Sanjeev Tiwari has recently joined Synergy Media Entertainment Ltd's My FM as National Music Manager. Tiwari, who will be based in Delhi, will look after the music content of the company's 17 music stations. He had earlier worked with Power 107.8 FM, Kolkata as Assistant Manager, Programming. Later on, he joined Sa Re Ga Ma India Ltd as Senior Consultant and Advisor on radio content production, creation of meta data and creating theme based compilations. Tiwari has over 10 years' experience in this field, having begun his career as an RJ and Producer with Radio Network in 1995. He has also worked with Times FM, HMV FM and Radio Snap.
Yogesh Manwani, Vice-President, Marketing and Distribution, Media Content and Communications Services (MCCS), has put in his papers. He is currently serving out his notice period. At MCCS, Manwani was responsible for handling the marketing and distribution operations for the Group’s television channels, including STAR News, STAR Majha and STAR Ananda. He has spent a total of four years at MCCS. Prior to MCCS, he was with O&M, where he was in the account management function. Manwani has more than a decade’s experience in advertising and marketing.
Abhishek Misra has joined IMG India as Director of its golf business. He will be responsible for spearheading the development of IMG’s golf business in India in such areas as events, sponsorship, golf clients, golf course design and golf course management. Prior to joining IMG, Misra was Head of Lifestyle Marketing at Unitech and had played a key role in the successful positioning of the high-end residential portfolio at Unitech. With over 12 years of exposure to sales and marketing, he has risen up the ranks with companies such as Seagram, ITC Hotels and ESPN-STAR Sports.
After Big FM, Vijay TV is out to capture the passion for Tamil language among the people of Tamil Nadu in its new shown ‘Tamil Pechu Engal Muchu’. The show, which would go on air from March 2 on Sundays at 9 am, aims to find the best orator in Tamil language.
Amrita Television is set to take television viewing to next level with, what it calls, an ‘actuality’ show – ‘Great India Race’ – wherein contestants, unlike in the music and dance reality shows, would be in the actual world facing actual realities, minus the rehearsals, without takes, and without a second chance.
After a stint of over a year, Neel Chowdhury has decided to move on from Times Now. Chowdhury is serving his notice period and is slated to join Network18 as VP-Marketing for CNBC TV18 and CNBC Awaaz from March 2008. Chowdhury would be working with Ajay Chacko, Director, TV18 Business Media.
Four-day long Mobile Asia 2008 gets underway in the Capital on February 29. Organised by the Indian Cellular Association (ICA), the theme for the event is ‘GenNext’. Mobile Asia 2008 would see exhibitors showcase products and technologies that would have impact in the years to come.
BBC World will showcase ‘Inside China’, a themed series of news reports, documentary and factual programmes throughout March. ‘Inside China’ will examine the impact of China’s headlong rush for economic growth and mark the upcoming Beijing 2008 Olympic Games.
West Indies Cricket Board has entered into a partnership with Ten Sports to distribute television coverage of all cricket played in the West Indies between 2008 and 2012. Ten Sports will telecast the events on their channels in the Indian Sub-continent, the Middle East and South East Asia.
Need some cash? All you have to do is convince millions of viewers and two special guests about your genuine need for money. This roughly is the premise of a new game show ‘Standard Chartered Kisko Milega Cash’, which premieres on Star One on March 3. The show would air Monday to Thursday at 10 pm.
A visitor from ‘Youngistaan’, disappearing pulp, a guy who tells the truth, a crazy ride through a crowded street, a blast of orange bomb… ad campaigns for cola and juice drinks have gone on a overdrive before the sun turns cruel. And joining the drinks wagon is Coca-Cola with its brand ambassador Hrithik Roshan and fundas for celebration.
Spenta Multimedia, a service provider to publishing companies, has acquired ‘Marwar’, a lifestyle magazine from Arpan Publishing. The company has also transferred its interests in the Marwar Mega Wedding Show and the Marwar Lifestyle Show to Spenta Multimedia.
The World Federation of Advertisers (WFA), which holds its annual general and other related meetings in different countries every year, has decided on Mumbai as the host city this year. The WFA meetings are scheduled from March 5 to March 7, of which the first day is a Global Summit on ‘Effective Consumer Engagement’. Partnering WFA on this is the Indian Society of Advertisers (ISA).
Hindustan Unilever Ltd has appointed Nitin Paranjape as the company’s new MD and CEO. He replaces Douglas Baillie, who will now join the Unilever Executive, taking over as President for Western Europe. Paranjape, who had joined HUL as a management trainee 21 years ago, is currently serving as Executive Director, Home & Personal Care.
Also, I believe that most agencies stop short of generating consumer awareness and consideration for the brand, that is, build brand image and focus on attitudinal change. They are about getting consumers to think different. We, on the other hand, are uniquely poised and align ourselves to the business objectives rather than the marketing objectives of our clients. We are an agency that squarely concentrates on driving brand conversion, that is, usage, share and loyalty. Our focus is more on behavioural change. We are about getting consumers to act different.