Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?
Rabe Iyer, Managing Director, Motivator, on how Solutions Neutrality is a neutral and open approach to building solutions to marketing objectives that are not limited to conventional media strategies and the key industry trends in the coming year
In this role, he will actively work to build business development programs and identify strategic business verticals and categories that Motivator local offices can take forward. He has also been appointed as the General Manager for Motivator, North
Google’s Shashi Tripathi considers digital media as the most cost-effective media for the real estate sector, while GroupM Motivator’s Trishul Bhumkar feels digitised property ads can help realtors achieve maximum reach