Plunge into more extreme adventures with Bear Grylls this February with a new season of Man vs Wild. Discovery Channel announces an action packed marathon of new episodes of its top rated series to air every night at 9 pm, starting February 7th. Each of the new episodes presents Grylls with challenges in the wilderness unlike ever before - from being buried alive in an avalanche to escaping a deserted island on a bamboo windsurfer to scavenging for and eating raw insects and fish.
Jorge Lopez Doriga, Aje's Chief Marketing Officer and Sean McAuliffe, Head of Business Development, The Football Association in England (The FA) have signed a two year exclusive license agreement to become an Official Promotional Licencee in six countries across Asia. The Big Cola campaign will be activated in six countries: India, Thailand, Vietnam, Indonesia, Laos and Cambodia. The launch was held at Wembley Stadium in England with the presentation of the campaign "Big Cola, Be Champion" to cheer on the England team during their UEFA 2012 European Championship qualification campaign.
IMG-Reliance, the joint venture between IMG Worldwide and Reliance Industries, have awarded Mahuaa Khobor, a Bengali channel launched by Mahuaa Media Pvt Ltd. (MMPL), the exclusive rights among regional channels in West Bengal, to broadcast I-League matches, for the 2010/2011 season.
Channels are quick to counter criticism that most female protagonists are still shown in a regressive light, and insist their leading ladies are ‘progressive but deeply rooted in tradition’. Part 2 of this special report takes a look at this divide...