C-Voter Broadcast News or CVB NEWS the fastest growing Indian-origin television news agency in the subcontinent, is all set to launch its services in Bengali branded as CVB-Bangla from March 14, 2011. This will benefit TV news channels big way in West Bengal & Bangladesh. With this, CVB News would become the first Broadcast news agency to launch its services in regional languages. The services in Bengali will be followed by other major regional languages in a phased manner.
I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. Ratings are increasingly becoming less critical for success of news channels, which is already working out for our organisation. And trust me, I have confidence in our nation’s intellect. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this.