Date-wise News
Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.<br /> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=6&News_id=42148&Tag=34642><b>Satisfying the Curiosity of Young Indians</b></a>
Rishi Vora May 17, 2011 3:22 PM
Smile Group has launched BeStylish.com, an online shoe store. The company is relying on word of mouth and social media to reach its audience, and by building knowledge through a shoe-encyclopedia to keep customers engaged.
e4m Desk May 17, 2011 11:25 AM
India’s DTH industry is likely to continue to grow quickly, research by Media Partners Asia (MPA) shows. Three Indian companies – Sun TV, Zee and STAR India – dominate the top 10 profit rankings for Asian pay-TV broadcasters.
e4m Desk May 17, 2011 11:20 AM
Lokmat Media Ltd is planning to expand its presence in Maharashtra by launching Lokmat Samachar, a Hindi daily from Jalgaon, and Lokmat City News Express, a compact newspaper from Aurangabad, by the end of May 2011.
e4m Desk May 17, 2011 10:37 AM
The third edition of Star News MQ – What’s your Media Quotient? moved to Bangalore for the second leg of the quiz competition on May 13, 2011. Emerging winners of the Bangalore round were Mitesh Agarwal of Sun Microsystems and Anustup Datta of Vertebrand.
Today, the international footprint of Discovery is huge. Presence in more than 180 countries, 40 languages and more than 1.5 billion cumulative subscribers. It makes an interesting story as to how the network still thrives on the same idea that it was launched with, which is to provide new and refreshing content.
Rishi Vora May 17, 2011 9:51 AM
The winners for the Asian Marketing Effectiveness (AME) Awards 2011 have been announced. Ogilvy & Mather India leads India tally with seven metals. BBDO India follows with five. Other winners are Mindshare India, DDB Mudra and Dentsu.
Shubhangi Mehta May 17, 2011 9:41 AM
Innovation and creativity guide Coca Cola’s digital campaigns, be it the ‘Shadow’ commercial or ‘embedding’ reporters with IPL teams. As Coke’s digital spends increase progressively, Wasim Basir, Director – IMC, Coca Cola India, highlights some of the company’s digital initiatives.
Gopal Sathe May 17, 2011 9:39 AM
Following a review of its advertising duties, Bharat Petroleum Corporation Ltd (BPCL) has added Law & Kenneth to its roster of agencies. Anil Nair, CEO & Managing Partner, Law & Kenneth, has confirmed the news to exchange4media.
The Association of Regional Television Broadcasters of India, at its first annual general meeting in Delhi, has finalised the constitution that will govern the body. The AGM saw the participation of 30 regional networks and 150 regional channels.
Nitin Pandey May 17, 2011 9:32 AM
Carat Media has been entrusted with the media duties of ABC Consultants, which is looking at renewing its brand identity. The company is reportedly planning to invest nearly Rs 10 crore on this identity revival exercise.
Nitin Pandey May 17, 2011 9:31 AM
Saatchi & Saatchi has been signed on by Skoda India to drive the entire communication for the brand in the advertising space. While Saatchi & Saatchi has been handling the brand communication strategy planning for Skoda for some time, the mandate has now been extended to include creative duties as well.
Sushma Jhaveri, who had recently put in her papers as Senior VP at Carat, has been appointed as COO of Madison Media Infinity. She will be based in Mumbai and will lead a set of accounts in the Mumbai office.
Oriflame’s latest campaign on Facebook reaches 25,000 fans in three months. The campaign focuses on content and conversations, and is cross promoting using a microsite and YouTube videos created by the brand.
Greeshma Jos and Ganesh Nayak of Leo Burnett, Mumbai, were adjudged the winners in the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and supported by The Times Group.
