Fever 104 cheers for Mumbai Indians

Fever 104 FM has tied up with Mumbai Indians to support them during the IPL Season 4.

e4m by exchange4media Staff
Updated: Apr 13, 2011 12:35 PM
Fever 104 cheers for Mumbai Indians

Fever 104 FM is supporting Mumbai Indians as their official radio partner in the fourth season of the Indian Premiere League (IPL). For this, Fever 104 FM has mounted support for the city and has brought together all its aspects to showcase and cheer for the home team with ‘Mumbai Hoga Ek!’, an on-air campaign.

The campaign addresses the adversity of Mumbai and reaches out to each Mumbaikar, asking them to come together to cheer for their home team. Through this campaign, Mumbaikars will be pledging their support for their home team this IPL season. Listeners will be part of the team by expressing their opinions on the team, its performance and encourage their favourite player.

Commenting on this association, S Keerthivasan, Business Head, Fever 104 FM, said, “Cricket is truly a religion in India and it is a privilege to partner the Mumbai Indians. In supporting and keeping the sentiments of our listeners in mind, we have created an on-air festival of cricket with some innovative programming to help bring the heroes closer to their fans in Mumbai in true Mumbai ishtyle. We have always presented the game in a very distinct and unique manner, packed with entertainment for all our listeners, and we promise the same to our listeners in Mumbai this year too.”

Nikhil Dave, Head - Vibrant Media Communications, which handles Reliance Industries/ Mumbai Indians, said, “We were associated with Fever 104 FM in previous season too, and based on the brief given to Fever for this season, they came back with the best programming integration ideas. This year, too, the ‘Mumbai Hoga Ek’ campaign will surely be a blockbuster. The home team is very dear to Mumbaikars with Master Blaster Sachin as the captain and bowlers like Bhajji and Malinga enhancing the bowling attack. Hope this season brings the best to the team. I’m sure Fever listeners are in for a fun ride throughout IPL 4.”

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