Date-wise News
Mahuaa News set to enter UP; Rajasthan, MP on the cards

Mahuaa News is planning to foray into Uttar Pradesh in mid-June. The group is also planning to come up with a national Hindi news channel in 2012. The group has already acquired licenses for all its planned TV channels.

Nitin Pandey Apr 13, 2011 6:02 PM

Law & Kenneth bags creative duties of Tata AIG General Insurance

Law & Kenneth has recently been appointed as creative partner for Tata AIG General Insurance. The agency has already conceptualised a TVC for the insurance company, titled ‘Travel Insurance le liya toh?’

Shubhangi Mehta Apr 13, 2011 4:36 PM

IPL4: Ratings of three matches in; game begins well for MAX

TAM Sports data for Indian Premier League (IPL), season 4, shows that the inaugural match between Chennai Super Kings and Kolkata Knight Riders has rated 7.14 in the all India market for CS4+. While this number is higher than the previous inaugural matches, the second and third match numbers for IPL4 are more modest at 2.39 (DC vs. RR) and 4.95 (KTK vs. RCB).

Nitin Pandey Apr 13, 2011 2:25 PM

Fever 104 cheers for Mumbai Indians

Fever 104 FM has tied up with Mumbai Indians to support them during the IPL Season 4.

exchange4media Staff Apr 13, 2011 12:35 PM

Face2Face: GoaFest gets a new touch from SeventyEMG this year

Moving away from the earlier ‘festival on the beach’, the recently concluded GoaFest 2011 was presented with a new look and feel. Martin Dacosta, CEO, SeventyEMG, the agency behind this new look, explains the work that went into it.

Deepika Bhardwaj Apr 13, 2011 9:05 AM

Face2Face: Bates141 brings Super ZooZoo up close & personal

Bates141 has created a ZooZoo World in the prominent malls of Delhi and Mumbai over the weekends to promote Vodafone’s newly launched 3G services, reaching out to over 15,000 people over a period of one month.

Deepika Bhardwaj Apr 13, 2011 9:03 AM

Rural Internet users to rise by 98 pc by Dec: IAMAI-IMRB study

Number of Internet users in rural India is likely to double by December 2011, suggests a new report by IAMAI and IMRB. Awareness is the biggest factor in this enabling growth.

exchange4media Staff Apr 13, 2011 9:00 AM

Scarecrow appoints Anindya Banerjee as ECD

Scarecrow Communications has roped in Anindya Banerjee to head its creative function in Delhi. The agency is also set to announce a big signing in Delhi in the next few days.

exchange4media Staff Apr 13, 2011 8:58 AM

TMS bags exclusive rights to sell IPL airtime in UK for Asian advertisers

ITV, which has secured the UK broadcast rights for IPL, has partnered with TMS (Targeted Marketing Solutions), under which TMS will sell airtime for Asian advertisers.

exchange4media Staff Apr 13, 2011 8:57 AM

BSNL opens ad pitch for Rajasthan circle

Bharat Sanchar Nigam Ltd (BSNL), Rajasthan telecom circle, Jaipur has invited advertising agencies for a two-year empanelment.

Preeti Hoon Apr 13, 2011 8:56 AM

Guest Article:  TV’s new wave – Interactive Advertising

New technology has the potential to change all advertising, and improve its effectiveness, particularly in an age of digital television, which makes even passive media interactive, says Kallol Borah, Founder and Director, Lukup Media.

Kallol Borah Apr 13, 2011 8:53 AM

Creatigies powers Pune Warriors India ride on TVS

New IPL entrant Pune Warriors received a shot in the arm with TVS Motor Company leading as team sponsors. The deal was stitched together by Creatigies Communications.

exchange4media Staff Apr 13, 2011 8:48 AM

Ketchum acquires majority stake in Sampark PR

After acquisitions in Greater China and Russia, Ketchum, one of the world’s largest global public relations consultancies, has now acquired a majority stake in Sampark PR.

Shubhangi Mehta Apr 13, 2011 8:47 AM

Top three tips for SEO every brand must follow

The better the results from organic search, the less you need to spend online in other mediums. So, what are the most important things to keep in mind?

Gopal Sathe Apr 13, 2011 8:46 AM