Zapak Games has launched Cricket Power: The Official ICC World Cup 2011 game in India, which will be on sale from the third week of February for Rs 299.
exchange4media Staff Feb 8, 2011 4:52 PM
Plunge into more extreme adventures with Bear Grylls this February with a new season of Man vs Wild. Discovery Channel announces an action packed marathon of new episodes of its top rated series to air every night at 9 pm, starting February 7th. Each of the new episodes presents Grylls with challenges in the wilderness unlike ever before - from being buried alive in an avalanche to escaping a deserted island on a bamboo windsurfer to scavenging for and eating raw insects and fish.
exchange4media Staff Feb 8, 2011 2:54 PM
exchange4media in its novel initiative has partnered with network2media to bring in the first Indian Outdoor and Digital Signage Advertising Awards.<br />
exchange4media Staff Feb 8, 2011 2:46 PM
As part of a “social experiment” to show how virtual identities are not safe, a dating site has stolen information and pictures of 250,000 Facebook users.
exchange4media Staff Feb 8, 2011 8:24 AM
Naveen Tiwari, CEO, InMobi, writes about how games and video content help drive demand for mobile services and improve the overall adoption.
Naveen Tiwari Feb 8, 2011 8:13 AM
GNT Infrastructure is foraying into the publishing business with their first offering, a wedding and lifestyle magazine – ‘Wedding Vows’.
Tuhina Anand Feb 8, 2011 8:03 AM
Jorge Lopez Doriga, Aje's Chief Marketing Officer and Sean McAuliffe, Head of Business Development, The Football Association in England (The FA) have signed a two year exclusive license agreement to become an Official Promotional Licencee in six countries across Asia. The Big Cola campaign will be activated in six countries: India, Thailand, Vietnam, Indonesia, Laos and Cambodia. The launch was held at Wembley Stadium in England with the presentation of the campaign "Big Cola, Be Champion" to cheer on the England team during their UEFA 2012 European Championship qualification campaign.
exchange4media Staff Feb 8, 2011 7:54 AM
IMG-Reliance, the joint venture between IMG Worldwide and Reliance Industries, have awarded Mahuaa Khobor, a Bengali channel launched by Mahuaa Media Pvt Ltd. (MMPL), the exclusive rights among regional channels in West Bengal, to broadcast I-League matches, for the 2010/2011 season.
exchange4media Staff Feb 8, 2011 7:53 AM
After the successful national launch of Food Food TV channel on January 24, 2011, partners Astro All Asia Networks, master chef Sajeev Kapoor and Mr Sandeep Goyal of Mogae Consultants, launched Food Food Foundation in Delhi on February 7, 2011.
exchange4media Staff Feb 8, 2011 7:49 AM
With sports frenzy only increasing in India in the days to come, marketers will have to buckle up to leverage from it.
Akash Raha Feb 8, 2011 7:47 AM
Rajiv Mishra has been appointed as COO, India News. He will look after India News National, India News Haryana, India News Bihar-Jharkhand divisions.
Akash Raha Feb 8, 2011 7:45 AM
While Videocon is advertising its zero paisa per second call plan, what they are really doing is offering free bundles for Videocon users.
exchange4media Staff Feb 8, 2011 7:43 AM
The industry came out to applaud the under-30 talent in advertising, media and marketing at the Young Achiever’s Awards, held by the Ad Club Bombay.
Shubhangi Mehta Feb 8, 2011 7:41 AM
Motorola’s highly anticipated Xoom tablet will be launched on February 24. Priced at $799, will it successfully take on the iPad or be an expensive proposition?
exchange4media Staff Feb 8, 2011 7:39 AM
Has radio been able to shake off the sluggishness as a marketing medium? Future Generali is effectively using radio for its promotion activities and showing the way…
Shubhangi Mehta Feb 8, 2011 7:32 AM
3G spread is expected to change the VAS market scenario completely with rich media services that drive audience growth, and advertising, writes Nawal Ahuja.
Nawal Ahuja Feb 8, 2011 7:30 AM
A traditionally offline business like Bajaj Allianz is showing the way to successfully straddle the digital medium with a well-thought out plan.
Gopal Sathe Feb 8, 2011 7:25 AM
Channels are quick to counter criticism that most female protagonists are still shown in a regressive light, and insist their leading ladies are ‘progressive but deeply rooted in tradition’. Part 2 of this special report takes a look at this divide...
Fatema Rajkotwala Feb 8, 2011 7:23 AM