Kinetic Media Global CEO Steve Ridley’s global outlook for OOH Media 2011 is an interesting one. He also feels that “India runs the world; it’s just that the world doesn’t know it yet!”
While the Pitch Madison Media Advertising Outlook 2011 reflected a bullish growth of 27 per cent for the media-advertising industry in 2010, key industry experts believe the momentum is likely to continue this year as well.
Indian advertising industry is going through boom time and there are buoyant predictions for 2011 too, but Sam Balsara, CMD, Madison World, warns that media owners should handle this boom time responsibly.
Scarecrow Communication has appointed Kapil Tammal as its new Creative Director. Tammal comes from McCann Ercikson. Tammal is an art director thus will bring the right mix of ideas and design to Scarecrow.