Close on the heels of winning the media duties of Royal Meenakshi Mall, ThoughtBox, the full service agency set up by Karun V and Shanawas KA from Bangalore, has got the mandate to handle media duties of Peps, a sleep solutions company. The account size is estimated to be around Rs 6 crore.
Small agencies command a place of their own in the big advertising industry. But how should they approach the business for them to create their own niche? R Gopalakrishnan, Director, Tata Sons; Dentsu India’s Founder Chairman Sandeep Goyal, and Hansa Research MD Ashok Das give some suggestions.