Maxus Global elevates Ajit Varghese
In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.
In a recent development, Maxus Global has decided to entrust additional responsibility on Managing Director Ajit Varghese. Varghese will now also run Maxus in the South Asian markets comprising Bangladesh, Pakistan and Sri Lanka, besides running Maxus and Motivator – the two GroupM brands in India.
It is understood that the announcement has been made keeping in mind Varghese’s contribution – which is seen as significant – in Maxus India’s growth.
“Maxus has grown very well in the last four years. And it’s a known fact that Maxus India is a big part of Maxus’ global network. So to me sharing our success and learnings to our neighbouring countries, is a natural extension. It just goes to show how successful Maxus India has been that it is now taking the responsibility in Bangladesh, Pakistan and Sri Lanka. We want to continue evolving our product in a similar way in the other countries,” said Varghese.
On how he looks forward to this additional responsibility, Varghese responded, “Handling Motivator and Maxus under the GroupM stable was one of the challenges and then this additional responsibility of handling a few more countries. It’s going to be an exciting journey from here.”
Vikram Sakhuja, CEO, South Asia, GroupM, said, “There are a couple of things to what Ajit has managed to do with Maxus. Maxus has always been perceived to be a challenger brand. The image and attitude of brand Maxus seems to be one of those young and nimble, challenger brands. For it to be No. 2 in size is a huge achievement and to a certain extent that’s a big tribute to Ajit. The agency is still very lean, hungry and innovative. Sometimes larger agencies have the potential baggage of trying to become heavy under size, but that’s not the case with Maxus.”
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"The decisions are in continuance of the vision of Republic Media Network’s Chairman Arnab Goswami that the Network’s business should be bifurcated into robust independent verticals, each expanding the realms of potential in terms of scaling up," stated a press release.
The chanegs are as following:
- Arun Rawat takes over as the National Head for Republic Bharat
- Satabadi Sharma Pathak takes over as the Head of Republic Kannada
- Purnasha Sharraf takes over as the National Head of Republic Bangla
- Abhinav Sharma takes over as the Head of Republic TV
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Arun Rawat, a seasoned industry veteran, has been an integral part of the Republic Media Network since its inception and has played a pivotal role in shaping its success story. With an unwavering commitment to excellence, Rawat is poised to lead Republic Bharat to unprecedented heights of success in market dominance.
Satabadi Sharma Pathak has successfully led Republic Bharat, ensuring its business vision is executed strategically and with dynamism. Under Pathak, Republic Kannada has quickly achieved remarkable revenue growth within a short time. Pathak has been a core contributor to driving the growth trajectory of Republic’s regional language operations.
Purnasha Sharraf, leveraging her extensive experience and strategic acumen, steps into the role of National Head of Republic Bangla to spearhead revenue expansion and drive excellence in the region. With a seasoned background and an established delivery record, Sharraf ascends to the esteemed role of National Head of Republic Bangla. Her extensive experience and astute leadership promise a bright future as she embarks on a fresh mission to not only expand revenue but also to take Bengal’s most successful news channel to greater heights.
Abhinav Sharma brings with him a successful record of delivery with India’s leading news media brands. As the Head of Republic TV, Sharma will level up the Network's legacy of fearless growth, bolstering advertiser experiences and innovative strategic partnerships on the platform to optimize revenue potential.
Sanjukta Kapoor takes a leadership role in Business Branded Content, poised to propel the Network’s revenue growth through a wide array of strategies and impactful collaborations. Kapoor has been an integral part of the Network and has contributed significantly to its growth and achievements.
Joy Michael Dsouza, stepping into the leadership role of Government Business, brings a spirit of enthusiasm and dedication. With a focus on fostering strong partnerships and driving innovative solutions, Dsouza will play a pivotal role in advancing Republic Media Network’s objectives in the government sector.
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With a commitment to excellence and a vision for the future, on behalf of Republic Media Network, Mr. Hersh Bhandari, CEO (Broadcast Business), said the Network is delighted to welcome the accomplished professionals to key leadership positions.
Commenting on the new appointments, Hersh Bhandari, CEO (Broadcast Business) of Republic Media Network said, "I am delighted today and wish the leaders all the very best on their new roles. We know they’re going to deliver exceptionally and take Republic Media Network to heights yet to be reached in Indian media. What’s particularly satisfying to me today is that Republic cultivates talent and unleashes them in positions of top decision-making. At a time that the Network is on the brink of a mega wave of expansion, we are confident that this team will shoulder the business objectives with passion, aggression, and innovation.”
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