Date-wise News
MPG beefs up digital offering with mobile marketing arm Mobext

MPG, the flagship brand of Havas Media, has ventured into the mobile marketing space with Mobext and has chosen India as one of the first markets where it is rolled out. It is slated to be launched in China, Indonesia and the Philippines later this year.

exchange4media Staff May 4, 2011 6:40 PM

MWG TAG bags JPSI’s F1 racing arena biz; ac size Rs 25-30 cr

MWG TAG Ideation, the full-service creative agency from McCann Worldgroup India, has bagged the F1 racing arena brand business of Jaypee Group’s JPSI. Highly placed sources estimate the business to be in the region of Rs 25-30 crore.

Tasneem Limbdiwala May 4, 2011 2:59 PM

IMG, WPP join forces for global licensing collaboration

WPP, the world’s leading communications services group, and IMG Worldwide, the global sports, fashion and media company, have announced a worldwide partnership to collaborate in offering consumer products licensing and merchandising services.

exchange4media Staff May 4, 2011 1:12 PM

An ‘Open’ Journey: R Rajmohan on Open’s Second Anniversary

As ‘Open’ celebrates its second anniversary, exchange4media.com spoke to the weekly’s Publisher R Rajmohan and media planners on how the magazine’s journey has been so far...

exchange4media Staff May 4, 2011 12:27 PM

Sprite leverages Twitter for brand messaging

Sprite and Sapient Nitro have launched a Twitter campaign around cricket to engage with fans. Sapient Nitro Country Manager Ramswaroop Gopalan talks to exchange4media about the genesis and early reaction to the campaign.

Gopal Sathe May 4, 2011 12:19 PM

Pushing ahead on a growth path: Haresh Chawla & the Viacom story

Viacom18: From Rs 110 crore to Rs 1,100 crore. What’s next? CEO Haresh Chawla admits that the space continues to be competitive, but avers that the brand is stable and his challenge is to keep it going on the trajectory it is on, and further strengthen it...

Noor Fathima Warsia May 4, 2011 10:36 AM

Mahesh­ Chauhan & Minakshi ­Achan launch ­Salt­ Brand Solutions

Salt Brand Solutions, the entrepreneurial dream of Mahesh­ Chauhan ­and ­Minakshi ­Achan, has become operational from May 3, 2011.

exchange4media Staff May 4, 2011 9:21 AM

WAN-IFRA, WEF mark World Press Freedom Day on May 3

The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum represented the global newspaper industry at far-flung commemorations of World Press Freedom Day on May 3, 2011.

exchange4media Staff May 4, 2011 9:19 AM

Indian Digital Media Awards: Over 500 entries received

Entries for the second ever Indian Digital Media Awards, being hosted by exchange4media, are now closed, and the jury process is getting underway. With over 530 entries coming in, the jury has its hands full to find the best of India’s digital advertising.

exchange4media Staff May 4, 2011 9:15 AM

What’s holding back the growth of Indian advergames?

Gaming is fast becoming the new ‘new media’ as the audience profile diversifies and expands. And for brands that want to be seen as innovative and fun, it’s a natural fit, but there are still problems preventing this from happening in India. A look at the challenges...

Gopal Sathe May 4, 2011 9:09 AM

Express Group in content partnership with Financial Times

As part of the pact, Financial Times’ content will be carried in a separate branded page of The Financial Express and The Indian Express. In addition to daily news and feature articles from FT, readers will have access to reporting from Financial Times bureaus around the world.

exchange4media Staff May 4, 2011 9:06 AM

Brandscapes Worldwide brings ‘Winning Insights’ to India

Brandscapes Worldwide has unveiled its ‘Winning Insights’ in India. Winning Insights is a global discipline that has been crafted to provide profitable growth strategies for clients across 40 countries.

exchange4media Mumbai Bureau May 4, 2011 9:04 AM

Marico reduces ad spends by 25 pc in Q4 FY11 to Rs 671.93 mn

Marico Ltd’s total ad spends for the year ended March 2011 on a consolidated basis stood at Rs 3.46 billion, as against Rs 3.51 billion in fiscal year 2010.

Dipali Banka May 4, 2011 9:00 AM

MRUC-MRSI expand SEC universe; unveil new parameter to gauge data

The new classification would now entail 12 grades from the earlier eight and would be inclusive of urban and rural, and range from A1, A2, A3, B1, B2, C1, C2, D1, D2, E1, E2 and E3.

exchange4media Staff May 4, 2011 8:57 AM

Lavanya Verma joins Publicis Capital, Delhi as VP

Publicis Capital has brought in Lavanya Anirudh Verma as Vice-President on its Nestle and United Biscuits businesses.

exchange4media Staff May 4, 2011 8:55 AM

Discovery channel presents a special story - The Men and Ideas Behind Al Qaeda

What turned the young resistance leader Osama Bin Laden into the world’s most wanted terrorist and how was he influenced by the man who today is his deputy Ayman al-Zawahiri? How did these men turn the idea of fighting for freedom into a terrorist war on the West? Discovery Channel will present a comprehensive account of the world’s most dangerous terrorist organisations – Al Qaeda in a special programme Jihad – The Men and Ideas behind Al Qaeda, to air on Tuesday, May 03 at 9 pm. The programme will repeat on Saturday, May 07 at 8 pm.

exchange4media Staff May 4, 2011 8:18 AM

Tata Docomo Summer Carnival Contest

Tata Docomo, the GSM brand of Tata Teleservices Limited, has announced an SMS based ‘Summer Carnival Contest’ across all its circles for both prepay and postpay customers. Under the contest, 5 lucky winners from each circle will get a chance to avail Scratch & Win vouchers carrying prizes worth up to Rs. 5000/- daily by answering simple questions based on cricket, Bollywood, general knowledge etc. For each correct answer, the customer will score 10 points, amongst which top 5 highest scorers at the end of the day will get a ‘Scratch and Win’ voucher carrying prizes worth up to Rs 5,000/- each. The contest is valid till 28th May, 2011.

exchange4media Staff May 4, 2011 8:16 AM