Print advertising of the shampoos/ conditioners category grew by a whopping 121 per cent during January-October 2010, as compared to the same period in 2009. Torque Pharmaceuticals advertised the maximum for shampoo/ conditioner brands in print, while Pantene Pro V Nourished Shine gathered the maximum share of all new shampoo/ conditioner brands advertised in print during this period.
Dealivore is the latest entrant in the social buying market. The sector has been flooded by Groupon clones in the last one year, but Dealivore MD Satish Madhira talks about how they are trying to consciously adapt the business model to better suit Indian markets, and also the fast growth they have seen the viral effects of Facebook.
J Shekar has been roped in as Chief Operating Officer of Maa Television Network Ltd. He will be reporting to Sharrath Marar, Director and CEO, Maa TV Network Ltd. Shekar will be based in Hyderabad. He was earlier Business Head of Zee Kannada. He has confirmed his appointment to exchange4media.
HP has launched the DreamScreen in India, a budget touchscreen computer to enable everyone to access the Internet. Built around a variety of apps by various service providers, the company hopes the device will encourage adoption of PCs and increase the number of users actively on the Internet. Is Rs 20,000 a reasonable figure and can HP succeed where so many others have failed?
The New World Media Investment Forum held in London recently, brought together UK investors and Indian media industry honchos on a common platform too talk collaborations and further the flow of investments into the emerging markets. The Forum was jointly organised by exchange4media Group and UK-based ETI Dynamics.
Well known journalist and Editor (Languages) at the India Today Group, Prabhu Chawla, is set to move out of the group. Industry sources have confirmed that Chawla is joining The New Indian Express newspaper. While it is not known what would be Chawla’s designation, he will be replacing Aditya Sinha, who is joining DNA as Editor-in-Chief from January 17, 2011.
Readership measurement comes in for intense scrutiny every time the IRS (Indian Readership Survey) results are released. Every round there is a fight on whether Average Issue Readership (AIR) or Total Readership (TR) is the more relevant metric. And while the debate still rages on, AIR is still winning.