Authors

The internet makes it impossible to hide negative responses to your brand. For brands, social media is an opportunity to convert negative into positive, but a carefully thought out approach is called for.

Gopal Sathe 14-June-2011

Social media companies are getting astronomical valuations – but are we headed towards a bubble and a bust like the 90s?

Gopal Sathe 09-June-2011

For brands, marketing efforts around online cricket games have paid off well during the IPL, even while the tournament had a lukewarm response on television this year.

Gopal Sathe 08-June-2011

Free app platform Mobango has crossed one million daily downloads, across Android, Java and Symbian phones, with 25 per cent of those downloads taking place in India. But does this mean that building an app is a necessity for brands to reach out to consumers effectively?

Gopal Sathe 06-June-2011

Search marketing firm Communicate 2 forays into social media marketing, launches Facebook campaign for Casino Royale Goa. 

Gopal Sathe 03-June-2011

SMS Gupshup reportedly crossing 45 million users shows that SMS is still a viable tool for brands looking to reach a large audience.

Gopal Sathe 01-June-2011

ApnaCircle founder Yogesh Bansal talks about how the company has invested heavily in marketing to help it take on market leader LinkedIn.

Gopal Sathe 31-May-2011

UTV Interactive’s Sameer Pitalwalla talks to exchange4media about the way UTV Interactive is engaging with digital media...

Gopal Sathe 31-May-2011

Tata Elxsi has created an ‘ePuppet’ technology that allows them to carry out real time 3D animation, thus enabling companies to have animated brand mascots talking to a live audience.

Gopal Sathe 31-May-2011

Apparel maker Blackberrys says that while digital is a good tool for building a long term relationship with clients, it still lacks the power that television and OOH provide for building a larger than life brand.

Gopal Sathe 30-May-2011

Browser maker Opera has a vision of the future when every device in the household is a ‘smart device’.

Gopal Sathe 26-May-2011

Kiran Mani, Head of Sales, Google India is deeply involved with YouTube, and shares his views with exchange4media…

Gopal Sathe 26-May-2011

Leading Tamil and Malayalam regional players Maalaimalar and Malayala Manorama already run regional language news apps on the iPad, which are a fresh revenue stream for the organisations as they attract separate advertising. But is there actual demand for such products?

Gopal Sathe 25-May-2011

Does social media have a role to play in Public Affairs? Yes, says James Ward of Incanus. In conversation with e4m, Ward talked about the ways in which Incanus has been able to use networks like LinkedIn, Twitter and Facebook.

Gopal Sathe 24-May-2011

Digital is a very powerful medium which can change the way businesses are run, if it is tapped properly, says Harish Bahl, founder of Smile Group. Here, he shares his mantra of leveraging the digital media effectively...

Gopal Sathe 24-May-2011

For Cheil Worldwide’s Naresh Gupta, today, the challenge was figuring the right kind of engagement that was possible with social media. He shares with e4m how Samsung has been using social media to its advantage...

Gopal Sathe 24-May-2011

While the online retailer is investing in SEM and banner ads, Manmohan Agarwal, Co-Founder of Yebhi.com, insists that the best results come from word of mouth of happy buyers.

Gopal Sathe 23-May-2011

MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has also launched new campaign on TV, print, radio, OOH and digital.

Gopal Sathe 20-May-2011

Rishad Tobaccowalla, Chief Strategy and Innovation Officer, VivaKi, had a long conversation with exchange4media where he shared his views about the future of the medium, and what the big obstacles are that we need to get past now.

Gopal Sathe 19-May-2011

 Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.

Gopal Sathe 17-May-2011