Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.<br /> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=6&News_id=42148&Tag=34642><b>Satisfying the Curiosity of Young Indians</b></a>
The third edition of Star News MQ – What’s your Media Quotient? moved to Bangalore for the second leg of the quiz competition on May 13, 2011. Emerging winners of the Bangalore round were Mitesh Agarwal of Sun Microsystems and Anustup Datta of Vertebrand.
Today, the international footprint of Discovery is huge. Presence in more than 180 countries, 40 languages and more than 1.5 billion cumulative subscribers. It makes an interesting story as to how the network still thrives on the same idea that it was launched with, which is to provide new and refreshing content.
Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.
Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.