“With Phase III, we would have probably 100 more stations expanding our reach to about 200,000 villages. It’s not the experts like Unilever who would benefit from us, as they already know how to do it, it is the marketers who wish to enter these markets and do not have the resources, for whom we are a great opportunity,” says Rabe T Iyer, Business Head, Big Live.
A study by ViziSense to measure the interest in mobile phones online carried out over various eCommerce sites shows that one in eight searches on eCommerce sites results in a transaction, with 12 per cent of the people buying the mobile phones from eCommerce and group buying sites.
Dabangg and Dhamaal, two of the three channels that Sri Adhikari Brothers planned for 2011, are now gearing for the next phase. With a host of new big-tickets lined up, the vision is to take the regional Hindi general entertainment channel game a notch higher.