Discovery is not just making great strides, but looking far beyond its current footprint as it sets its sights on connecting with the next generation, as Anurag Batra discovers in a conversation with Discovery Networks International CEO and President, Mark Hollinger.<br /> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?Section_id=6&News_id=42148&Tag=34642><b>Satisfying the Curiosity of Young Indians</b></a>
Today, the international footprint of Discovery is huge. Presence in more than 180 countries, 40 languages and more than 1.5 billion cumulative subscribers. It makes an interesting story as to how the network still thrives on the same idea that it was launched with, which is to provide new and refreshing content.
In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.
Minus scandal, GoaFest 2011 was certainly shiny and happy and the cleaner and greener festival that Festival Chair Lynn de Souza had vouched for. Rules were adhered to, advertising was celebrated and aspirations were created – a look at all that was noteworthy at GoaFest this year…
Marketing has over the years evolved beyond the traditional 4Ps. Delivering the keynote at the Mumbai round of the Pitch CMO Summit 2010 on November 16, Sanjay Behl, CEO, Reliance Big TV, delved upon the more contemporary approach of marketing today and demystified the concept of Marketing 3.0…
Leo Burnett has been successfully applying its unique ‘HumanKind’ approach in the process of re-defining the nature of advertising. Highlighting how Leo Burnett puts ‘people’ in the centre of all that it does is Leo Burnett Chairman and Global CEO Tom Bernadin’s book titled ‘Human-Kind’, with Chief Creative Officer Mark Tutssel.
Havas Sports, the sports marketing arm of the Havas Group, which is fairly active in India during cricketing events – particularly IPL, is all geared up to take bigger strides and cash-in on the growth opportunities, not only in cricket, but in other events as well.
Social media has caught on in a big way all over the world, but how can brand managers and advertising agencies cash in on this growing segment? Can it become the centre of digital communications? How does one measure social media? These issues were addressed at a panel discussion on Social Media, which was part of the Knowledge and Learning Seminar on Day 3 at GoaFest 2010.
Much has been said and written about India and China being markets of great importance for global brands and advertising networks, both in terms of size and scope. But where does India exactly stand vis-à-vis China? Tom Doctoroff, CEO, JWT China, gave some interesting insights into the Chines market in his keynote address – ‘Shadow and Light’.
In a recent development, the Board of Directors for BBDO India and RK Swamy BBDO came to a consensus that allows RK Swamy BBDO to exercise a ‘significant minority’ stake in BBDO India. According to sources in the know, it is understood that RK Swamy BBDO will now have about 35 per cent shareholding in BBDO India, up nearly 15 per cent.
‘Do magazines give a better ROI’ saw Ambika Srivastava and Shashi Sinha speak at length on several pertinent issues such as Do magazines help deliver scale? Do they help optimise media plan? The role of creativity in delivering ROI, etc. The two media stalwarts were speaking at the two-day Indian Magazine Congress 2009 that concluded in the Capital on November 6.
Traditionally, television forms a major portion of the advertiser’s media plan. So, how do magazines help reach audiences that advertisers look for, and at the same time ensure ROI? What uniqueness do magazines offer that other mediums don’t? The session on ‘Successful case studies of magazine advertising’ sought to answer these questions on Day two of the Indian Magazine Congress 2009.
‘Content is King and will always remain the king,’ asserted the panelists in one voice at the session on ‘Is content the king even in troubled times?’ at the Indian Magazine Congress (IMC) 2009. Paranjoy Guha Thakurta moderated the session, while the panelists included Ajit Balakrishnan, Tarun Tejpal and Vinod Mehta. <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36375&tag=32388&pict=4 target= _blank><b>IMC 2009: Licensing magazine brands in a new world order</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36377&tag=32392&pict=4 target= _blank><b>IMC 2009: Paving the road ahead for language publications</b></a> <br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=5&news_id=36374&tag=32385&pict=5 target= _blank><b>IMC 2009: Leveraging the digital media</b></a>
Day one of the Indian Magazine Congress (IMC) 2009, being held in Delhi on November 5-6, commenced with a welcome address by Outlook Group’s Maheshwer Peri. His address was followed by a thought-provoking presentation by Nishant Singhal of PricewaterhouseCoopers, who deliberated on the growth aspects of the Indian magazine landscape.
Recession or no-recession, magazines in India will continue to increase in numbers despite many experts having spelled doomsday for print as a medium in the past. This was the point that Chris Llewellyn, President and CEO, FIPP stressed on in his special address at the fifth edition of the Indian Magazine Congress (IMC).
Colors’ ‘Fear Factor Khatron Ke Khiladi Level 2’ has hit the small screen and the channel is leaving no stone unturned to market the reality show, exploring, what the channel claims, the least likely modes of communication to reach out to the viewers. “It’s a round-the-clock marketing campaign,” says Rameet Arora, Head of Marketing, Colors.