Gaming is fast becoming the new ‘new media’ as the audience profile diversifies and expands. And for brands that want to be seen as innovative and fun, it’s a natural fit, but there are still problems preventing this from happening in India. A look at the challenges...
As part of the pact, Financial Times’ content will be carried in a separate branded page of The Financial Express and The Indian Express. In addition to daily news and feature articles from FT, readers will have access to reporting from Financial Times bureaus around the world.
What turned the young resistance leader Osama Bin Laden into the world’s most wanted terrorist and how was he influenced by the man who today is his deputy Ayman al-Zawahiri? How did these men turn the idea of fighting for freedom into a terrorist war on the West? Discovery Channel will present a comprehensive account of the world’s most dangerous terrorist organisations – Al Qaeda in a special programme Jihad – The Men and Ideas behind Al Qaeda, to air on Tuesday, May 03 at 9 pm. The programme will repeat on Saturday, May 07 at 8 pm.
Tata Docomo, the GSM brand of Tata Teleservices Limited, has announced an SMS based ‘Summer Carnival Contest’ across all its circles for both prepay and postpay customers. Under the contest, 5 lucky winners from each circle will get a chance to avail Scratch & Win vouchers carrying prizes worth up to Rs. 5000/- daily by answering simple questions based on cricket, Bollywood, general knowledge etc. For each correct answer, the customer will score 10 points, amongst which top 5 highest scorers at the end of the day will get a ‘Scratch and Win’ voucher carrying prizes worth up to Rs 5,000/- each. The contest is valid till 28th May, 2011.