Date-wise News
SMS or Internet – marketers on mobile can't make up their minds

Despite huge numbers, advertising on mobile remains poorly understood. What are the advantages of one medium over another, and what is the reach of each?

Gopal Sathe Feb 14, 2011 3:38 PM

Karishma Initiative retains Samsonite portfolio media duties

Following the review of its media AOR, Samsonite South Asia has decided to continue with Karishma Initiative as the media partner for its entire portfolio of brands.

Tasneem Limbdiwala Feb 14, 2011 8:21 AM

Will Kizashi find space on Indian roads?

Maruti Suzuki has aimed big with Kizashi, its latest offering in the luxury car segment in the country. But will the car be able to beat perception and competition?

Ashish Jha Feb 14, 2011 8:15 AM

Dabur's e-commerce venture for Uveda takes shape

Dabur India Ltd is betting big on e-commerce and has launched an online shopping portal for its Uveda range of skin care products. More such initiatives will follow.

Preeti Hoon Feb 14, 2011 7:37 AM

How much information is too much information?

Online marketing is built around gathering customer data and delivering sharply targetted advertising, but this is starting to have negative results in the US, through over-exposure.

Gopal Sathe Feb 14, 2011 7:35 AM

Making ads interactive on television

Set top boxes give advertisers two-way communication into the living rooms across the nation and people are starting to explore the nascent medium.

Gopal Sathe Feb 14, 2011 7:33 AM

Noorings: And digital companies begin advertising again...

Godaddy.com, BigRock.com, Snapdeal.com, ebay.in, Hungama.com are added to the list that had travel and job websites apart from the likes of Yahoo, MSN, Rediff and such... Digital companies are advertising again.

Noor Fathima Warsia Feb 14, 2011 7:31 AM

AICTE partners with e4m to develop talent for M&E industry

AICTE, under the guidance of Kapil Sibal, Minister of HRD, Communications & IT, has joined hands with the exchange4media Group to create a body that can contribute in formulation of ‘National Vocational Educational Qualification Framework’ for Media and Entertainment Industry’.

exchange4media Staff Feb 14, 2011 7:29 AM

GoaFest 2011: New judging process for Creative Abbys

GoaFest Awards Governing Council is introducing a two-round judging process for Creative Abbys from this year. Round 1 will be held in Mumbai, and the second round in Goa.

Tasneem Limbdiwala Feb 14, 2011 7:21 AM