Date-wise News
OOH 2011 Awards: Top honours for Mudra Max, Philips?blur=25

The inaugural e4m & n2m OOH Awards saw Mudra Max being adjudged OOH Agency of the Year. Philips walked away with the OOH Advertiser of the Year.

Nitin Pandey Feb 28, 2011 4:22 PM

Will freemium drive e-commerce in India??blur=25

Freemium models built around microtransactions have a lot of potential, and not just in games, but who’s on board?

Gopal Sathe Feb 28, 2011 1:03 PM

Know your network – Trumba?blur=25

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff Feb 28, 2011 8:20 AM

Involve viewers with your shows: Rajat Sharma?blur=25

How should GECs and news channels reinvent themselves to meet changing needs of the audience and advertisers? Rajat Sharma, Chairman & Editor-in-Chief, India TV, shares how...

Purba Das Feb 28, 2011 8:13 AM

Media owners should be accountable to advertisers: Mohit Beotra?blur=25

Marketers and media owners should build a better eco-system and the latter should be accountable to the former, says Mohit Beotra, Head, Brand & Media, Bharti Airtel, India and South Asia.

Ruchika Kumar Feb 28, 2011 8:12 AM

Ad Review: O&M creates stickiness for Fevicol, again?blur=25

Fevicol is back with its new campaign, which retains the norm of simplicity accompanied with cuteness and humour of the earlier ads.

Shubhangi Mehta Feb 28, 2011 7:56 AM

Research will take OOH industry forward: Experts?blur=25

While the Indian OOH industry has grown reasonably in the last few years, biggest worry is lack of accurate measurement and accountability, industry experts feel.

Nitin Pandey Feb 28, 2011 7:53 AM

OOH looking for 'snackable' content; impact... not innovate?blur=25

Technology or innovation, what could drive the OOH industry into the next growth phase? Industry experts are divided on this...

Jhinuk Sen Feb 28, 2011 7:52 AM

Mobile phone next wave for Digital OOH: Tom Green?blur=25

“Digital Out of Home brings along various options where advertisers can actually engage with their potential customers,” says Tom Green, President, Life Pattern Digital.

Ashish Jha Feb 28, 2011 7:49 AM

Out of home is not a medium – it's different: Steve Ridley?blur=25

Kinetic Media Global CEO Steve Ridley’s global outlook for OOH Media 2011 is an interesting one. He also feels that “India runs the world; it’s just that the world doesn’t know it yet!”

Akash Raha Feb 28, 2011 7:48 AM

Media keeping pace with advertiser, audience preferences?blur=25

While the Pitch Madison Media Advertising Outlook 2011 reflected a bullish growth of 27 per cent for the media-advertising industry in 2010, key industry experts believe the momentum is likely to continue this year as well.

Ashish Jha Feb 28, 2011 7:44 AM

Don't price your content low: Sam Balsara?blur=25

Indian advertising industry is going through boom time and there are buoyant predictions for 2011 too, but Sam Balsara, CMD, Madison World, warns that media owners should handle this boom time responsibly.

Pallavi Srivastava Feb 28, 2011 7:42 AM

SIDBI scouts for creative & media partners?blur=25

Small Industries Development Bank of India (SIDBI) has invited agencies for empanelment for its creative and media duties.

Tasneem Limbdiwala Feb 28, 2011 7:38 AM

Sunil Gautam, Chairman, Hanmer MSL steps down?blur=25

Sunil Gautam, Chairman, Hanmer MSL, is stepping down from his current role from today. Responsibilities of the Chairman’s role will be transitioned to Jaideep Shergill, CEO, Hanmer MSL.

exchange4media Staff Feb 28, 2011 7:36 AM

Maxus Bangalore wins media duties of

E-commerce company has roped in Maxus Bangalore to handle its media duties. There was no formal pitch for the business.

Tuhina Anand Feb 28, 2011 7:35 AM

Sacrecrow Communication appoints Kapil Tammal as Creative Director?blur=25

Scarecrow Communication has appointed Kapil Tammal as its new Creative Director. Tammal comes from McCann Ercikson. Tammal is an art director thus will bring the right mix of ideas and design to Scarecrow.

exchange4media Staff Feb 28, 2011 7:11 AM