Date-wise News
Rajesh Kamat to leave Viacom18 to join Peter Chernin’s ‘CA Media’ as India CEO?blur=25

Rajesh Kamat, COO – Viacom18 Group and CEO – COLORS has decided to move on to a new assignment with The Chernin Group’s CA Media, as its India CEO. He has put in his papers at Viacom18.

exchange4media Staff Mar 31, 2011 6:41 PM

Aegis Media’s Vizeum India appointed as Nickelodeon’s AoR?blur=25

Continuing with their winning spree, Vizeum India on March 31, 2011 announced their fifth win in the year 2011 – Nickelodeon, from the Viacom18 Media Network.

exchange4media Staff Mar 31, 2011 1:15 PM

Digital central to marketing today: Neil Hudspeth, Leo Burnett?blur=25

Digital has changed the way brands engage with customers. The exceptional growth of digital advertising last year was not a one-off thing, and the medium will continue to attract brands and marketers, says Neil Hudspeth, Regional Digital Director - Asia Pacific, Leo Burnett.

Gopal Sathe Mar 31, 2011 12:42 PM

Tanishq Super Wraps Grihshobha and Woman’s Era?blur=25

Delhi Press Group publications - Grihshobha and Woman’s Era - in collaboration with Tanishq Jewellery, is unveiling the largest ever collaborative cover in magazine publishing in India. Spread across eight A4 sides, the SuperWrap cover folds around the main magazine multiple times. The cover unfurls itself to present one continuous expanse equivalent to four magazine covers each side. The cover is featured in the April issues of six of the eight language editions of Grihshobha and in Woman’s Era.

exchange4media Staff Mar 31, 2011 12:24 PM

Know your network – YouTube?blur=25

In this series titled ‘Know Your Network’, exchange4media seeks to present the known and not so known social networks from around the world.

exchange4media Staff Mar 31, 2011 11:55 AM

Deals and You Co-founder, Guneet Singh, joins Google?blur=25

Deals and You Co-founder Guneet Singh has confirmed to exchange4media that he has joined Google as lead of consumer marketing initiatives.

exchange4media Staff Mar 31, 2011 11:54 AM

Mudra Max unwraps first of its train branding initiative for PepsiCo?blur=25

Mudra Max is all set to truly ‘Change The Game’ yet again for Pepsi. This time they unleashed one-of-its-kind branding initiative – a fully wrapped and branded Delhi Metro train on Monday, March 28, 2011.

exchange4media Staff Mar 31, 2011 11:50 AM

Predict Ind-Pak semifinal ratings. Win World Cup Final ticket?blur=25

Interested in watching the ICC Cricket World Cup Finals 2011 at the Wankhede Stadium and live in Mumbai? Follow some simple steps and a World Cup final ticket is yours…

exchange4media Staff Mar 31, 2011 11:08 AM

Face2Face:  UTV Bindass’ ‘sweet’ activation for new show?blur=25

UTV Bindass is promoting its newly launched show, ‘Meri Toh Lag Gayi Naukri’, through activations in five cities reaching out to channels, media agencies and more than 1,000 people.

Deepika Bhardwaj Mar 31, 2011 9:04 AM

Face2Face:  Showtime’s mega launch event for TCS’ ‘ION’?blur=25

Tata Consultancy Services has launched their new SMB Software Solution ION. Showtime managed a launch event for ION in Mumbai that was attended by over 800 top management professionals from the SMB segment.

exchange4media Staff Mar 31, 2011 9:02 AM

Facebook Questions - the new frontier for brand engagement?blur=25

Facebook has rolled out a new Questions feature, which lets people set up multiple choice questions easily without any third party application.

Gopal Sathe Mar 31, 2011 8:59 AM

i-Next turns 1; offers gifts for media fraternity, agencies?blur=25

i-Next has completed its first year in Bareilly, Gorakhpur and Jamshedpur markets. For 2011, the newspaper has some aggressive expansion plans on the cards…

Nitin Pandey Mar 31, 2011 8:57 AM

Starcom Worldwide strengthens Delhi team with senior hires?blur=25

Starcom Worldwide has announced senior appointments to strengthen its Delhi team and has also broadened the role for Tarun Nigam.

exchange4media Mumbai Bureau Mar 31, 2011 8:56 AM

Gujarat State Petronet Ltd fishes for ad agencies?blur=25

The Gujarat State Petronet Ltd (GSPL), a subsidiary of Gujarat State Petroleum Corporation, has invited ad agencies for a two-year empanelment.

Preeti Hoon Mar 31, 2011 8:54 AM

Equus Red Cell ‘Making it Possible’ for Tulip?blur=25

Through its new brand positioning campaign, conceptualised by Equus Red Cell, Tulip Telecom aims to reach out to a broader base of people by demystifying its service portfolio and highlighting how it touches the common man’s life.

exchange4media Mumbai Bureau Mar 31, 2011 8:53 AM

Guest Article:  Cost per Lead is dead; long live performance advertising!?blur=25

The full value of online advertising can be unlocked by moving to systems of measurement, which actually represent the value of the ad to marketers, instead of relying on metrics like cost per lead, which can be misleading, says Vivek Bhargava of Communicate2.

Vivek Bhargava Mar 31, 2011 8:52 AM

ICC CWC’11:  Past India-Pak big match ratings analysis – courtesy Dentsu Media?blur=25

Can the India-Pakistan Semi-Final match deliver higher than the past – when the whole nation is going crazy? What will the frenzy deliver?

exchange4media Staff Mar 31, 2011 8:42 AM

<b>Chris George </b>, Founder & CEO, EBS Worldwide?blur=25

The people selling ‘likes’ are behaving like door to door salesmen, talking about the price of a ‘like’. It’s nonsense. It’s like saying that I will put up one hoarding on the highway, and guess what? A lakh or more people are seeing it every day. What value is that actually adding though?

exchange4media Staff Mar 31, 2011 12:00 AM