Date-wise News
7 agencies roped in for ESIC, National e-Governance biz

Concept, Crayons, Goldmine, InterPub, Prabhatam, RK Swamy BBDO and Span have bagged the creative duties of Employees State Insurance Corporation. Concept, Crayons, PerceptH and Span have been assigned the mandate for National e-Governance Programme. The combined account size is pegged at Rs 100 crore.

Preeti Hoon Apr 25, 2011 1:09 PM

Grey bags Fujifilm’s creative biz

Grey’s Delhi branch has been assigned the creative mandate for Fujifilm following a multi agency pitch. Agency officials have confirmed the win to e4m.

Shubhangi Mehta Apr 25, 2011 11:32 AM

Indian Digital Media Awards 2011: Industry’s who’s who in Jury panel

Momentum is building up for the Indian Digital Media Awards (IDMA) 2011 with the distinguished Jury in place. Mahendra Swarup and Shashi Sinha are co-chairing the Jury. Last date for receiving entries is April 25, 2011.

exchange4media Staff Apr 25, 2011 11:12 AM

Changes at Turner: Monica Tata & Siddhartha Jain elevated

Turner International has promoted Monica Tata to VP and GM- Entertainment Networks, South Asia and Siddharth Jain to VP and GM – Distribution & Business Operations, South Asia. In another development, the company has also appointed Dhawal Katkar as Director, Marketing & PR South Asia.

exchange4media Staff Apr 25, 2011 9:30 AM

More intl accolades for Taproot India’s Aman Ki Asha campaign

Taproot India’s ‘Aman ki Asha’ campaign for The Times of India has been selected to be part of a major exhibition by Centre Pompidou, Paris, on India. A few months back, the campaign had also found special mention by the British House of Commons.

exchange4media Staff Apr 25, 2011 9:03 AM

Face2Face: Big LIVE launches hunt for ‘India’s Sexiest Bachelor’

Big LIVE has conceptualised and will execute ‘India’s Sexiest Bachelor’ , a unique intellectual property that will be promoted across various media platforms by the Reliance Group in a bid to find India’s hottest Single Man.

Deepika Bhardwaj Apr 25, 2011 9:00 AM

Face2Face:  Fox Intl Channels: Creating the right buzz on ground

FOX History & Entertainment is aggressively promoting its series ‘History Rocks’. Debarpita Banerjee, VP, Marketing, Fox International Channels, explains how ground activities help one create the right buzz for one’s brand.

Deepika Bhardwaj Apr 25, 2011 9:00 AM

Noorings: Bringing experience back in the equation…

When Viacom18 announced Raj Nayak as CEO of Colors, it got one thinking...is media and advertising banking on ‘experience’ again…

Noor Fathima Warsia Apr 25, 2011 8:37 AM

Godrej Nature’s Basket fortifies premium proposition

Keeping in mind its niche clientele, Godrej Nature’s Basket has adopted a two-pronged approach of BTL activities and customer service. Though the marketing budget is around 2 per cent of its turnover, the brand is bullish on expansion.

Preeti Hoon Apr 25, 2011 8:33 AM

3 things you need to know about online video advertising

Video ads on the Internet are now the norm, coming in a variety of formats, but there are some pitfalls to avoid, which marketers need to be aware of. Here we list the three most common ones…

Gopal Sathe Apr 25, 2011 8:31 AM