Express Group in content partnership with Financial Times
As part of the pact, Financial Times’ content will be carried in a separate branded page of The Financial Express and The Indian Express. In addition to daily news and feature articles from FT, readers will have access to reporting from Financial Times bureaus around the world.
The Express Group has entered into a content partnership with the Financial Times in India. The agreement, formally announced on May 3, 2011, by Shekhar Gupta, Group Editor-in-Chief, The Express Group, will soon see FT content carried on branded pages in The Financial Express and The Indian Express.
In a prepared statement, Shekhar Gupta said, “Our partnership with the Financial Times grows from the Express Group’s commitment to our very demanding readers and to their need for content defined by excellence in insight and understanding of today’s rapidly changing world, its politics and its markets.”
Meanwhile, Angela Mackay, Executive Director, Asia Pacific at the Financial Times, added, “The Financial Times, with its unparalleled access to world leaders, is a must-read for the global business community. The relationship with The Express Group in India will grow our print offering in what is already an important digital market for us.”
The Express Group already has strong line-up of prominent columnists such as Meghnad Desai, Rajesh Chakrabarti, Surjit S Bhalla, M Govinda Rao, Arindam Bhattacharya, Mahesh Vyas, Ila Patnaik, Sunil Jain and MK Venu. Now, new content from the Financial Times will provide readers of The Financial Express and The Indian Express with an enhanced offering of news and analysis and in-depth insight with a truly global perspective.
In addition to daily news and feature articles from the FT, readers will benefit from access to reporting from Financial Times bureaus around the world, opinion pieces, FT Weekend features and columns by eminent writers such as Martin Wolf, Lucy Kellaway and Simon Schama.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)For more updates, be socially connected with us on
Instagram, LinkedIn, Twitter, Facebook & Youtube