The Associated Chambers of Commerce and Industry of India (ASSOCHAM) will organise the 4th Annual Global Summit on Entertainment & Media, ‘Focus 2010’ during October 28-29, 2010 at Hotel Royal Meridien, Chennai. Focus since its inception in 2007 has been officially supported by Ministry of Information & Broadcasting, Government of India.
Sridhar Ramanujam, CEO and Founder of brand-comm, launched his third book on branding, called ‘En Vazhi Thani Vazhi’ [roughly translated ‘My way is the original (a unique) way’], one of the cult punch dialogues from Rajnikanth-starrer ‘Padayappa’. The book on branding is targeted at small and medium enterprises.
In a bid to revamp its Sunday morning offering, Sun Network, in association with Godrej and Big Synergy, is all set to launch a game show, which will be South’s version of ‘Godrej Khelo Jeeto Jiyo’. The show will be aired in Tamil, Kannada and Telugu from October 2010 on Sun Network’s channels Sun TV, Udaya TV and Gemini TV, respectively.
Chennai-based Murugappa Group unveiled its new brand identity on September 8, 2010. On the occasion, the company also showcased the new corporate brand campaign crafted by JWT. Developed around the communication theme ‘Energy Unbound’, the TVC conveys in a metaphorical manner the Group’s endeavour to harness the wealth of the world for all stakeholders.
Hygrevar Home and Hearth Ltd, a leading real estate company in South India, has appointed TBWA\India as its communications partner. TBWA\India’s Chennai branch will handle the account. No formal pitch preceded this win. The business is expected to be worth around Rs 7-8 crore, according to industry sources.
Automotive battery brand Amaron Batteries has appointed Optima Advertising, a Chennai-based full service ad agency, to handle its online advertising mandate following a multi-agency pitch. Optima will devise a complete strategy to manage Amaron Batteries’ online image.
KM Mathew, Chief Editor of Malayala Manorama, passed away in Kottayam on August 1, 2010. He was 93. Mathew is survived by sons Mammen Mathew, Editor, Malayala Manorama; Philip Mathew, Managing Editor; and Jacob Mathew, Executive Editor. Born on January 2, 1917, Mathew had joined the organisation as Managing Editor in 1954 and became Chief Editor in 1973.
Inasra Technologies, the company behind Inasra.com, India’s largest portal for hotel room booking, has appointed 1pointsize as its advertising agency for 2010-11. Founded in 2005, Inasra.com has emerged as a leading player for booking accommodation in India.
Following a multi-agency pitch, Chennai-based realty major Akshaya Homes has appointed 1pointsize as its creative partner. The account size is pegged at Rs 8 crore. O&M, Grey Worldwide and Orchard Advertising were the other agencies that took part in the pitch. Orchard was the incumbent agency.
Sriram, who had recently quit Imayam TV as Head of Marketing, has joined Captain TV in a similar capacity. He tool charge from May 3 and reports to LK Sudeesh, Managing Director, Captain TV and brother-in-law of Vijayakanth. Sriram will be responsible for generating revenue for the company through air time sales and advertisements sales at Captain TV.
As a category expansion exercise, Louis Philippe, the premium apparel brand from Madura Garments, recently announced its foray into footwear. Contract Bangalore is the creative agency for Louis Philippe. The company plans to spend Rs 2-3 crore on advertising in the next one year. While the media mix will be driven by print, the company will also look at online activities.
P Subramanian, Director – Client Servicing, Ogilvy & Mather Chennai, has been elected the President of Advertising Club Madras for the year 2010-11 at the Club’s AGM held on April 23. The office bearers and executive committee members elected include: Seshadri Iyer, Karthic Moorthy, S Sadhasivan, and KR Skandraaj.
Asianet Communications, part of Star India Network, is launching a dedicated television channel for the Middle-East audience christened Asianet Middle East. The channel is going on air with a soft launch on March 25. Currently, viewers of Asianet in the Middle-East will be offered the same programming schedules as that of the flagship channel in Kerala, Asianet TV.