Digital has changed the way brands engage with customers. The exceptional growth of digital advertising last year was not a one-off thing, and the medium will continue to attract brands and marketers, says Neil Hudspeth, Regional Digital Director - Asia Pacific, Leo Burnett.
Delhi Press Group publications - Grihshobha and Woman’s Era - in collaboration with Tanishq Jewellery, is unveiling the largest ever collaborative cover in magazine publishing in India. Spread across eight A4 sides, the SuperWrap cover folds around the main magazine multiple times. The cover unfurls itself to present one continuous expanse equivalent to four magazine covers each side. The cover is featured in the April issues of six of the eight language editions of Grihshobha and in Woman’s Era.
The people selling ‘likes’ are behaving like door to door salesmen, talking about the price of a ‘like’. It’s nonsense. It’s like saying that I will put up one hoarding on the highway, and guess what? A lakh or more people are seeing it every day. What value is that actually adding though?