Sunil Punjabi, Senior Vice President - Business Development & New Media at Sony Entertainment Television, is moving on. He will be joining Cinemax as CEO of its exhibition business on July 12, 2010. An Engineering Graduate and MBA, Punjabi had joined Sony last year in June and was responsible for Business Development for Sports, Movie and Music TV channels. He was also heading the New Media, Telephony and Syndication divisions. Prior to joining Sony, Punjabi was heading Film Production & Distribution Strategy at Fox Star Studios India Pvt Ltd for two years. Punjabi had also played a key role in the inorganic growth strategy of Star TV for more than a year. He was also associated with Fashion TV, Zee TV and Fame India’s venture into multiplexes and theatrical distribution.
Primesite, Mudra MAX’s out-of-home solutions unit, has come up with an engaging creative in the outdoor space for its client Garnier. The task in hand was to execute an impactful creative idea that simultaneously brought alive the launch of the Garnier Mineral Deodorant range for men. ‘Now life… no sweat’ is the main idea conveyed through the OOH campaign.
Hindi daily Dainik Bhaskar is wooing readers through gold and silver coins via its reader engagement campaign called ‘Khul Ja Sim Sim’. The paper claims to have got a good response to this campaign, which was initiated by the group on May 15, 2010. The ‘Khul Ja Sim Sim’ campaign could pull response across the identified 16 cities in Madhya Pradesh, Chhattisgarh, Rajasthan, Punjab, Chandigarh, Haryana, Himachal Pradesh and Gujarat.
Just a day after appointing Vizeum as its media AoR, Dalmia Cement (Bharat) Ltd (DCBL) has appointed JWT as its creative agency following a multi-agency pitch. Sources close to the development have confirmed the news to exchange4media. Chennai-based Fifth Estate Communications, which has been handling the business for the past three years, was the incumbent creative agency.
Following a multi-agency pitch, Chennai-based realty major Akshaya Homes has appointed 1pointsize as its creative partner. The account size is pegged at Rs 8 crore. O&M, Grey Worldwide and Orchard Advertising were the other agencies that took part in the pitch. Orchard was the incumbent agency.
RC Venkateish has put in his papers at ESPN Star Sports as Managing Director after a seven-year stint with the company. During his tenure, the sports broadcasting network had acquired big ticket properties like ICC World, Champions League T20 and the soccer World Cup.
Les Margulis has decided to step down from his current role of President of RK Swamy Media Group/ Media Direction. Margulis is moving to Australia on account of some personal reasons. Stepping into his shoes will be Chintamani Rao, who had recently retired from Times Global Broadcasting. Both Srinivasan Swamy, Chairman, RK Swamy Hansa Group, and Margulis have confirmed the news to exchange4media.
After entering Indore, Ujjain, Dewas and Khandwa markets of Madhya Pradesh, NaiDunia Media’s ‘Yuva’ has further fortified its presence in the state with the launch in Bhopal. ‘Yuva’ is a supplement available with the mainline NaiDunia newspaper on Thursdays. It will also be sold separately priced at 50 paisa.
Hindustan Media Ventures Ltd is entering the capital market on July 5, 2010, with a public issue of equity shares of Rs 10 each for cash at a price aggregating up to Rs 2,700 million. The price band has been fixed between Rs 162 and Rs 175 per equity share. The issue closes on July 7, 2010.
Reliance Communications (RCom) has acquired Digicable, India’s leading cable TV service provider, in an all-stock deal. The new entity, christened Reliance DigiCom, is an integration of RCom’s DTH, IPTV and retail broadband operations with Digicable. Reliance DigiCom will offer the full suite of triple play services – digital, ultra high-speed broadband and voice.
Preparations are on full swing at Sri Adhikari Brothers for the launch of their new music and entertainment channel Mastiii, which is expected in the next couple of days. In an exclusive conversation with exchange4media, Markand Adhikari, MD & Vice-Chairman, Sri Adhikari Brothers Television Network Ltd, shares more on Mastiii, the content line-up and the team.
As the Reckitt Benckiser media pitch is progressing, the number of participating agencies is decreasing. Sources informed that Allied Media expressed its disagreement with one of the pitch clauses and had not had a final word of in or out with Reckitt since. Prachar withdrew closer to the pitch – reason cited was an unviable commercial term. The fight is said to be now between ZenithOptimedia and Lintas Media Group, but exchange4media could not independently confirm on the participation of the latter at the time of filing the report.
<p align=justify>We see a huge opportunity in BTL as it is an extremely fragmented business and isn’t consolidated easily, and nobody has a scale in this business. We are in a nascent stage, but we have started focusing on this business significantly in the last six months. In the next 2-5 years, we want to have at least 20-30 per cent of market share. This is a fragmented industry as very few people have invested in it. The only player that is showing some consolidation is the WPP Group.