Date-wise News

Manajit Ghoshal, MD & CEO of Mid-Day Infomedia, shares the success mantra for leveraging the digital presence of a newspaper…

Nitin Pandey 11-March-2011

comScore reports a 19 per cent shift away from email on the web, but email marketing firms say that this represents a shift to mobile… e4m finds out.

Gopal Sathe 11-March-2011

Reliance Broadcast Network Ltd (RBNL) plans to form an equal joint venture with Luxembourg-based RTL Group SA mainly for owning and operating television channels in India.

exchange4media Staff 11-March-2011

Visa and Snapdeal have announced a special deal where all Visa card users will get special offers.

exchange4media Staff 11-March-2011

Webchutney has announced a tie-up with mobile VAS provider One97 to create gaming titles for the iPad and iPhone.

exchange4media Staff 11-March-2011

For the third year running, Tribal DDB has enabled the Mobile Roadie Hunt with Idea Cellular, an interactive mobile platform that aims to bring the spirit of the TV show with the interactivity of the web.

exchange4media Staff 11-March-2011

A study by the Nielsen Company shows that pre-roll ads are successful in generating viewer interest, with 83 per cent of respondents clicking on a pre-roll ad at least once.

exchange4media Staff 11-March-2011

Building a successful e-commerce company means focusing on the core competency. To bring this about, outsourcing functions like logistics is key.

Gopal Sathe 11-March-2011

Laqshya India has strengthened its organisation to tackle an aggressive growth phase that it anticipates in the immediate future.

exchange4media Staff 11-March-2011

In conversation with e4m, Gordan Pincott, Chairman – Global Solutions, Millward Brown, speaks about molding research according to changing market needs, tackling clients of conflicting nature, and more…

Shubhangi Mehta 11-March-2011

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff 11-March-2011

Over 30 million Indian Internet users (72 per cent of the Internet population) viewed online video at least once a month, reveals comScore data.

exchange4media Staff 11-March-2011

Alok Lall, MD, iris India, has decided to move on. iris India will now be led by a trio of Ashish Mathur, Senior VP - Experiential, Creative Director Kenneth Augustine, and Ram Krishna, Assistant VP - Digital & Strategy.

exchange4media Staff 11-March-2011

Viacom18 Motion Pictures has brought on board Ignitee Digital Solutions are its digital marketing agency.

exchange4media Staff 11-March-2011

Following the multi-agency pitch, Pune-based automaker Force Motors has decided on Lowe Lintas as its new creative partner.

Tasneem Limbdiwala 11-March-2011

C-Voter Broadcast News or CVB NEWS the fastest growing Indian-origin television news agency in the subcontinent, is all set to launch its services in Bengali branded as CVB-Bangla from March 14, 2011. This will benefit TV news channels big way in West Bengal & Bangladesh. With this, CVB News would become the first Broadcast news agency to launch its services in regional languages. The services in Bengali will be followed by other major regional languages in a phased manner.

exchange4media Staff 11-March-2011

I don’t think viewers see ratings when they watch a news channel. Ratings are primarily for advertisers, and going forward, dependence on advertising will reduce. Ratings are increasingly becoming less critical for success of news channels, which is already working out for our organisation. And trust me, I have confidence in our nation’s intellect. I am sure there is a need for sincere news content. Even ratings of Zee News channel are corroborating this.

exchange4media Staff 11-March-2011

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