Date-wise News
IPL out, it’s back to entertainment for Hindi GECs

Post the IPL4, Hindi general entertainment channels are all set to be back with a vengeance to grab their temporarily distracted audiences. What’s on the anvil and what awaits their fate? e4m finds out from advertisers...

Fatema Rajkotwala May 30, 2011 8:36 AM

Face2Face: Our radio clout is huge and that is the biggest leverage: Rabe Iyer

“With Phase III, we would have probably 100 more stations expanding our reach to about 200,000 villages. It’s not the experts like Unilever who would benefit from us, as they already know how to do it, it is the marketers who wish to enter these markets and do not have the resources, for whom we are a great opportunity,” says Rabe T Iyer, Business Head, Big Live.

Deepika Bhardwaj May 30, 2011 8:31 AM

One in eight online searches end in transactions: Vizisense

A study by ViziSense to measure the interest in mobile phones online carried out over various eCommerce sites shows that one in eight searches on eCommerce sites results in a transaction, with 12 per cent of the people buying the mobile phones from eCommerce and group buying sites.

exchange4media Staff May 30, 2011 8:27 AM

Radio ops buoy RBNL’s Q4 revenue; up 30 pc at Rs 71 cr

Reliance Broadcast Network Ltd (RBNL) has reported standalone total revenue of Rs 71 crore for the quarter ended March 31, 2011 on the back of strong growth in its radio operations, which remained EBITDA positive.

exchange4media Staff May 30, 2011 8:25 AM

Noorings: Broadcasting Industry and the New Force...

Zee Entertainment Enterprises Ltd and STAR India coming together for distribution was just another signal that under new leaders, Indian broadcasting industry has matured for a bright future.

Noor Fathima Warsia May 30, 2011 8:24 AM

Ignitee to handle digital marketing for UniverCell

Close on the heels of bagging the Frankfinn and Samsonite businesses, Ignitee Digital Solutions has been signed on by UniverCell, South India’s largest mobile handset retail chain, for their digital marketing.

exchange4media Staff May 30, 2011 8:21 AM

Divya Marathi launches in Aurangabad; next stop Nasik

With the launch of Divya Marathi in Aurangabad on May 29, 2011, Dainik Bhaskar group now publishes 60 editions covering 13 states. The paper will be launched in Nasik shortly.

exchange4media Staff May 30, 2011 8:18 AM

Sri Adhikari Brothers ready Dabangg & Dhamaal for next phase

Dabangg and Dhamaal, two of the three channels that Sri Adhikari Brothers planned for 2011, are now gearing for the next phase. With a host of new big-tickets lined up, the vision is to take the regional Hindi general entertainment channel game a notch higher.

exchange4media Staff May 30, 2011 8:16 AM

TV, OOH prevail over digital for brand Blackberrys

Apparel maker Blackberrys says that while digital is a good tool for building a long term relationship with clients, it still lacks the power that television and OOH provide for building a larger than life brand.

Gopal Sathe May 30, 2011 8:14 AM