With relentless terror attacks, growing incidents of robberies, attacks on women and a general sense of insecurity regarding life and property, security has become a major concern. This scenario has fuelled the growth of security agencies as well as security related publications to educate, empower and create awareness.
NDTV Convergence has partnered with auto portal Carwale.com to offer its audiences up-to-date, credible auto-related information and services via a new vertical, NDTVAuto.com. With car-related expenses making up a significant part of a family’s budget today, NDTVAuto.com aims to help its audience save time and money.
Strengthening its digital offering, Rediffusion Y&R has roped in Ramswaroop Gopalan as Business Head - Digital Services. He will partner with Karl Gomes, National Creative Director – Digital. Based out of New Delhi, Gopalan will report to Wasim Basir, Executive Vice President, Rediffusion Y&R.
Viral advertising is beginning to pick up in India, however, compared to the US, virals have still a long way to go in India. So far, viral marketing is seen more as a fun element with no direct impact on revenue generation even as some see it help in brand recall, which could later translate into revenues.