Date-wise News
Clarks to invest 15 pc of turnover in brand building

Clarks, the footwear brand from the UK, is firming up its India plans in collaboration with Future Group. The brand had already had a taste of the Indian market 2005, and second time around, it is pitching at premium.

Preeti Hoon May 20, 2011 3:54 PM

Star News MQ 2011: 3 quizmasters to test Kolkata’s Media Quotient today

After two scintillating rounds in Delhi and Bangalore, Star News MQ – What’s your Media Quotient? now moves to Kolkata on May 20. And this round promises to be a really challenging one with three quizmasters – Sumit Roy, Jayashree Mohanka and Abeer Chakravarty.

Shanta Saikia May 20, 2011 12:47 PM

MTS ups digital spends to 15 pc; rolls out new campaign

MTS has increased its spending on digital to 15 per cent and plans to continue to raise this if it continues to yield results. The telecom firm has also launched new campaign on TV, print, radio, OOH and digital.

Gopal Sathe May 20, 2011 12:44 PM

Jaibeer Ahmed joins Saatchi & Saatchi, Delhi as VP

Saatchi & Saatchi has beefed up its Delhi team with the appointment of Jaibeer Ahmed as Vice President.

exchange4media Staff May 20, 2011 8:36 AM

Ministry of Food Processing Industries looks for Media cum advertising agency

Ministry of Food Processing Industries has invited advertising agencies for a pitch to select the suitable agency for a three-year empanelment.

Preeti Hoon May 20, 2011 8:33 AM

Cadbury Dairy Milk -the Indian ‘Meethai’

 ‘Kuch meetha ho jaaye’ to ‘khaane mein meethe ke baad kya hai’ Cadbury Dairy Milk endeavors to take the place of traditional Indian sweets - in this case, it's trying to squeeze into the dessert spot occupied by Indian sweets.

Shubhangi Mehta May 20, 2011 8:31 AM

India Radio Forum 2011 to highlight interactivity in medium

India’s radio industry will convene once again in Mumbai under the aegis of the India Radio Forum (IRF) on May 26, 2011. This year, the spotlight will be on Phase III, local growth, and the advent of digital media.

exchange4media Staff May 20, 2011 8:29 AM

MWG TAG bags creative mandate of Blackberry apparel

Close on the heels of bagging JPSI’s F1 racing arena business, MWG TAG has pocketed the creative duties of Blackberry, the apparel brand from Mohan Clothing Co.

Tasneem Limbdiwala May 20, 2011 8:26 AM

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