur=25

Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh revenue stream for the organisations as they attract separate advertising. But is there actual demand for such products?

Gopal Sathe May 25, 2011 12:16 PM

Social media is unavoidable today: James Ward, Incanus?blur=25

Does social media have a role to play in Public Affairs? Yes, says James Ward of Incanus. In conversation with e4m, Ward talked about the ways in which Incanus has been able to use networks like LinkedIn, Twitter and Facebook.

Gopal Sathe May 24, 2011 8:22 AM

Digital is the best engagement medium: Harish Bahl?blur=25

Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Here, he shares his mantra of leveraging the digital media effectively...

Gopal Sathe May 24, 2011 8:17 AM

TV for announcements, digital for details: Naresh Gupta, Cheil Worldwide?blur=25

For Cheil Worldwide’s Naresh Gupta, today, the challenge was figuring the right kind of engagement that was possible with social media. He shares with e4m how Samsung has been using social media to its advantage...

Gopal Sathe May 24, 2011 8:10 AM

For, customer service is the best marketing?blur=25

While the online retailer is investing in SEM and banner ads, Manmohan Agarwal, Co-Founder of, insists that the best results come from word of mouth of happy buyers.

Gopal Sathe May 23, 2011 8:20 AM

MTS ups digital spends to 15 pc; rolls out new campaign?blur=25

MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has also launched new campaign on TV, print, radio, OOH and digital.

Gopal Sathe May 20, 2011 12:44 PM

Mobility, not mobile, is the way ahead: Rishad Tobaccowala?blur=25

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.

Gopal Sathe May 19, 2011 8:53 AM

Effectiveness & Engagement will lead to Investment: Coca-Cola on Digital?blur=25

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.

Gopal Sathe May 17, 2011 9:39 AM